#106 - Tanner Chidester on Why It's All About the Marketing, Perceived Value and Scaling Rapidly - a podcast by Smarter Destiny Podcast

from 2021-02-07T15:57:21

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Tanner Chidester is the CEO and co-founder of Elite CEOs, who have generated over 25 M dollars revenue in the last three years. Along with his team, he works with business owners and fitness pros to help them sustainably scale their businesses to 7-figures, teaching people to create and scale online courses, services and programs. Tanner is also the proud owner of a 10 x ClickFunnels Award and a published author.



  • Bullet points

  • 00:35 - Intro

  • 02:35 - The start as an entrepreneur

  • 04:55 - Getting into marketing and sales

  • 07:32 - Selling door to door

  • 10:38 - Selling on the phone

  • 12:45 - Scaling from one-to-one

  • 14:19 - Elite CEO

  • 16:24 - The method to scale service-based companies

  • 19:06 - The conversion conversation

  • 22:08 - The audience

  • 24:10 - The simple advice for scaling rapidly

  • 27:50 - The first sales call

  • 31:56 - What to expect from a call with Elite CEOs

  • 35:10 - Where to find out more

  • 35:40 - Rapid fire question round

  • 36:11 - If you ever had to start again, how would you make your money?

  • 36:46 - What is the most common or biggest mistake that you see leaders making?

  • 37:18 - Who is the best leader ever (alive or dead) and why?

  • 38:07 - How do you hire top talent?

  • 39:11 - How do you evaluate a good business deal?

  • 40:49 - How do you identify a good business partner?

  • 42:42 - What is one of your proudest moments?

  • 44:31 - What is one interesting fact about you that not many people would know?

  • 45:30 - What daily routines do you have (morning or evening) that have helped make you successful?

  • 47:45 - What book (or books) changed your mindset or life?

  • 48:33 - What is the most exciting question you spend your time thinking about?

  • 49:25 - What advice would you give your younger self?

  • 50:16 - Identifying a good coach

  • 52:00 - What was your biggest challenge starting in business and how did you overcome it?

  • 52:48 - What unusual or underrated food or drink should more people try out?

  • 53:32 - What makes you happiest?

  • 55:10 - Any asks or requests for the audience?

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