Conversation with Henrik Werdelin, Founder of Bark&Co and Founding Partner at Prehype - a podcast by Play.it

Hailing from Denmark, Henrik started his career in media as a radio producer for BBC before moving on to MTV. He was the first person to come up with the idea of inserting user generated content in between music videos (for anyone who remembers when MTV used to play music). Later on in his career, Henrik became a Founding Partner at Prehype, an innovation studio that helps established companies and VCs facilitate spin-out companies, incubation and venture partnerships. He developed a structured methodology to come up with new ideas and helps connect talent with companies that have big problems that require innovative solutions. Henrik helped found some well known companies such as Bark & Co and Managed by Q among many others. Check out this week's podcast episode to hear all about Henrik's experience building companies and what percentage of people prefer their dogs over their partners.

Further episodes of Smart People Should Build Things: The Venture for America Podcast

Further podcasts by Play.it

Website of Play.it