Podcasts by smj: school marketing journal

159: Are you mindstuck? - Interview with Michael McQueen from 2023-11-30T18:00

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158: School fees insights - interview with Anthony McCausland from 2023-11-23T18:00

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157: Pitfalls to avoid in 2024 from 2023-11-16T18:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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156: Marketing AI for school Heads - interview with Bart Caylor from 2023-11-09T18:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe 

Today we chat with Bart Caylor, President of Caylor Solutions, about the incredibly rapid rise of AI, what it means and...

155: Reflections - interview with Stuart Meade from 2023-11-02T18:00

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154: The voice of the customer from 2023-10-26T18:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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153: What is a (school) brand? from 2023-10-19T18:00

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152: Observations from our conversations from 2023-10-12T18:00

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151: Growing an alumni program - interview with Alastair Lee from 2023-09-21T19:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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150: Print or digital publications? from 2023-09-14T19:00

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149: The five biggest changes in advertising and what you need to know - interview with Amanda Reid from 2023-09-07T19:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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148: The gap between idea and action from 2023-08-31T19:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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147: Data based decisions - interview with Peter Buckingham from 2023-08-24T21:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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146: The value of clarity from 2023-08-17T19:00

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145: Tertiary lessons - interview with Bart Caylor from 2023-08-10T18:00

School Marketing Journal with Brad Entwistle and Andrew...

144: Strategic or operational? from 2023-08-03T19:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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143: The ultimate customer experience – interview with Scott McKain from 2023-07-27T19:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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142: Using your expertise as a competitive advantage from 2023-07-20T19:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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141: Persona development – interview with Suzanne Willcock from 2023-06-22T19:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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140: Look again at your school tours from 2023-06-15T19:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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139: Maximising LinkedIn - Interview with Sue Ellson from 2023-06-08T21:00

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138: The benefits of doing less marketing from 2023-06-07T01:53

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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137: Measuring school experiences - interview with David Willows and Suzette Parlevliet from 2023-05-25T21:00

School Marketing Journal with Brad Entwis...

136: You're writing, but is anyone reading? - Part 2 from 2023-05-18T21:00

In part 2 of the ‘You’re writing, but is anyone reading?’ episode, we challenge you to inject your brand ...

135: You're writing, but is anyone reading? - part 1 from 2023-05-11T18:00

Unlearn ev...

134: Seven education disruptors - interview with Sophie Renton from 2023-05-04T19:00

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133: Whose job is school marketing? from 2023-04-27T19:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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132: The six types of stories every school Head needs from 2023-03-30T18:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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131: Strategy in the real world – interview with Dr Graham Kenny from 2023-03-23T18:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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130: Managing your school marketing team from 2023-03-16T18:00

School Marketing Journal with Brad Entwistle and Andrew SculthorpeListen

129: The prevailing trends of 2023 – interview with Ashley Fell from 2023-03-09T18:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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128: Increasing your school’s perceived value from 2023-03-02T18:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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127: The importance of mission clarity – interview with Dr Chris Duncan from 2023-02-23T18:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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126: The seven stages of school marketing from 2023-02-16T18:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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125: School fees, inflation, and national trends – interview with Jack Stevens from 2023-02-10T06:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

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124: The future of AI for school marketing from 2023-02-02T18:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

The future of artificial intelligence (AI) is here and with it comes the need for an answer to the big question: W...

123: The fundamentals of positioning – part 2 from 2022-12-09T00:54

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

As a leader of school marketing, there are two simple questions you should be answering: Who are you as a...

122: CX Design: The global experience from 2022-12-01T16:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

When thinking about your school experience strategy, you must consider all the moments families will have as they ...

121: The fundamentals of positioning – part 1 from 2022-11-28T04:51

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

As a leader of school marketing, there are two simple questions you should be answering: Who are you as a...

120: Boomerang Carrot – interview with Mike Vachow from 2022-11-17T23:45

Subtitle: School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

From the ongoing repercussions of COVID-19 to extended waitlists, prospective parents face uncertainty i...

119: It’s about the customer from 2022-11-10T16:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

It’s easy to lose focus of your external audience – prospective and current parents – when internally marketing yo...

118: Prioritising school development – interview with Jill Goodman from 2022-11-03T16:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Often, school Heads find it difficult to prioritise the workload of their development team to maximize the dollars...

117: Elevating your school brand from 2022-10-27T16:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Everything your customers know about your brand comes from what they see, hear, watch, and read … so all of...

116: Fundraising and philanthropy in your school - interview with Dr Wendy Scaife from 2022-10-20T16:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

When it comes to fundraising for schools, it seems everyone has an opinion, a favourite campaign format, or rules ...

115: Utilising a style guide from 2022-10-13T16:00

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Your brand can only remain consistent if every team member is following the same decision-making process when crea...

114: Brand Tracking from 2022-09-22T17:00:38

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Every school has a brand. However, perceptions and expectations of your school brand are constantly evolving. We intervi...

113: Turbocharge your ideas from 2022-09-15T17:00:14

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

As a school Head, you have a vision for your school. Persuading your school community that your vision is worth pursuing...

112: Understanding school fees – interview with Anthony McCausland from 2022-09-08T17:00:25

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

When choosing a school, one of the first questions a prospective parent asks is, “Can I afford the fees?” Having designe...

111: The future of school marketing – part 2 from 2022-09-01T19:00:06

Leaders have an obligation to be looking around corners and seeing what is ahead, even if it’s not fully in focus yet. In this second half of two parts, we continue to look at some of the trends...

110: Setting school fees for 2023 - interview with David Bartlett from 2022-08-25T17:00

We sit down with expert in all matters of school financial management and Partner at Resolve Consulting, David Bartlett, who guides us through school fees increases. We...

109: The future of school marketing – part 1 from 2022-08-18T17:00

This week, we try to predict the future! Well, not quite. Leaders have an obligation to be looking around corners and seeing what is ahead, even if it’s not fully in focus yet. In this first of ...

108: Designing customer experiences in schools – interview with Dr David Willows from 2022-08-11T17:00

Experiences lead to enrolments. It’s that simple. And also that complex! In this interview with Dr David Willows of [YELLOW CAR], we look at why that’s t...

107: Marketing myth busting from 2022-08-04T17:00

“I don’t need marketing or a marketing plan.” If you’ve said (or even thought) this, you aren’t alone. But is it true? As a school Head, it would be unthinkable to begin a school year without a ...

106: Understanding school fees – interview with Jack Stevens from 2022-07-28T17:00

Where you set your school fees is one of your clearest positioning signals to prospective parents. With annual data obtained from over 500 independent Australian schools, CEO of EdStart, Jack St...

105: Executing your strategy from 2022-07-22T03:05:40

Having a vision and a strategy for your school — and your school marketing — is not enough. The long-term key to success is execution. Relentless consistency. Every day. Every term. Every year. ...

104: Managing your online reputation from 2022-06-23T17:00

There are things you can and can’t control when it comes to managing your school’s online reputation. Brendan Schneider, specialist in inbound marketing for schools, joins us to discuss what you...

103: Positioning – the battle for the mind of parents from 2022-06-16T17:00

When we at imageseven look at a school through the lens of a prospective parent, we often discover a confusing maze of competing market positions. But you cannot win the positioning war with a p...

102: What parents want – interview with Chris Mountford from 2022-06-09T17:00

Conducted by Independent Schools Queensland (ISQ), What Parents Want is the longest running survey in the country exploring why parents choose independent schools. CEO of ISQ, Chris Mou...

101: The three foundational building blocks of a robust school marketing system from 2022-06-02T17:00

Through our experience working with schools, we have identified three foundational building blocks of a robust school marketing system. In this episode, we chat with Claire Jones, our own Head o...

100: Anniversary ROI – interview with Dr Alec O’Connell from 2022-05-26T17:00

Welcome to the 100th episode of the SMJ podcast! To celebrate this milestone, we talk to Dr Alec O’Connell, Headmaster of Perth’s Scotch College, where they’re about to mark the College’s 125th ...

099: How parents choose schools — interview with Dr David Willows from 2022-05-19T17:00

How do parents choose schools? What motivates them to ‘buy’ your school experience? Dr David Willows, Director of Advancement at The International School of Brussels and Co-Founder of Listen

098: The problem with school brands from 2022-05-12T17:00

Historically speaking, marketing activity for schools can be summed up in one word: relationships. However, market changes mean this is no longer enough. Despite this, many schools are resisting...

097: Schools, marketing and the law with David Ford from 2022-05-05T17:00

What do school Heads need to know about the intersection of schools, marketing and the law? With over 30 years’ experience advising Australian educational institutions, David Ford, a Partner of ...

096: What your parents are thinking from 2022-04-28T17:00

“We’re not rebuilding, we’re building.” Schools have a once-in-a-lifetime opportunity to build fit-for-purpose communications and marketing, rather than rebuilding from a pre-pandemic p...

095: New ways to reach your audience – interview with Josh Krueger from 2022-04-07T17:00

A quiet revolution has been happening in marketing technology, particularly in the world of digital advertising. In this interview with Unify’s Josh Krueger, we pull back the curtain on some of ...

094: Seven questions Heads need to ask about every web project from 2022-03-31T15:00

School web projects generally require a sizeable investment of time and resources. By asking the right questions in advance, your team can work efficiently and you can be confident your new webs...

093: School leaver insights with Jeremy Chetty from 2022-03-24T15:00

“What is one skill you wish you had been taught while you were at school?” This is just one of the questions asked by Student Edge in their recent survey of Australian students. In this intervie...

092: The parent attention economy from 2022-03-17T15:00

Do you find yourself declaring that “parents just aren’t paying attention anymore”? Attention has become one of the most valuable resources of the digital age. It is not given automatically; it ...

091: Value propositions and your perceived value from 2022-03-10T15:00

When faced with a choice, how do prospective parents determine the value of your school? Is their perception different from the reality? Your answers to these questions can make or break your en...

090: Outsourced or in-house? from 2022-03-03T15:00

Should school Heads look to have all their communication and marketing needs serviced by their own in-house team, external providers or a combination of both? In this episode, we draw on imagese...

089: 2022 Trends school Heads need to know – interview with McCrindle’s Ashley Fell from 2022-02-24T15:00

After a(nother) year unlike any other, it’s important for leaders to have foresight; to be able to see things not just as they are, but as they will be. In this interview, Ashley Fell discusses ...

088: Do we really have to talk about social media and TikTok? from 2022-02-17T15:00

Over one million more Australians became active on social media in 2021, according to a new report released by Hootsuite and We Are Social. We analyse the findings to reveal what matters in scho...

087: Interview with Mark Ashby – Rebrand: ten years later from 2022-02-10T15:00

In 2012, two independent schools in Western Australia merged to become one, with Mark Ashby appointed as Principal of the new Kennedy Baptist College. Ten years later, Mark discusses where the C...

086: Five branding pitfalls to avoid from 2022-02-03T15:00

The competition is getting tough, enrolment enquiries are stalling or your school doesn’t stand out anymore ... it’s time to rebrand, right? Wrong. In this episode, we discuss the damage a misgu...

085: Your job – be inspiring from 2021-12-02T15:00

It’s not in the formal job description, but inspiring your communications and marketing team is vital to your success. How do you go about such a task when you are not a professional marketer yo...

084: Listening online – interview with Rhianna Busler from 2021-11-25T15:00

 “Your brand is what other people say about you when you are not in the room,” Amazon’s Jeff Bezos has been quoted as saying. But how do you know what that is? In this interview, Meltwater’s Cli...

083: Moonshot from 2021-11-18T15:00

What does sending a man to the moon have to do with independent school marketing? How can Heads lead their school’s customer experience initiatives with few established reference points? We look...

082: Future directions for enrolment – interview with Phil Cook from 2021-11-11T15:00

Phil Cook has 28 years’ experience in the tertiary education sector, most recently as Vice President for Enrolment at Lee University in Tennessee. In this interview, the newly appointed Executiv...

081: Just get us out there! from 2021-11-04T15:00

When your Board suggests you solve your school’s enrolment challenges by “just getting us out there,” you know it is not that simple. In this episode, we discuss why and give you a step-by-step ...

080: Media crisis or media enquiry? Interview with John Le Cras from 2021-10-28T15:00

How do you react when you hear ‘the media’ is on the phone? For many Heads, panic immediately sets in and they can be inclined to hide under their desk. So, how do you spot the difference betwee...

079: Marketing myth busting from 2021-10-21T15:00

It’s been said that ‘communications and marketing are the same thing’ and that ‘marketing communications have not fundamentally changed.’ Are these two statements myths or facts? We delve into t...

078: Prove it before you promote it - interview with Steve Cuno from 2021-10-14T15:00

In this interview, Steve Cuno — author, copywriter and self-professed ‘marketing know-it-all’ — discusses whether he’s a marketing sceptic and why you sho...

077: Crafting your visual identity from 2021-10-07T15:00

What are the differences between visual identity, brand and logo? Why would a school want to consider its visual identity and maybe even change it? In this episode, we talk you through the what,...

076: Emotional fatigue – interview with Dr Steve Bagi from 2021-09-16T17:00

As the pandemic rolls on, are you, like many Heads, at the end of your rope and struggling to hold it together? Consulting psychologist Dr Steve Bagi shares insights from his PhD in educational ...

075: Crafting your key message guide – part 2 from 2021-09-09T17:00

In this second of our two-part look at defining and articulating your school’s key messages, we discuss the next steps you can take to maximise your communication and marketing impact. If you ha...

074: Managing marketing from 2021-09-02T17:00

With experience leading large independent schools, Dr Paul Teys now helps schools leverage their strengths by mentoring leadership teams and managing executive recruitment. In this interview, Pa...

073: Crafting your key message guide – part 1 from 2021-08-26T17:00

What are your school’s key messages and why is it important to define and articulate them? We walk you through our framework and give you the tools to apply it in your own context, so that you c...

072: A storytelling ecosystem with Tracy Chalk from 2021-08-19T17:00

The University of Newcastle’s Chief Marketing Officer, Tracy Chalk, has deep experience across higher education and government in both marketing and brand management. In this interview, Tracy di...

071: Being remarkable from 2021-08-12T17:00

How do you stand out from the crowd? What does it mean to be remarkable? In this episode, we delve into the highlights of Seth Godin’s Listen

070: Why media training matters from 2021-08-06T00:59:54

Even the most experienced of performers can be caught out when dealing with the media. In this interview, media and crisis communication expert John Le Cras discusses why even smooth ...

069: Real, rare and relevant from 2021-07-29T17:00

Is your school distinctive? Do you, your staff and your prospective parents know what sets you apart? In this episode we discuss the ‘3Rs’ criteria, a tool to help you evaluate whether what diff...

068: Eighteen attributes of a school marketer with Brendan Schneider from 2021-07-22T17:00

As the main driver of enquiries and enrolments, the importance of school marketing cannot be overemphasised. However, we’ve found that school Heads struggle to find great school marketers. In th...

067: Three questions your school must answer from 2021-07-15T17:00

“Do you understand me? Can I trust you with my child? Will you keep your promise?” Articulating the answers to these questions is a strategic task that is your responsibility as the school Head....

066: Seven school brand narratives – part 2 from 2021-06-17T17:00

No two school brand narratives are exactly the same. Following on from podcast SMJ064, we continue the dis...

065: Generation Alpha with Ashley Fell from 2021-06-10T17:00

With Generation Alpha starting to enter secondary education, McCrindle’s Ashley Fell joins us to discuss what makes them different to Generation Z and what that means for school Heads. Focusing ...

064: Seven school brand narratives – part 1 from 2021-06-03T19:00

No two school brand narratives are exactly the same but almost all of them fall within a handful of frameworks. In this first of two parts, we discuss what these look like and how you can get it...

063: Jay Goulart - Big Philanthropy from 2021-05-28T00:50:36

Jay Goulart, founder of Big Philanthropy, speaks to us about how to solicit major gifts for your school by following a specific formula and the importance of getting comfortable with having thes...

062: Wrangling social media marketing from 2021-05-20T23:15

The world has been upended by the rise of social media and with it so has communication and marketing at your school. In this episode, we discuss ways in which you can empower your school market...

061: Communication for change with Dr David Willows from 2021-05-13T17:00

“We serve our School by understanding what it is today and imagining what it might be tomorrow.” So states the communication for change manifesto penned by Dr David Willows and his team at The I...

060: The experience economy from 2021-05-06T19:00

Your current and prospective parents are not only changing how they research, review and buy a school for their children, but they are also changing what they value most. It is no longer just th...

059: Six irrational leaps with Steve Cuno from 2021-04-29T17:00

Why do intelligent people make irrational leaps in marketing and how can you lead your school towards rational marketing? In this interview, Listen

058: Thoughts on enrolment success from 2021-04-21T02:07

It’s been said that enrolling new families is a numbers game, but the most successful schools would vigorously disagree. In this discussion, we look at how to focus your marketing efforts in are...

057: The top five school marketing mistakes from 2021-03-25T15:00

Frustration. That’s the most common emotion imageseven sees when Heads try to describe the status of their marketing efforts. But you don’t have to stay frustrated. We discuss the five most comm...

056: Reimagining your advancement team with Dr David Willows from 2021-03-18T22:15

What is a ‘Manager of Experience Design’ and what does it have to do with your school? Is it possible to reduce costs, increase conversion rates and improve parent satisfaction? Dr David Willows...

055: What your marketing team wishes they could ask you from 2021-03-11T22:15

In our work with school marketers, we get to see and hear what they wish their school Head knew about communication and marketing at their school. In this episode, we discuss their top ten quest...

054: Content marketing with Brendan Schneider from 2021-03-04T22:15

What exactly is content marketing and why does it matter to school Heads? Brendan Schneider, Director of Advancement at Pittsburgh’s Sewickley Academy, digital marketing specialist and founder o...

053: The problem with social from 2021-02-25T22:15

“Do not build your digital house on rented land.” So says Joe Pulizzi of the Content Marketing Institute. When Facebook blocked Australian news sites, a lesson in school marketing strategy was p...

052: 2021 Trends school Heads need to know from 2021-02-19T01:27:57

It’s important for leaders to have foresight and be able to see things not just as they are, but as they will be. With an eye on some of the societal impacts of the pandemic, Ashley Fell, Direct...

051: Editorial mission statements from 2021-02-11T22:00

A common problem imageseven encounters is that of schools’ regular communication channels becoming ineffectual, off brand and off message. How does that happen and what can you do about it? In t...

050: School advancement with Heather Hamilton, CASE from 2021-02-04T22:15

As Executive Director of CASE Asia-Pacific (the Council for Advancement and Support of Education), Heather Hamilton has a wealth of knowledge about the operation of school advancement teams. In ...

049: Creating performance-driven marketing teams from 2021-01-29T01:37:22

A question that haunts many Heads is how to fairly judge the performance of their school communication and marketing teams when they themselves do not have any domain expertise in marketing. In ...

048: Getting your school talked about from 2020-12-11T01:15:15

In every study imageseven has undertaken and every other study we’ve researched, word-of-mouth is shown to be the primary influence for parents when choosing a school for their child. But very f...

047: My Board expects me to solve the enrolment problem with Tom Olverson from 2020-12-04T02:16:21

All schools will at some time experience ‘the enrolment problem’, and many new Heads are hired to solve it. Tom Olverson, a veteran independent school Head of 27 years in the US and now mentor o...

046: Trust me from 2020-11-26T22:15

The trust of your current and prospective parents is the cornerstone of a successful school. Trust is also the cornerstone of successful school communications and marketing. Why do so many schoo...

045: Influencer marketing with Neil Schaffer from 2020-11-19T22:15

What is influencer marketing and what is it not? What does it have to do with education marketing (if anything)? In this interview, Neil Schaffer, author ...

044: The dirty little secret about strategy from 2020-11-13T01:25:56

Are you creating, endorsing and even promoting marketing strategies that don’t have a snowball’s chance of success? As you know, a strategy is worthless unless executed … in this episode of the ...

043: The ultimate online school review with Trevor Waddington from 2020-11-06T01:12:32

Have you ever looked at online reviews of your school and been dismayed, often disappointed and occasionally depressed? You’re not alone. Trevor Waddington, Principal of US digital marketing ser...

042: Talking about value from 2020-10-30T01:22:58

How do you talk with current and prospective parents about your school fees and the value you deliver? How do you and your staff overcome the (natural) reluctance to talk about money? Garth Wynn...

041: Teachers as brand managers with Dr Rob Loe from 2020-10-23T01:10:16

“Teachers are not merely the pastoral point of contact or a focal point of academic review; they represent the principle means by which parents judge school quality.” Dr Rob Loe, CEO of Relation...

040: 2020 Private School MarCom Survey analysis from 2020-10-15T22:15

We love a good statistic at imageseven. In this podcast, we deconstruct the results of US-based InspirED’s survey of school marketing departments and extract the highlights, trends and expectati...

039: Leading fundraising with Tom Ahern from 2020-09-24T23:15

How do you manage and lead fundraising in a school environment? Are schools any different from charities? Tom Ahern joins us again, explaining why ...

038: T-shaped school marketers from 2020-09-17T23:15

What’s a T-shaped school marketer and what does it mean to you? In this episode, we discuss why T-shapes trump specialists in education marketing, how to recruit for what you need and how to gro...

037: Storytelling masterclass from 2020-09-11T01:39:02

Kevin Lynch, Director of Marketing and Communications at Shanghai American School, returns to the SMJ podcast with a storytelling masterclass. He reveals the elements that make a good story, the...

036: Why we do what we do from 2020-09-04T01:09:06

“Do you do … ?” After presenting to a recent Heads of Independent Co-Educational Schools (HICES) NSW meeting, we were inspired by the number of “do you do” questions. In this episode we take a s...

035: Find your identity – interview with Tom Olverson from 2020-08-28T01:52:08

All schools will experience enrolment challenges at some point in time. With over 38 years’ experience in independent schools (27 years as a Head), Tom Olverson of ...

034: The new advertising landscape with Amanda Reid from 2020-08-21T01:12:10

The advertising landscape is changing more rapidly than ever, but the good news is that the timeline for measuring results has reduced. In this interview, independent media buying expert Amanda ...

033: Planned giving with Ruth O’Hanlon from 2020-08-14T01:44:25

Planned giving is more than bequests and it’s not just for universities and major charities. Ruth O’Hanlon, Director of Development for Listen

032: School advertising analysis from 2020-08-07T01:15

What do you need to know about paid advertising and what should you be budgeting for your school? How is Australian marketing leadership changing and what does this mean for school Heads? We div...

031: Storytelling with Kevin Lynch from 2020-07-31T01:32:52

What is the place of storytelling in communication and marketing for education? How do you make the most of opportunities and avoid the perception of manipulation? Kevin Lynch, Director of Marke...

030: Survival skills from 2020-07-24T01:50:42

Navigating your school through a global pandemic was probably not in your job description. What are the key survival skills you need to keep your school alive, well and with a bright future? It ...

029: Creating distinction with Scott McKain from 2020-06-26T02:00

Parents will choose your school based on what makes you different from other schools. Can you articulate what that difference is? Scott McKain, author and ...

028: Why and when you should rebrand from 2020-06-19T03:03:26

A rebrand can create real, lasting value when it’s done for the right reasons. What are those reasons? What do you need to consider before even uttering the word ‘rebrand’? We talk through the w...

027: Lead nurturing emails with Brendan Schneider from 2020-06-12T01:19:14

What is lead nurturing and why is it so important to your school’s enrolment pipeline? Is email really dying or could it be your secret weapon? In this interview, Brendan Schneider gives some pr...

026: Differentiation – a framework from 2020-06-05T01:14:41

One of the biggest challenges for any school is figuring out how to be different. How do you stand out as a unique offering in the marketplace? How do you look and sound different from your comp...

025: Virtualising your enrolment funnel with Greg Campitelli from 2020-05-29T01:37:10

In the face of physical distancing, what does your enrolment funnel look like without the previously unquestioned fixtures of open days, site visits and face-to-face interviews? Is it enough to ...

024: Recession-ready school marketing from 2020-05-22T05:02:05

Is your school’s marketing strategy ready for the coming recession? We share five guiding principles that you can apply now to adjust your school’s marketing posture for when we emerge from the ...

023: Attrition with Jill Goodman from 2020-05-15T00:35:53

As the COVID-19 health crisis turns into an economic crisis, the risk of student attrition comes to the fore. With years of research into retention, Jill Goodman intimately understands parent th...

022: Fundraising with Tom Ahern from 2020-05-08T01:07:55

How do you attract and retain donors? Is direct mail dead? How often can you ask for donations without driving donors away? According to The New York Times, Tom Ahern is one of America’...

021: Beyond the pandemic with Beth Blackwood from 2020-05-01T00:20:16

As the impacts of COVID-19 roll on, Beth Blackwood, CEO of the Association of Heads of Independent Schools of Australia (AHISA), shares her insights to help arm you and your school at this pivot...

020: COVID-19 crisis Q&A from 2020-04-10T02:02:44

As the COVID-19 pandemic continues, how you handle the next few months will matter. Your communication will become your reputation. In this ever-changing landscape, we discuss ways you can face ...

019: Courage to choose. Courage to lead. from 2020-04-03T00:14:05

Leading a school requires courage. Leadership and governance consultant for RG175, Tom Olverson, discusses the need to be bold to drive your organisation. His insights carry great authority due ...

018: Changing Australia with Mark McCrindle from 2020-03-27T09:29:32

How can we be strategic in the midst of so much change? Mark McCrindle, award-winning researcher and influential thought leader, explains how school Heads can navigate through the challenges the...

017: Heather Hamilton - Advancement from 2020-03-23T08:46:37

Brad interviews Heather Hamilton, Executive Director of Council for Advancement and Support of Education (CASE), to discuss how schools can create a virtual lifecycle of advancement by mapping o...

016: COVID-19 communications – Part 2 from 2020-03-13T00:41:43

In part two of our podcast about COVID-19, expert crisis communicator John Le Cras again joins Brad and Scully to discuss why schools are powerful media organisations. Establishing trust and del...

015: COVID-19 communications - Part 1 from 2020-03-11T02:45:09

How do you communicate to stakeholders about the COVID-19 virus, and more importantly how can school Heads communicate trust to parents? In this interview, former director of news and current af...

014:Dealing with defamation from 2020-03-06T01:12:56

How do you define defamation? When things go wrong with parents and a school Head is attacked online, is it worth suing? In this interview with Ben Tallboys, Principal of Russell Kennedy Lawyers...

013: Designing a marketing strategy from 2020-02-27T21:00

Marketing strategies are often well-intended and worthy but of little practical use. While success begins with a strategy, it can only be brought to life through relentless and consistent execut...

012: Insights into leading marketing at a high growth school from 2020-02-21T00:19:56

St Andrew’s Anglican College on the Sunshine Coast saw enrolments grow from 100 to 1,300 in 15 years. In this interview, Principal Reverend Chris Ivey discusses the importance of internal market...

011: Crisis management from 2020-02-13T18:00

When a crisis hits, you will ultimately be judged by how you respond. What can you control when things seem out of control? We give you a framework to enable you to come out of a crisis with mor...

010: Three actions for Heads to market effectively from 2020-02-07T01:12:54

“Marketing is like electricity.” Find out why in our interview with Brendan Schneider, who also discusses three things Heads can do to ‘know enough to be dangerous’ and hold their marketers acco...

009: Issue management from 2020-01-31T04:32:59

The return to school has been marked by the impact of bushfires and the threat of the coronavirus. How well prepared are you to respond to issues and crises? Is there a difference between the tw...

008: Not so good differentiation from 2019-12-05T16:00

Is your school standing out? In this episode, we help your school become easier to find, notice and remember. Our hosts offer tools to help you craft your messages and define your point of diffe...

007: Can your enrolment team learn from CX? from 2019-11-28T03:16:01

What is the ‘customer experience’ of your prospective parents and are you delivering on your promises? Do your admissions/enrolments team see themselves as gatekeepers or salespeople? In this ep...

006: Can your data be trusted? from 2019-11-21T07:35:23

Brad and Scully talk about the trustworthiness of data and provide a checklist of things to consider when reviewing marketing analytics. They also answer a question from a Head about whether dig...

005: How to structure your intranet from 2019-11-14T16:00

Brad and Scully talk about how to structure the content on a school’s local intranet, bringing in imageseven’s multimedia specialist, Jose Caceres, to discuss how to manage this information well...

004: Modern school marketing from 2019-11-07T16:00

Brad and Scully discuss the case for modern school marketing, exploring the evolution of the marketing landscape, the paradigm shift that needs to take place and how schools can effectively enga...

003: How to fire up your lead marketer from 2019-10-31T07:22:04

Brad and Scully interview Simon Meyer, CEO of FutureYou, to discover how school Heads can effectively motivate and inspire their lead school marketer. Later in the episode, the hosts unpack what...

002: Work in the value zone from 2019-10-25T02:43