#126 - Van Oakes On Having A Tv Show, Working With Influencers, The Legalities Of Giveaways And What Works On Snapchat - a podcast by Smarter Destiny Podcast

Van Oakes is a performance marketer, international speaker and CMO of Diesel Power Gear, an online ecommerce store that did 35 M last year, over a 100 M to date and has its own TV show on the Discovery Channel called the Diesel Brothers. He also cofounded an agency called Explosive Growth Marketing that focuses on Snapchat as a paid ads channel, and in 2019 Snaptchat named Van and his team the star of the year.

Bullet points

(00:37) Intro

(02:31) Being an international speaker

(03:12) The start as an entrepreneur

(06:09) What transferable skills did you learn in sales that are applying today?

(07:47) Did you have a door opener for door-to-door sales?

(10:21) Getting into online businesses

(14:22) Becoming Snapchat star of the year in 2019

(16:07) What works on Snapchat

(20:27) CPM and conversion: Snapchat vs Facebook

(22:11) &BAM

(23:59) Diesel Power Gear’s business model

(27:32) Diesel Power Gear’s YouTube channel

(28:42) How the TV show started

(31:13) Attribution

(33:27) Martyn’s anecdote: Knowing and calling your customers

(35:31) How much are you spending on each channel?

(37:14) SMS marketing and doing promotions

(40:57) What do you often get invited to speak on?

(41:34) Working with influencers

(45:06) The legalities of doing giveaways

(46:42) Where to find out more

(47:41) Rapid fire question round

(48:34) If you ever had to start again, how would you make your money?

(49:46) What is the most common or biggest mistake that leaders make?

(50:32) Who is a great leader (alive or dead) and why?

(52:36) How do you hire top talent?

(51:49) How do you evaluate a good business deal?

(54:24) How do you identify a good business partner?

(55:27) What is one of your proudest moments?

(55:41) What is one interesting fact about you that not many people would know?

(56:06) What daily routines do you have (morning or evening) that have helped make you successful?

(59:19) Do you track anything?

(01:03:09) What book (or books) changed your mindset or life?

(01:04:31) What is the most exciting question you spend your time thinking about?

(01:05:31) What advice would you give your younger self?

(01:06:58) What unusual or underrated food or drink should more people try out?

(01:07:44) What makes you happiest?

(01:09:11) Any asks or requests for the audience?

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