#11 - Justin Christianson - Improving marketing through testing - a podcast by Smarter Destiny Podcast
from 2019-07-06T18:56:19
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Show notes: Justin Christianson
- 00:15 - Presentation Justin Christianson and how we met
- 02:35 - How did you become an entrepreneur? - JC: I was an electrician in my twenties but I got tired of working so hard, that long everyday. So I started selling cell phones, it started there.
- 07:35 - “Failing miserably at a bunch of things and getting used to being an entrepreneur”
- 11:32 - Is there any vivid memory about a very hard moment on the business path? - JC Selling cell phones I got my ass chewed from everybody because I was trying to grow my business and I knocked on the wrong door.
- 13:20 - What was the catalyst that got you into lead generation? - JC: “It was wild west before the first Google slap”
- 17:50 - What set you up and how do you choose your opportunities now? - JC: “I have a fairly high risk tolerance. If someone is spending money on it, chances are that the need is there”
- 21:21 - What are your strongest personality trades with your business partner?
- 23:40 - Back to the story with the Wild West and lead generation
- 25:23 - What product were you selling? - JC: Info
- 28:25 - JC: I essentially built “Optimizely” before it was a thing
- 30:20 - The beginning of “Conversion Fanatics”
- 33:11 - What does “Conversion Fanatics” do? - JC: Basically we make marketing more effective through testing.
- 37:35 - How big a deal is this for the customer, revenue wise?
- 42:25 - Quick fire questions
- Any unusual things you eat or drink regularly?
- How do you get yourself into a state of flow?
- What opinion or habit you have that other people tend to disagree with?
- If you ran a school what non traditional lesson would you teach?
- What book affected you the most?
- Any advice for your previous boss?
- Advice for entrepreneurs that are parents?
- Best advice ever given to you?
- Would you rather fight one horse sized duck or one hundred duck sized horses?
- What makes you happy?
- Any asks or requests for the audience?
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