#96 - Alex Keyan - 8-Figure Revenues from Repeat Customers, in House Teams and Consistent Product Formulation. - a podcast by Smarter Destiny Podcast

from 2020-11-29T19:15:34

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Alex Keyan is a serial entrepreneur with multiple 7 and 8 figures businesses to his name. He is the CEO and Founder of goPure, an amazing brand developing innovative skin care. Alex is a true marketing and ecommerce expert: his current venture is an 8-figure with a 50% repeat business rate, without doing subscriptions.



  • Bullet points

  • 00:37 - Intro

  • 02:20 - The starting point

  • 05:35 - Launching the first 7-figure business

  • 08:27 - Taking the learnings from one business to the next one

  • 08:55 - Going solo

  • 12:35 - The next businesses

  • 15:16 - From selling other people’s brands to forming your own

  • 17:06 - Launching the current brand: goPure

  • 19:07 - The first hero product and the d2c model

  • 20:19 - The biggest mistake

  • 22:18 - Having an in-house team vs leveraging the expertise of an agency

  • 25:28 - Building business culture

  • 26:55 - The best marketing decisions

  • 31:49 - Knowing and tracking customer lifetime value

  • 5:38 - The top traffic sources

  • 37:55 - Rapid fire question round

  • 38:33 - What superhero would you be and why?

  • 39:22 - What is one thing that people incorrectly assume about you?

  • 40:18 - What is the most pointless subject taught at schools and what would you replace it with?

  • 41:39 - What is one random act of kindness you either witnessed or done yourself?

  • 43:27 - What unusual or underrated food or drink should more people try out?

  • 44:14 - What is one mistake in your life and what did you learn from it?

  • 46:17 - What does the first 30 minutes of your day look like and when does it start?

  • 47:50 - What do you do or where do you go to get inspired?

  • 50:08 - What book do you read, recommend or gift the most?

  • 51:55 - What silly thing should people do more of?

  • 52:20 - If you could change one world problem with one wish, what would it be?

  • 53:10 - What makes you happiest?

  • 54:04 - Any asks or requests for the audience?

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