Podcasts by SMC: School Marketing and Communications

162: managing leads and enquiries from 2019-08-07T03:20:23

In this episode, Charlie and Rita talk about Facebook transparency tools and what this means for schools. In the Deep Dive, Charlie is joined by Brad Entwistle and Greg and Anthony Campitelli fr...

161: maximise your extracurricular marketing from 2019-07-24T02:23:20

In this episode, Charlie and Rita are joined by Clare Ravasini from the imageseven team. Charlie and Rita discuss the news that Instagram is hiding likes and how this will affect school marketer...

160: why marketing your school's music matters from 2019-07-10T04:04:33

In this episode, Charlie and Rita talk about the rise of AI-generated content and the way it might impact schools. In the Deep Dive segment, they discuss the different ways schools can leverage ...

159: tacking sport in school marketing from 2019-06-26T02:55:53

In this episode, Charlie is joined by co-founding host Andrew Sculthorpe, as they discuss the Drum Design Awards 2019 and Carlsberg’s award-winning brand refresh. In the Deep Dive segment, they ...

158: programmatic advertising from 2019-06-12T02:57:50

In this episode, Charlie and Rita are joined by former SMC host Andrew Sculthorpe, as he announces the launch of the School Marketing Journal (SMJ). In The Deep Dive segment, Charlie and Rita ar...

157: using radio in school marketing from 2019-05-29T05:37:47

In this episode, Charlie, Rita and Jiggles share their thoughts on the top ten Google Ads announcements from Google Marketing Live. In the Deep Dive segment, they talk about the role of radio in...

156: how to choose a printing supplier from 2019-05-15T04:39:42

Charlie, Rita and Jiggles discuss the news that Instagram will soon begin hiding the number of likes on posts and other announcements made at Facebook’s F8 developer conference. In the Deep Dive...

155: creating the perfect prospectus from 2019-05-01T04:41:10

Charlie, Rita and Jiggles discuss the dramatic exit from social media by cosmetics giant, Lush, and how this impacts schools. In the Deep Dive segment, they talk about creating the perfect prosp...

154: is content marketing relevant? from 2019-04-17T05:55:17

Charlie and Jiggles welcome Rita back to the microphone. In Making News, the trio discuss content/inbound marketing and if it is all it claims to be. In the Deep Dive segment, they analyse inbou...

153: creating school websites from 2019-04-03T02:00

Charlie and Jiggles welcome Kristian Lawrence, imageseven Marketing Technologist, to the podcast. In Making News, the three hosts talk about the huge growth in online ad spend and why it doesn’t...

152: Open Day best practices from 2019-03-20T05:06:11

Charlie and Rita welcome John ‘Jiggles’ Igglesden as one of the latest SMC hosts. In Making News, the three hosts talk about Facebook’s 14 hour outage across different social media and messaging...

151: new format for SMC from 2019-03-06T02:35:47

Charlie introduces a new show format in this SMC episode. In Making News, the hosts talk about ‘Instagram teachers’, primary school teachers who also serve as Instagram influencers. In the Deep ...

150: celebrating a major SMC milestone from 2019-02-20T05:34:24

In celebration of SMC’s landmark 150th episode, Charlie interviews previous SMC hosts, Brad and Scully. They reflect on the early podcast episodes, the lessons they learned along the way, and th...

149: importance of social media policies in schools from 2019-02-06T05:29:30

Charlie, Rita and Tess discuss the importance of setting up social media policies in schools. In addition, they talk about Facebook’s plan to integrate Instagram to a single platform and how it ...

148: 2019 school marketing trends from 2019-01-23T06:07:29

Charlie, Rita and Tess take up the reins and present the first SMC episode for 2019. They begin with a recap of the trends that school marketers must pay attention to this year. Charlie then int...

147: a special SMC announcement for 2019 from 2018-12-12T06:00:45

Brad and Scully discuss the five marketing trends to pay attention to in 2019. In addition, they talk about three books which they recommend to read during the holiday break. Brad and Scully int...

146: driving your audience to share content from 2018-11-28T04:22:27

Brad and Scully discuss how stirring emotions and physiological response to stimuli can drive your audience to share your content. In addition, they talk about the value of A/B testing; and thre...

145: effective event marketing from 2018-11-14T04:33:59

Brad and Scully discuss content for effective event marketing. In addition, they examine the latest report on Australia’s digital habits; and how to create lifetime customers that are brand loya...

144: podcast marketing from 2018-10-31T04:58:35

Brad and Scully discuss why podcast marketing is a great option for schools. In addition, they examine the challenges of having key audiences in non-advertiser supported channels, and why perspe...

143: six principles of success from 2018-10-17T04:21:45

Brad and Scully discuss Cindy Gallop’s six principles of success. In addition, they examine how voice-activated tech can change the content marketing landscape and the reasons why behavioural ec...

142: producing yearbooks from 2018-10-03T03:32:23

Brad and Scully discuss how long email newsletters should be. In addition, they examine the top five takeaways from Content Marketing World 2018 and the need for technology training in our organ...

141: why marketers fear video from 2018-09-19T08:51:39

Brad and Scully discuss The Contently Content Maturity Model. In addition, they examine why marketers fear video; and how persuasive the word ‘because’ is. This week’s school marketing example: ...

140: what makes a brand trustworthy? from 2018-09-05T06:23:15

Brad and Scully discuss the use of hashtags on Twitter. In addition, they examine what makes a brand trustworthy; and using micro-influencers at your school. Brad and Scully interview imageseven...

139: School Marketing and Social Media Survey 2018 from 2018-08-22T01:36:51

In this special episode of the SMC Podcast, Brad and Scully are joined by Brendan Schneider from SchneiderB Media and imageseven Account Manager, Charlie Maughan, to discuss the findings of the ...

138: Facebook advertising from 2018-08-09T05:22:48

Brad and Scully discuss how to maximise reach on Instagram. In addition, they examine the latest email marketing research; and how to effectively communicate to an internal audience. Brad and Sc...

137: email is still king from 2018-07-25T06:42:03

Brad and Scully discuss the strength of email in marketing. In addition, they explain the difference between an editorial calendar and a marketing strategy; and how to build brand in the digital...

136: success as a new school marketer from 2018-07-11T03:10:44

Brad and Scully discuss tips for success as a new school marketer. In addition, they examine out of home advertising; and a variety of sources for content ideas. Brad and Scully reflect on their...

135: brand distrust from 2018-06-27T07:57:51

Brad and Scully discuss what marketers need to know about the future of video. In addition, they examine brand distrust; and the latest spend forecasts for mobile ads. Brad and Scully interview ...

134: the basics of influencer marketing from 2018-06-13T03:40:04

Brad and Scully discuss the basics of influencer marketing that apply to organisations of all sizes. In addition, they examine how schools can benefit the most from Facebook’s latest algorithm u...

133: guiding prospects to your existing content from 2018-05-30T07:01:42

Brad and Scully discuss the annual B2B marketing report from the Association for Data-Driven Marketing and Advertising and its relevance to school marketing. In addition, they examine the best m...

132: 10 types of video from 2018-05-16T03:40:58

Brad and Scully discuss the idea of marketing to the ‘traditional Aussie’. In addition, they examine ten types of video content you can use; and the role of an editorial mission statement. Brad ...

131: driving Instagram leads from 2018-05-02T04:35:14

Brad and Scully discuss driving leads from Instagram. In addition, they examine David Gonski’s, PM backed, overhaul of Australian education; and YouTube removing over eight million videos for vi...

130: social media benchmarks from 2018-04-18T04:33:39

Brad and Scully discuss the 2018 Social Media Benchmark Report from RivalIQ. In addition, they examine the future of artificial intelligence; and the elements consumers value in services. Brad a...

129: hashtags on Instagram from 2018-04-05T03:28:02

Brad and Scully discuss the decreasing effectiveness of hashtags on Instagram and what you should use in its place. In addition, they examine April fool’s jokes conducted by some big brand names...

128: the importance of audio branding from 2018-03-21T05:05:29

Brad and Scully discuss the importance of audio branding. In addition, they examine the premium ad price paid by Australian advertisers on Facebook; and how to create high-quality video with you...

127: the role of video from 2018-03-07T04:22:35

Brad and Scully discuss the decline of Facebook use amongst teenagers. In addition, they examine the role of video in school marketing as they analyse the top videos on Vimeo in 2017. Brad and S...

126: Snapchat at your school from 2018-02-21T04:11:28

Brad and Scully discuss how our markets are lacking customer experience quality. In addition, they examine the future of customer relationship management; and how to help journalists adjust to i...

125: using video for social media engagement from 2018-02-07T03:43:47

Brad and Scully discuss research from Brightcove on using video for social media engagement. In addition, they examine the pros and cons of directing users away from social media to your website...

124: summer series - the role of a media strategist from 2018-01-22T20:00

In this special summer series podcast, Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role of a media strategist and why they are still important. In addition, they...

123: summer series - conversion optimisation from 2018-01-08T20:00

In this special summer series podcast, Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps...

122: summer series - enrolments as a KPI from 2017-12-25T20:00

In this special summer series podcast, Brad and Scully discuss the idea that you shouldn’t use enrolments as a KPI and the fact that Google and Facebook now control 20% of global media ad spend....

121: Facebook for your school from 2017-12-13T01:32:53

Brad and Scully discuss the ACCC’s inquiry into the effect of companies such as Google and Facebook on competition in advertising and media. In addition, they examine the idea of the ‘zombie bra...

120: instagram for your school from 2017-11-29T02:37:21

Brad and Scully discuss the second wave of advertisers boycotting YouTube over inappropriately placed ads. In addition, they examine the move from private to public schools by high income famili...

119: the role of servant leadership from 2017-11-15T03:30:22

Brad and Scully discuss the results from the latest Content Marketing in Australia report from the Content Marketing Institute. In addition, they examine ethical content curation and the value m...

118: school photo shoot from 2017-11-02T03:03:46

Brad and Scully discuss content marketing for internal communications. In addition, they examine six soft skills to assist you in your marketing role; and remind us to only use technology that y...

117: publishing for your parents from 2017-10-18T04:03:07

Brad and Scully discuss the difference between publishing for marketing and publishing for your parents. In addition, they examine how influence marketers with a small following can make a big i...

116: promoting your e-book from 2017-10-04T03:29:09

Brad and Scully discuss the importance of a consistent brand message across your brand. In addition, they examine what happens when the internal culture of your organisation breaks out into the ...

115: classic interview mistakes from 2017-09-20T02:59:04

Brad and Scully discuss news that Australia are late adopters of innovative technology. In addition, they examine how Facebook is driving the content shift to video; and seven classic interview ...

114: content marketing tech trends from 2017-09-06T03:09:17

Brad and Scully discuss predicted content marketing tech trends for 2018. In addition, they examine five skills to look for in new marketing recruits; and if augmented reality has finally arrive...

113: essential blogging tips from 2017-08-23T03:18:55

Brad and Scully discuss the importance of consistent customer intimacy. In addition, they examine the latest research on marketing emails; and some essential blogging tips for schools. Brad and ...

112: social media in schools from 2017-08-09T03:17:08

Brad and Scully discuss the issue of marketers prematurely abandoning their content strategies. In addition, they examine how you can enhance your prospects’ experience using inbound; and the di...

111: best times to post on social media from 2017-07-26T03:36:39

Brad and Scully discuss the age of the wisdom worker. In addition, they examine the best times to post on social media; and how to create effective socially conscious ads. Brad and Scully interv...

110: video benchmarks from 2017-07-12T03:54:02

Brad and Brendan Schneider, Director of Advancement at Sewickley Academy, Pittsburgh, discuss the latest in video benchmarks In addition, they examine global internet trends that will inform you...

109: current content marketing trends from 2017-06-28T04:12:59

Brad and Scully discuss current content marketing trends. In addition, they examine marketing content audits; and the latest martech trends to consider. Brad and Scully interview imageseven Crea...

108: the evolution of content from 2017-06-14T03:21:36

Brad and Scully discuss who is responsible for customer service in the world of school marketing; and the evolution of content over the past four years. In addition, they examine the role of SEO...

107: marketing content and content marketing from 2017-05-31T06:01:25

Brad and Scully discuss the role of influencer marketing for your school and how event marketing can be a great addition to your content marketing. In addition, they examine the difference betwe...

106: displaying culture through your brand from 2017-05-17T05:27:13

Brad and Scully discuss the idea that you shouldn’t use enrolments as a key performance indicator. In addition, they examine the fact that Google and Facebook now control 20 percent of global me...

105: interview with Brian Massey – conversion optimisation for low traffic sites from 2017-05-10T03:43:31

Brad interviews Brian Massey, head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss the role of conversion optimisation for low traffic sites and the process for se...

104: content metrics from 2017-05-03T03:42:10

Brad and Scully discuss actioning your solutions rather than talking about what you plan to do. In addition, they examine content metrics and why they matter;  and Pinterest’s best scheduling to...

103: interview with Adam Marshall – the role of media buying from 2017-04-26T03:54:20

Scully interviews Adam Marshall, Managing Director of Carat Perth – the fastest-growing global media agency. Andrew and Adam discuss the role of media buying and how it works. Adam then explains...

102: the optimum length for copy from 2017-04-19T05:28:14

Brad and Scully discuss the role of social media in internal communications; and YouTube’s  10,000 view limit for content creators. In addition, they examine the optimum length for copy. Brad an...

101: interview with Brendan Schneider – roles of marketers within schools from 2017-04-12T04:12:56

Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy. Brendan is also the driving force behind ScheinerB Media. Brad and Brendan discuss an article wri...

100: the effectiveness of newsletters from 2017-04-05T06:03:08

In our one hundredth episode special, Brad and Scully discuss the Youtube advertising boycott and the importance of brand image. In addition, they examine the effectiveness of newsletters. They ...

99: interview with Gabrielle Dolan - stories for work from 2017-03-29T05:28:44

Brad interviews Gabrielle Dolan, a professional storyteller and writer. Gabrielle has recently published a book titled Stories for Work. Brad and Gabrielle discuss the three main parts of the bo...

98: putting the consumer first from 2017-03-22T04:47:36

Brad and Scully discuss marketers that are changing their messaging before the consumers are ready. They also discuss putting the consumer first and not getting caught up in new ad tech fads. In...

97: use of tone in copywriting from 2017-03-08T04:36:44

Brad and Scully discuss an informative infographic that shows how event marketing can boost your content strategy. They also examine Snapchat and the dangers of over-reliance on social media. In...

96: interview with Amanda Reid - the role of a media strategist from 2017-03-01T04:05:51

Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role of a media strategist and why they are still important. In addition, they examine the difference between a media...

95: learn from your content marketing failures from 2017-02-22T04:30:55

Brad and Scully discuss how Cornell Tech communicated their amazing projects using content marketing. In addition, they examine how to learn from your content marketing failures; and questions y...

94: interview with Ian Thacker - applying sports strategies to leadership from 2017-02-15T04:39:44

Andrew interviews Ian Thacker, an elite sports and business coach, mentor and teacher. As the former director of ACE Cricket Coaching he has worked with many elite sports teams, independent scho...

93: the flexibility of agile marketing from 2017-02-08T03:23:44

Brad and Scully discuss the flexibility of agile marketing and what it means for your school. In addition, they examine the role of content in attracting quality staff; and how creativity can wo...

92: interview with Brian Massey - conversion optimisation from 2017-02-01T04:18:03

Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs fr...

91: make time to write from 2017-01-25T04:55:49

Brad and Scully discuss news that data analytics and mobile technology are becoming must have skill areas for modern marketers. In addition, they examine the idea that all content marketers must...

90: summer series – essential truths for school marketers from 2017-01-17T22:00

In this special edition, Brad interviews US-based Independent Curriculum Group Executive Director, Peter Gow. Peter is a long-time independent school teacher, administrator and consultant. They ...

89: summer series – how Australia’s transformation impacts schools from 2017-01-04T04:00

Brad interviews Mark McCrindle, Principal from McCrindle Research. His firm researches communities, surveys society and analyses the trends. In his article ‘A decade of Australian transformation...

88: summer series – Brendan Schneider, practical guide to social media from 2016-12-21T03:50:49

Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy in Pittsburgh, Pennsylvania. Sewickley Academy is a Pre-Kindergarten to Year 12 independent coeduc...

87: should you rebrand your school? from 2016-12-07T06:59:05

Brad and Scully discuss the concept of schools having their own unique brand personality. In addition, they examine the slump of ad agencies in 2016 and if they will make a comeback in the new y...

86: interview with Jonathan Winchester – mystery shopping in schools from 2016-11-30T02:51:01

Brad interviews Jonathan Winchester, the founder of Shopper Anonymous, one of the world’s leading mystery shopper companies. Brad and Jonathan discuss the application of mystery shopping in scho...

85: how to make more people subscribe to your blog from 2016-11-23T01:57:18

Brad and Scully discuss Facebook’s issue with fake news. In addition, they examine the strength of the content management system, WordPress; and Google’s 200 ranking factors. This episode’s comm...

84: the effective use of Facebook video from 2016-11-09T03:52:42

Brad and Scully discuss news that marketers are putting more time into using marketing technology then their actual marketing. In addition, they examine the implications of Adstream’s acquisitio...

83: interview with Howard Behar – servant leadership in business from 2016-11-02T05:19:25

Brad interviews Howard Behar, an author, speaker and advisor, and the former President of Starbucks North America and Starbucks International. Brad and Howard discuss servant leadership in busin...

82: making a school video from 2016-10-26T07:16:44

Brad and Scully discuss news that Victorian principals have been given a warning about leaking students’ exam results early for marketing advantages. In addition, they examine a practical guide ...

81: produce a successful school event from 2016-10-12T04:11:27

Brad and Scully discuss the most annoying things brands do on social media. In addition, they examine the possibility of podcasters abandoning Apple; and why marketers are creating too many blog...

80: storytelling in video from 2016-09-28T03:50:19

Brad and Scully discuss the elements that make a thoroughly modern marketer; and whether the rapid growth of content marketing will make the content bubble burst. In addition, they examine the b...

79: interview with Adam Voigt –strong school culture from 2016-09-21T05:17:42

Brad interviews Adam Voigt, a speaker, coach and author who focuses on school culture. Adam and Brad discuss the definition of culture within a school and how school marketers can help move thei...

78: training your marketing team from 2016-09-14T05:09:52

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss three contradictions that define the Olympics brand; four t...

77: interview with Erika Heald – the purpose of brand voice from 2016-09-07T04:40:13

Brad interviews Erika Heald, a content marketing and social media consultant based in San Francisco Listen

76: is social media the most engaging channel? from 2016-08-31T05:27:54

Brad and Scully discuss the benefits of using multiple vendors for digital marketing tools. In addition, they question if social media is the most engaging channel for marketing; and the digital...

75: interview with Georgy Cohen - online marketing in education from 2016-08-24T05:34:41

Brad interviews Georgy Cohen, Associate Creative Director for Digital Strategy at OHO Interactive in Boston. Georgy and Brad discuss online marketing in education by comparing universities and s...

74: keep up-to-date with Google from 2016-08-17T02:36:22

Brad and Scully discuss news that many Australian students lack hope for the future. In addition, they examine how single-sex non-government schools are outperforming their co-educational counte...

73: interview with Bart Caylor – inbound marketing gains traction in schools from 2016-08-10T02:05:52

Brad interviews Bart Caylor, President of Caylor Solutions, an education marketing and branding firm in Indianapolis, Indiana. Bart shares his thoughts on the value of content marketing to schoo...

72: navigating a media crisis from 2016-08-03T02:34:26

Brad and Scully discuss the importance of putting people before your technology. In addition, they examine Pokémon Go and the case for augmented reality; and an infographic of the brief history ...

71: interview with Gabrielle Dolan – the power of storytelling from 2016-07-27T03:31:19

Brad interviews Gabrielle Dolan, co-founder of the leading storytelling company in Australia, and expert in business storytelling and thought leadership, as well as being a teacher, consultant, ...

70: top 5 marketing FAQs from 2016-07-20T03:05:14

Brad and Scully discuss seven ways Facebook’s big algorithm change will affect school marketers. In addition, they examine 25 questions you should ask when interviewing for a new school marketin...

69: engage your community with stories from 2016-07-06T03:36:31

Brad and Scully discuss how school marketing is a love affair with customers – your parents and community. In addition, they examine how age and life stage no longer hold the same relevance and ...

68: streamline your digital marketing from 2016-06-22T04:54:56

Brad and Scully discuss the value of advertising to the Australian economy. In addition, they examine scientific support for content marketing; and Microsoft’s purchase of LinkedIn. This episode...

67: interview with Brendan Schneider – practical guide to social media from 2016-06-15T05:41:45

Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy in Pittsburgh, Pennsylvania. Sewickley Academy is a Pre-Kindergarten to Year 12 independent coeduc...

66: creating a successful event from 2016-06-08T03:12:44

Brad and Scully discuss putting marketing research in context and the process for good marketing research. In addition, they examine nine questions to ask before creating another social media ac...

65: the single most powerful marketing tool from 2016-05-25T06:05:35

Brad and Scully discuss 4 secrets to building social media momentum. In addition, they examine how to make public relations drive search engine optimisation (SEO); and a fun online quiz is a goo...

64: interview with Mark McCrindle – how Australia’s transformation impacts schools from 2016-05-18T04:03:51

Brad interviews Mark McCrindle, Principal from McCrindle Research. His firm researches communities, surveys society and analyses the trends. In his article ‘A decade of Australian transformation...

63: simplify your website forms from 2016-05-11T06:32:13

In episode 63, Brad and Scully discuss the trend of social networking moving away from mass connection to the local market. In addition, they examine the top 10 recommendations for website form ...

62: 5 tips for a successful yearbook from 2016-04-27T05:49:34

In episode 62, Brad and Scully discuss the best way to present marketing results to your principal, board or heads. In addition, they examine how to deliver on brand promises; and discuss that t...

61: 16 tips for open days from 2016-04-13T05:50:04

In episode 61, Brad and Scully discuss the psychology behind video and marketing. In addition, they examine the unusual relationship between social media and SEO; and the art of email personalis...

episode 60: is your website working? from 2016-03-30T06:57:05

In episode 60, Brad and Scully discuss that without good design, your content marketing will fail. In addition, they examine the implications of the fear economy; and how your school website mea...

episode 59: interview with Sean D'Souza – how parents think from 2016-03-23T07:15:23

In this special edition, Brad interviews Sean D'Souza, marketing expert/strategist and founder of PyschoTactics. Brad and Sean discuss how customers think and why they buy and why they don’t. Wh...

episode 58: what the next 10 years has in store for school marketers from 2016-03-16T06:22:51

In episode 58, Brad and Scully discuss a list of tools to find great content ideas. In addition, they examine a sensible social media checklist; and look at the similarities between modern brand...

episode 57: interview with josh miles – building a bold brand from 2016-03-09T08:09:48

In this special edition, Brad interviews Josh Miles, principal and founder of Indianapolis-based Miles Design, an award-winning design firm specialising in brand strategy, corporate identity and...

episode 56: effectively communicate with parents from 2016-03-02T07:55:09

In episode 56, Brad and Scully discuss creating heritage content that tells and shapes the history of your school. In addition, they examine two new tools introduced by Twitter to provide higher...

episode 55: interview with Peter Gow - the truths for marketers from 2016-02-24T06:07:40

In this special edition, Brad interviews US based Independent Curriculum Group Executive Director Peter Gow – a long-time independent school teacher, administrator and consultant – about a blog ...

episode 54: a new era of school marketing from 2016-02-17T06:05:18

In episode 54, Brad and Scully discuss how colours influence people. In addition, they examine a well-produced, very unusual video from Slack; and what you need to know for performance marketing...

episode 53: interview with Jamie McKean - work smarter with marketing automation from 2016-02-10T07:24:40

In this special edition, Brad interviews Jamie McKean from Automating You on marketing automation – is it right for your school?

This week’s links:

Automating You

<...

episode 52: prepare for the competitive onslaught from 2016-02-03T07:03:33

In episode 52, Brad and Scully discuss how most Australian school heads are unprepared for the new competitive environment. In addition, they examine how it is critical to include employees in y...

episode 51: private versus public education: what you need to know from 2016-01-20T06:22:20

In this special edition, Brad interviews Lyndal Wilson, Editor of Independence, the journal of Association of Heads of Independent Schools of Australia (AHISA) to discuss the essay she authored,...

episode 50: the facts of the private vs public school debate from 2016-01-06T00:30

In this special episode of SMC, Brad speaks with Professor Luke Connolly from The University of Queensland about recent media reports concerning a study by university researchers who reportedly ...

episode 49: interview with Matt Church – thought leadership from 2015-12-23T05:41:08

In this special episode of SMC, Brad speaks with one of Australia’s best public speakers, Matt Church. Matt is an Australian Speaker of the Year and is also an author, leadership consultant, and...

episode 48: why good infographics work for schools from 2015-12-09T04:47

In episode 48, Brad and Scully discuss why good infographics are more than just pictures and numbers. In addition, they examine the pros and cons of native advertising; the news that digital mar...

episode 47: 3 ways to generate enrolments from 2015-11-25T04:05:33

In episode 47, Brad and Scully discuss nine tips to create dynamic email content and produce better results. In addition, they examine how privacy law applies to schools; and discuss the announc...

episode 46: how to manage your school's reputation from 2015-11-11T04:20:52

In episode 46, Brad and Scully discuss adopting a more strategic, longer-term approach to video. In addition, they examine four automated emails you should be sending; and whether email messages...

episode 45: reconnecting with website visitors from 2015-10-28T07:02:32

In episode 45, Brad and Scully discuss how editorial independence fits into today’s media industry. In addition, they examine how to remarket to people who have previously visited your website; ...

episode 44: key takeaways from CMI’s 2015 Content Marketing Report from 2015-10-14T04:19:49

In episode 44, Brad and Scully discuss the four key themes from the 2015 Content Marketing Report. In addition, they examine why Twitter is dropping its 140 character limit, allowing longer post...

episode 43: an easy guide to social media from 2015-09-30T02:42:23

In episode 43, Brad and Scully discuss how to obtain a return on investment from content marketing and how to calculate it. In addition, they examine whether to implement your digital strategy i...

episode 42: are you ready to join the world with inbound from 2015-09-16T07:21:09

In episode 42, Brad and Scully discuss whether Australia is ready for inbound marketing; why white papers still matter; and 12 great content marketing ideas for boring industries. This ...

episode 41: a new era of interpreting information from 2015-09-02T04:25:42

In episode 41, Brad and Scully discuss data driven marketing: a new era of interpreting information. In addition, they examine a new infographic which illustrates that Australian indepe...

Episode 40: do you want more insight to your personality? from 2015-08-19T05:47:32

In episode 40, Brad and Scully discuss the IBM Watson Personality Insights service. In addition, they examine marketing operating systems and give seven tips for delivering great presentations. ...

episode 39: private versus public education: what you need to know from 2015-08-11T23:30

In this special edition, Brad interviews Lyndal Wilson, Editor of Independence, the journal of Association of Heads of Independent Schools of Australia (AHISA) to discuss the essay she authored,...

episode 38: how to ensure your video gets the most plays from 2015-08-05T03:54:39

In episode 38, Brad and Scully discuss news of the optimal position and size for a video to gain the most plays. In addition, they talk about the announcement that Google has decided not to use ...

episode 37: what is the value of content marketing? from 2015-07-22T02:40:59

In episode 37, Brad and Scully discuss news that content marketing is expected to be a $300 billion industry by 2019. In addition, they examine five online assets that are worth your ti...

episode 36: how to write a powerful headline from 2015-07-08T05:42:15

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss how to write a powerful headli...

episode 35: interview with rachel hadley-leonard – direct marketing success from 2015-07-01T04:54:48

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Rachel Hadley-Leonard, the Head of Mar...

episode 34: marketing is more science than art from 2015-06-24T04:39:32

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss that marketing is more science than art...

episode 33: interview with Matt Church – thought leadership from 2015-06-17T03:26:43

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Matt Church, an Australian Speaker of ...

episode 32: generating creative ideas from 2015-06-10T04:55:16

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss that creativity can be trained; the aff...

episode 31: interview with schoolie.com founder from 2015-06-03T01:45:32

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Nasha Fitter, founder and CEO of new U...

episode 30: closing the deal from 2015-05-27T07:06:09

Insights into the world of school marketing and communications, presented by Brad Entwistle and An...

episode 29: deleting digital from job titles from 2015-05-13T07:26:32

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss what a head of digital job tit...

episode 28: interview with Mark McCrindle - why parents buy schools from 2015-05-06T03:41:12

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews award-winning social research...

episode 27: five simple SEO tips from 2015-04-29T04:29:09

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the basics of SEO; the hot new weapon i...

episode 26: the facts of the private vs public school debate from 2015-04-22T04:20:10

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Professor Luke Connolly from ...

episode 25: are schools education retailers from 2015-04-15T08:08:14

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss whether schools are education ...

episode 24: interview with Bart Caylor - beyond primary website navigation from 2015-04-15T07:32:13

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Bart Caylor, President of Cay...

episode 23: the end of school expos from 2015-04-01T04:16:29

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss five tips for email communications; a c...

episode 22: interview with Bart Caylor - education website navigation strategies from 2015-03-25T04:33:07

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Bart Caylor, Preside...

episode 21: marketing lessons from a Maths teacher from 2015-03-18T03:53:05

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss Joe Lazauskas’ opinion on how terrible ...

episode 20: quotes to inspire your content from 2015-03-04T05:06:38

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss a collection of quotes that will make y...

episode 19: how to create a killer landing page from 2015-02-18T06:14

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the anatomy of a killer landing page; h...

episode 18: is your data letting you down from 2015-02-04T05:58:44

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss why your data might be letting you down...

episode 17: is storytelling just hype from 2015-01-21T04:38:46

episode 16: school marketing trends in 2015 from 2014-12-10T04:19:20

Insights into the world of school marketing and communications, prese...