Podcasts by SMT Marketing Podcast

E198 Keeping Up Your Personal Brand from 2020-02-10T12:00

Today, Dave discusses how your personal brand is affected by the colors you wear from your wardrobe to your hair and nail color and explains how a color consultant can conduct a color analysis t...

E197 Syncing Your Offers from 2020-02-03T12:00

Today, Dave discusses the best practices of how to convey offers on your website and align them with your customers during their visits to your site.

E196 What is the Best BUY Button Color? from 2020-01-27T12:00

Today, Dave discusses how a website’s “buy” button color can make a huge difference in conversions.

E195 Would You Pay $24.99 For French Fries? from 2020-01-20T12:00

Today, Dave discusses how new, innovative packaging can increase the value of your existing product or service and highlights Disney’s new light-up Millennium Falcon French Fry Bucket.

E194 FanFlop from 2020-01-17T06:21:03

Today, Dave talks about the Dr. Pepper College Football Fansville TV commercial series and how the advertisers have left fans in the dark by not getting the message across clearly.

E193 I've Been Mossed from 2020-01-06T12:00

Today, Dave talks about an incident with an affiliate marketing partner that stole a sale rather than following the proper affiliate protocol.

E192 Change of Planner... from 2019-12-30T12:00

Today, Dave reviews 5 different planners to help you find the right one for you to keep you organized in the new year and beyond.

E191 Tracking Your Personal Results from 2019-12-23T12:00

Today, Dave talks about successfully using a planner to ensure you stay on track with your professional and personal goals throughout the year and to allow you to right the course timely should ...

E190 Some Scary Lessons in Marketing from 2019-12-16T12:00

Today, Dave talks about the importance of keeping your eyes on the data and facts in your marketing initiatives while keeping an open mind so that decisions to change direction are not made in h...

E189 Creating A Path For Your Prospects from 2019-12-09T12:00

Today, Dave talks about the importance of forging a path to connect with your prospects by making sure your online presence is representative of your brand and marketing goals.

E188 Can Providing Value Go Too Far? from 2019-12-02T12:00

Today, Dave talks about how marketers can avoid blowing a future with a customer by not giving away too much just to get a quick sale, especially during Black Friday and Cyber Monday when discou...

E187 Who Has The Time? from 2019-11-25T12:00

Today, Dave talks about the many Black Friday and holiday offers that marketers have sent him over the last couple of weeks and the importance of managing your time over the holidays and avoidin...

E186 Pony Blunder from 2019-11-18T12:00

Today, Dave talks about the potential implications of misnaming a product  after Ford’s recent release of the new electric Ford Mustang Mach-E, with a name that implies speed and horsepower...

E185 Holiday Ad Management from 2019-11-11T12:00

Today, Dave gives tips on how to spend wisely on digital advertising during the holiday season.

E184 B2B Social Media from 2019-11-04T12:00

Today, Dave shares insights into which social media platforms are best for reaching a B2B audience.

E183 Expanding Your Business With Franchising from 2019-10-28T11:00

Today, Dave talks about how franchising can be a great way to grow your business.

E182 Building Multi-location Websites from 2019-10-21T11:00

Today, Dave talks about the benefits of creating separate websites for franchises and businesses with multiple locations.

E181 Building Franchisor Websites from 2019-10-14T11:00

Today, Dave talks about the do’s and don’ts of building franchisor websites to make sure your customer audience does not get confused with your franchise opportunity audience.

E180 What's Your Product Shelf Life? from 2019-10-11T11:00

Today, Dave talks about the importance of determining how long your product will be viable and ways to extend its shelf life.

E179 Are You Thinking Big Enough? from 2019-10-10T11:00

Today, Dave talks about stepping out of your comfort zone to focus on projects with bigger potential.

E178 How To Focus Your Marketing Efforts from 2019-10-09T11:00

Today, Dave shares tips on what you need to do to keep your marketing focused on the most important things.

E177 Growing You Prospect List Before Your Product from 2019-10-08T11:00

Today, Dave talks about ways you can build your prospect list before your product launches to improve launch success and avoid pitfalls.

E176 Making Sure There Is A Market from 2019-10-07T11:00

Today, Dave talks about critical components to look for to make sure that you have a viable market for your product.

E175 Being The Face Of Your Company from 2019-10-04T11:00

Today, Dave talks about the pros and cons of being the face of your company.

E174 Taking The Leap from 2019-10-03T11:00

Today, Dave gives insights into what you must build in your prospect to get them to feel certain that your company’s products or services are right for them and to act.

E173 Marketing Needs A Bigger Pond from 2019-10-02T11:00

Today, Dave discusses 5 ways to expand and create a bigger pond to target and reach more prospects.

E172 Getting Before and Afters Right from 2019-10-01T11:00

Today, Dave talks about the different types of before and after photos and the purpose and best practices for utilizing each to capture your audience’s attention.

E171 Upgrading Clients To Recurring Revenue from 2019-09-30T11:00

Today, Dave talks about the power of recurring revenue and how it can transform your business and shares two simple tips that can turn your clients into recurring revenue clients.

E170 Are You Intelligent, Creative and Skilled? from 2019-09-27T11:00

Today, Dave gives insightful tips on the importance of prioritization in self and professional development.

E169 Podcast Revenue Forecast... $0 from 2019-09-26T11:00

Today, Dave talks about how to get real value out of your podcast by having a solid back end sales process.

E168 Show Me The Way - Lessons From Amazon from 2019-09-25T11:00

Today, Dave talks about his lessons learned from launching new products on Amazon.com recently and gives tips on the best ways to navigate through the many complexities to get your products ente...

E167 Marketing That Is On Point from 2019-09-24T11:00

Today, Dave gives valuable advice about how to fine tune your email marketing content to capture and keep your audience’s attention.

E166 Engaging Your Audience At Tradeshows from 2019-09-23T11:00

Today, Dave talks about best practices for tradeshow sponsors and vendors to help them engage their audience and build relationships with prospects and clients, while leaving a positive, lasting...

E165 Making New Plans from 2019-09-20T11:00

Today, Dave talks about the importance of having and updating your company’s business and marketing plans.

E164 A Marketing Motto To Live By from 2019-09-19T11:00

Today, Dave talks about one of the most revered marketing mottos in the world and elaborates on ways you can successfully follow it.

E163 Marketing That Will Make You Proud To Be A Marketer from 2019-09-18T12:00

Today, Dave talks about the importance of giving back with your marketing efforts to help charities in need.

E162 Tricks Are For Kids from 2019-09-18T11:00

Today, Dave talks about fly-by-night marketing tricks and what to focus on instead to build a solid and successful business.

E161 Three Factors That Make Clients Want To Leave from 2019-09-16T14:00

Today, Dave talks about several hot buttons that can make your clients walk out the door and gives helpful tips on what you can do to ensure they stay.

E160 What Is Better Than FREE? from 2019-09-13T14:00

Today, Dave talks about the power of a free offer and puts it to the test by offering a free gift to his audience.

E159 Is Using 3rd Party Data Evil? from 2019-09-12T14:00

Today, Dave explores the crackdown on the use of 3rd party data in digital marketing and the implications to progress that new regulations may impose.

E158 The Next Big Marketing Buzzword… Intent (Part 2) from 2019-09-11T14:00

Today, Dave focuses on Google in Part 2 of his two-part series about intent marketing and how new limitations to Facebook and Google have changed the game and can leave marketers flying blind.

E157 The Next Big Marketing Buzzword... Intent (Part 1) from 2019-09-10T14:00

Today, Dave kicks off a two part series about intent marketing and how new limitations to Facebook and Google have changed the game and can leave marketers flying blind.

E156 Marketing That Gives Marketers A Bad Name from 2019-09-09T14:00

Today, Dave talks about what can happen when marketers roll out and market products that are not ready and fall short of promises and expectations.

E155 Instagram Burnout from 2019-09-06T14:00

Today, Dave shares his perspectives on the recent trend of Instagram photos and influencers switching from high quality, perfectly staged photos to untouched, real life pics and explores and off...

E154 How To Reduce Competition from 2019-09-05T14:00

Today, Dave talks about different ways to reduce competition. From developing products and services that tackle a tough problem and creating a contrarian product or service to finding things wit...

E153 Getting Your Niche Right from 2019-09-04T14:00

Today, Dave defines and discusses the true meaning of the niche in the marketing world as the problems you solve for your target audience – not your target audience, as is commonly thought.

E152 Royalty-Free Doesn't Mean Free Free from 2019-09-03T14:00

Today, Dave explains the many nuances involved with selecting “free” images for use in marketing and navigates us through the various licensing options, alternatives such as hiring a professiona...

E151 Are Industry Specialists Worth the Money? from 2019-09-02T14:00

Today, Dave discusses the pros and cons of hiring an industry specialist and explains the two areas of experience that are critical and necessary for them to possess to ensure a successful partn...

E150 One Critical Piece If You Are Running Ads On Facebook from 2019-08-30T12:00

Today, Dave talks about the importance of having someone monitor your Facebook page if you are running ads and why this so important.

E149 Increasing Email Deliverability from 2019-08-29T14:00

Today, Dave gives us important tips on how to keep your email marketing lists clean to increase your open and click rates and to stay out of the dreaded spam filters.

E148 How To Increase Perceptions Of Quality from 2019-08-28T15:00:30

Today, Dave talks about what business owners can do to increase the perceived value of your products.

E147 Capturing Quality Remote Interviews For Podcasts from 2019-08-27T14:00

Today, Dave gives 5 helpful tips to ensure that your remote podcast interviews sound great.

E146 Do You Need More Publicity? from 2019-08-26T14:00

Today, Dave talks about his new Free Publicity Cheatsheet which is a free resource that offers 10 ways to get more publicity for your business. ...

E145 Should I Use A Countdown Clock? from 2019-08-23T14:32:06

Today, Dave talks about creating a sense of urgency with offers in your sales funnels by adding “limited time” elements to get your audience to act quickly to get the best deals.

E144 To Close Or Not To Close The Post from 2019-08-22T14:00

Today, Dave talks about the implications of closing posts in Facebook Groups when negative comments and discussions are made and offers perspectives into resolution.

E143 What Traffic Should I Test? from 2019-08-21T14:00:09

Today, Dave talks about the importance of identifying and testing the traffic in your sales funnel.

E142 What Should I Test On My Sales Funnel? from 2019-08-20T15:20:44

Today, Dave shares tips on testing to ensure your ClickFunnels sales funnel is generating maximum results. From testing the headlines, offers and AB tests on pricing to the order form and satisf...

E141 Three Simple Tips For Better Audio Recordings from 2019-08-19T18:28:14

Today, Dave gives us 3 simple tips to improve the sound quality of your audio recordings. 

E140 Getting Started In The Podcasting Industry from 2019-08-16T14:00

Today, Dave shares some great nuggets from Gregg Clunis, whose Tiny Leaps, Big Challenges podcast helped revolutionize the industry.

E139 Podcasting Tips from Kate Erickson from 2019-08-15T13:35:40

Today, Dave shares important podcasting tips from writer and podcaster, Kate Erickson while attending the Podcast Movement conference in Orlando, FL. 

E138 I'm A Superfan from 2019-08-14T14:13:16

Today, Dave tells us about his chance meeting with renowned podcaster and author, Pat Flynn and how important podcasting is in building community. 

E137 Getting The Most Out Of A Conference from 2019-08-13T17:05:40

Today, Dave gives us helpful tips about maximizing your time and results at conferences. 

E136 Tossing and Turning from 2019-08-12T20:12:25

Today, Dave updates us on how he faced a recent unexpected business challenge and emerged successful by believing in his team. 

E135 Don't Lock Up from 2019-08-09T13:31:01

Today, Dave outlines positive steps to follow when your business is faced with an unexpected challenge.

E134 This Bot Is For You! from 2019-08-08T14:00

Today, Dave talks about effective use of a website chatbot to engage visitors.

E133 Pumping Up Your Email Subject Lines With Emojis from 2019-08-07T14:09:20

Today, Dave talks about spicing up your email subject lines with emojis.

E132 Can An Unmute Button Make The Difference? from 2019-08-06T14:06:12

Today, Dave discusses video advertising platforms and the new trend of closed captioning with muted sound.

E131 Positioning For The Long Haul from 2019-08-05T14:00

Today, Dave talks about how you can make sure your business is properly positioned.

E130 Filling In The Gaps from 2019-08-02T14:00

Today, Dave talks about how to fill in the gaps in your sales and marketing data. 

E129 Sometimes You Have To Go Old School from 2019-08-01T14:00

Today, Dave talks about what to do if some of the more modern approaches to marketing aren't working.

E128 Put It On Lock Down from 2019-07-31T14:00

Today, Dave talks about considerations for keeping your CRM clean.

E127 Just Blowing Smoke from 2019-07-30T14:00

Today, Dave discusses perceptions of offers. Are they legitimate reasons for parts of your offer or are they just marketing hype.

E126 An Irresistible Offer from 2019-07-29T14:00

Today, Dave dissects an offer he found to be irresistible. He shares the components and the psychology.

E125 Give Me A Break from 2019-07-26T14:00

Today, Dave talks about staying in top mental condition even when the fur is flying.

E124 Can You Keep A Secret? from 2019-07-25T14:00

Today, Dave talks about one of the most powerful attraction techniques in marketing.

E123 Please Repeat That from 2019-07-24T14:00

Today, Dave talks about ways to go about getting repeat business and referrals.

E122 What's the BIG idea from 2019-07-23T14:00

Today, Dave talks about places he goes to for marketing inspiration.

E121 Facebook's New Deal from 2019-07-22T14:00

Today, Dave talks about new ad sizes in Facebook and what that means for marketers.

E120 Look Around from 2019-07-19T14:00

Today, Dave talks about ways to lower or remove risk from your marketing.

E119 Are You Empowering Your Team to Make Decisions? from 2019-07-18T19:24:39

Dave discusses the importance of empowering your team to keep your customers satisfied.

E118 Using Bonuses in Webinars from 2019-07-17T14:00

Today, Dave outlines 3 simple steps to maximize webinar results using bonuses.

E117 How Are We Looking? from 2019-07-16T14:00

Today, Dave shares some things you should check on to make sure your website is looking good on mobile.

E116 How To Tell If A Prospect Is Just Picking Your Brain from 2019-07-15T10:00

Today, Dave talks about how to spot the prospect who is not a serious buyer before they waste a ton of your time. There are always exceptions, but these methods have smoked out a few tire-kicker...

E115 Benefits of Binging from 2019-07-12T14:00

If you ever wanted to learn something quickly, today's podcast is for you. Dave talks about the full immersion method of learning and specific techniques for getting the deepest understanding.

E114 Our Favorite B2B Sales Tool from 2019-07-11T14:00

Today, Dave talks about B2B sales prospecting tools. Which one helped him solve a tough sales challenge? Listen in to find out.

E113 Three Choices For Expanding Local Search from 2019-07-10T14:00

Today, Dave talks about how you can expand the geography of your local business in Google.

E112 All Paths Lead To... You! from 2019-07-09T14:00

Today, Dave talks about the 2 main ways to grow your list and get customers using Social Media.

E111 The Amazon Channel from 2019-07-08T14:00

Today, Dave talks about the impact Amazon is having on online sellers and strategies to consider. This article was referenced in the podcast... https://www.buzzfeednews.com/article/leticiamirand...

E110 Is It Worth It? from 2019-07-05T14:00

Today, Dave talks about taking on the right projects for your business.

E109 It Is Okay To Be Lazy from 2019-07-04T14:00

Today, Dave talks about the impact of summer and the benefits of chillin.

E108 Ship It To Me from 2019-07-03T14:00

Today, Dave talks about the impact Amazon is having on customer expectations 

E107 Goal! from 2019-07-02T14:00

Today, Dave talks about mid-year course corrections.

E106 Clean Up Your Act! from 2019-07-01T14:00

Today, Dave talks about how to get things back under control.

Getting Traction: Your Guarantee from 2019-06-28T14:00

This is the fourth and final episode in our 4 part series where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Busine...

Getting Traction: Your Proven Process from 2019-06-27T14:00

This is the third episode in a 4 part series this week where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Business ...

Getting Traction: Three Uniques from 2019-06-26T14:00

This is the second episode in a 4 part series this week where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Business...

Getting Traction: The List from 2019-06-25T14:00

This is the first episode in a 4 part series where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Business by Gino Wi...

Moe's Customer Care Wins! from 2019-06-24T14:00

Today, Dave discusses his experience at Moe's Southwest Grill in Lake Mary, Florida on Saturday June 22, 2019. You often hear talk of customer service and customer delight well, there is another...

Reaching Hard To Reach Audiences from 2019-06-21T14:00

Today, Dave talks about how to reach the hard to reach audiences. Here is the GOAT Episode mentioned in this podcast... https://www.facebook.com/mikearcelive/videos/2295915647398899

Go It Alone from 2019-06-20T14:00

Today, Dave talks about some realities of husband and wife teams running a business together.

Gone Without A Trace from 2019-06-19T14:00

Today, Dave talks about how to make sure the information about your business stays around for the long haul.

Leaving A Lasting Impression from 2019-06-18T14:00

Today, Dave talks about how to quickly improve a website.

Instant Replay from 2019-06-17T14:00

Today, Dave talks about a simple method to help you get the most out of life.

The 5 Phases Of Creativity from 2019-06-14T14:00

Business owners and marketers are always creating things... new products, ads, copy, video, and solutions. Today, Dave shares his creative process in hopes it will help you to be more creative.

How To Snap Out Of A Funk from 2019-06-13T14:00

It happens to every human, something or someone puts us in a bad mood just when we need to write something or create something. Rather than be tormented, Dave talks about how to break that funk ...

Will They Go Looking For It? from 2019-06-12T14:00

Today, Dave talks about breaking Cardinal Rules and powerful content options.

Can You Handle 30 Seconds Worth? from 2019-06-11T14:00

Today, Dave is talking about some disturbing trends in video watching behavior and how it is impacting ad length.

Facing Facebook Rejection from 2019-06-10T14:00

Today, Dave talks about lessons learned when using video on Facebook ads.

Playing The Facebook Ad Game from 2019-06-07T14:00

Today, Dave talks about what you are likely to experience when running ads on Facebook. Listen to this podcast and you will be prepared.

12 Tips For First Time Video Talent from 2019-06-06T14:00

Today, Dave shares a few tips for the first-time video talent. These are things, you as the video talent, can make your videos better.

Is It Time To Rebrand? from 2019-06-05T14:00

Today, Dave talks about some of the situations, causes and events that can force a rebrand. The end of an era for Apple iTunes.

Domain Strategies from 2019-06-04T14:00

Today, Dave talks about one of the most important pieces of marketing real estate on the web... your company's web address. Whether you call it a domain, a URL or a web address it is very import...

When Postcards Are A Good Bet from 2019-06-03T14:00

Today, Dave talks about Postcard mailings. Postcards are an old school marketing method that still works today. We are covering where you should consider using them. If you want to try it, call ...

Serious Commitment from 2019-05-31T14:00

Dave is talking about the serious long-term commitment required for successful marketing in today's digital environment. Do you have the stomach for it? Listen to find out.. 

Right After This Message From Our Sponsors from 2019-05-30T14:00

Today, Dave talks about some of the frustrations of video streaming ads and what services could do to make their users happy, Hulu, Sling, Amazon Prime video, Netflix here is some feedback for y...

Keep Your Eyes On Your Own Paper from 2019-05-29T14:00

The last in the series of traps blocking the business owner success. This one should keep you on the straight and narrow.

Are You From Tazmania? from 2019-05-28T14:00

Today, Dave continues the series on traps blocking the business owner from success. This one will spin you around.

On A Mission from 2019-05-27T14:00

Today, Dave talks about how Mission BBQ aligned its' brand top to bottom.

Stubborn As A Mule from 2019-05-24T14:00

Today, Dave continues the series on traps blocking the business owner from success. Don't fight me on this one!

I'm Starving from 2019-05-23T14:00

Today, Dave continues the series on traps blocking the business owner from success. You have to find the delicate balance on this one.

See You On The Other Side from 2019-05-22T14:00

Today, Dave continues the series on things holding the business owner back from success. Get past this and you are well on your way.

Not Everything That Glitters Is Gold from 2019-05-21T14:00

Today, Dave talks about one of the things that can endanger the success of the entrepreneur..

Who Do You Love? from 2019-05-20T14:00

Today, Dave talks about a most important lesson in marketing.

Give It TEMI from 2019-05-17T14:00

Today, Dave shares an inside tip from Jim Edwards the creator of Funnel Scripts

How To Create Your Action Plans from 2019-05-16T14:00

Today, Dave talks about how to take your ideas and turn them into action plans.

How To Stay On Track from 2019-05-15T14:00

Today, Dave delivers a couple tips to help you stay on track with sales goals and projects.

No Comparison from 2019-05-14T14:00

Today, Dave talks about how to keep self-defeating thoughts out of the brain.

The Secret To Our Success from 2019-05-13T14:00

Sales & Marketing Technologies celebrates its' 28th year anniversary. Dave shares 3 things that has kept SMT in the game all these years. 

How to Hold Your Sales and Marketing Team Accountable from 2019-05-10T14:00

Today, Dave talks about metrics to track to get results from your team

Winning The Marketing Race from 2019-05-09T14:00

Today, Dave talks about how to play to win in online marketing.

Is Your Website Unsecure? from 2019-05-08T14:00

Today, Dave talks about that pesky message "Website Unsecure" and what to do about it.

In case of Emergency from 2019-05-07T14:00

Today, Dave talks about what a business should have in place in case email communication is cut off with your clients.

How To Be More Productive Without Killing Yourself from 2019-05-06T14:00

Today, Dave talks about some counter-intuitive measures to be more productive.

Is It Time To Burn Your Boats? from 2019-05-03T14:00

Today, Dave talks about when to go all in on change... or perhaps there is another way.

Is It Time To Turn Your Battleship? from 2019-05-02T14:00

In this age of disruption, every business will be faced with decisions that radially affect the future and survival of the business. Today, Dave talks about how to detect if your business is in ...

How To Sell A $997 Service In 1 Visit from 2019-05-01T14:00

Today, Dave talks about what is required to sell high-dollar services in one shot.

Don't Fry Your List from 2019-04-30T14:00

Today, Dave talks about the dangers of participating in affiliate product launches

How To Jumpstart Your Sales Funnel from 2019-04-29T14:00

Today, Dave talks about the key success drivers in your sales funnel and what is required for the critical transition from free to paid offers.

Tapping the School of Hard Knocks from 2019-04-26T14:00

Today, Dave talks about the exploding market in self-education and how you can take advantage of it. Here is a link to the Tony Robbins platfo...

Hitting Your Goals from 2019-04-25T14:00

Today, Dave talks about systems and software to help you hit your goals.

Simple and Effective Lead Management from 2019-04-24T14:00

Today, Dave talks about how to set up your intake systems so you have great follow up and nothing falls through the cracks.

Quality Sales Training from 2019-04-23T14:00

Today, Dave shares his Top 10 sales trainers. You have to find the right sales trainer for your business. Here is Dave's list of top trainers.... Zig Ziglar, Brian Tracy, Tom Hopkins, Jeffery Gi...

You Gotta Be You In Selling from 2019-04-22T14:00

Today, Dave talks about where you have to draw the line when selling.

Was I Sold A Bill Of Goods from 2019-04-19T14:00

Today, Dave talks about his experience putting in a new network and what can be done better.

How to Get Great Website Copy Without All The Headaches from 2019-04-18T15:17:39

Today, Dave talks about a cool tool for writing copy called Funnel Scripts. To learn more ...

A Simple Way To Engage With Your Website Visitors from 2019-04-17T14:00

Today, Dave talks how to get website visitors involved with your company.

Outrageous Promotions from 2019-04-16T14:00

Today, Dave talks about one outrageous promotion that captured his attention.

Being The Happy Tax Payer from 2019-04-15T14:00

Today, Dave talks about maintaining a positive attitude even while writing your check to the IRS.

Becoming An Authority from 2019-04-12T14:00

Today, Dave gives a step-by-step method to start you down the path of becoming an authority. 

Proper Website Expectations from 2019-04-11T14:00

Today Dave discusses the reality of marketing in today's competitive environment and what it takes to be successful.

Integrating Point Of Sale With Your Website from 2019-04-10T14:00

Getting ramped up in the retail selling game? Here is one way to get everything up and running quickly and easily. Products mentioned in this podcast. Shopify... Listen

How to Turn Your Problems Into Products from 2019-04-09T14:00

As a follow up to yesterday's podcast, Dave talks about how to turn your customer's problems into products that will interest them.

Problems Are Opportunities from 2019-04-08T14:00

Marketers always need to be looking for opportunities. Today, Dave talks about the mindset needed to spot opportunity.

Choosing Your Brand Name from 2019-04-05T14:00

Today, Dave talks about important considerations when choosing a brand name. Also, covered in this episode, the pros and cons of brand extensions. Examples mentioned Bridgestone, Nike and Tiger ...

What To Do If Your Leads Aren't Buying from 2019-04-04T17:14:12

Today, Dave talks about some of the steps you can take to get your sales funnel producing sales.

How to Get More Clients Without Having to Sell from 2019-04-04T03:17:32

Lots of people don't like to sell. Today, Dave talks about how to use website marketing technologies to reduce or eliminate your need to be involved with the sales process. Mentioned in this pod...

Communication Breakdown from 2019-04-03T02:40:47

Today, Dave talks about generational communication preferences 

Getting Your Marketing Back On Track from 2019-04-01T19:45:47

Today, Dave talks about how to make sure you are focusing on the right things to move your business forward..

Local Services Marketing - Getting Reviews, Testimonials and Referrals from 2019-03-29T11:00

Local Services Marketing 5 of 5. Dave shares ways to get more Reviews, Testimonials and Referrals. Services mentioned in the podcast...  https://revukangaroo.com and https://sotellus.com

Local Services Marketing - Promoting Your Website from 2019-03-28T11:00

Local Services Marketing 4 of 5. Dave shares ways and places to promote your local services website.

Local Services Marketing - Ingredients for a Successful Website from 2019-03-27T11:00

Local Services Marketing 3 of 5. Dave shares some ideas on what to include in a successful services marketing website.

Local Services Marketing - Getting the Website Right from the Customer's Point of View from 2019-03-26T11:00

Local Services Marketing 2 of 5. Dave shares how to ensure the website visitor gets what they need

Local Services Marketing - Getting Started from 2019-03-25T14:00

Local Services Marketing 1 of 5. Dave covers considerations when marketing a local services business.

Redesigning Your Website from 2019-03-22T14:00

Today, Dave answers the question... When should you redesign your website.

Selling High Ticket Items from 2019-03-21T14:00

Today, Dave talks about how to sell high ticket items online. 

How To Kill Off Your Referral Partners from 2019-03-20T16:33:01

Today, Dave shares his experience with retaining referral partners. What works and what doesn't. 

Value Ladders from 2019-03-19T14:00

Today, Dave covers the importance of understanding and mapping out the value ladder for your business. 

Marketing Perfection from 2019-03-18T14:00

Today, Dave covers the pros and cons of marketing perfection. When you should shoot for it and when you should not.

Marketing Lessons from the Tesla Y Launch from 2019-03-15T15:40:03

Today Dave talks about some of the missing parts of the Model Y launch. What can be done in the future to align perceptions with reality.

Niching Down from 2019-03-13T14:00

Today, Dave talks about the Pro and Con of focusing on niches in your business. 

Marketing Disruption from 2019-03-12T14:00

Today, Dave talks about what to do when your industry is disrupted. Want to stay up on the latest disruptions in they marketing industry? Subscribe to the SMT Tips and Trends Newsletter. It is f...

Facebook Re-Writes The Rules from 2019-03-11T14:00

Today, Dave discusses past lessons learned when Facebook changes course.

Hiding A Dagger Behind A Smile from 2019-03-08T15:00

A word of warning about becoming too dependent on a competitor's e-commerce platform.

Aligning Your Company With Your Brand Promise from 2019-03-07T15:00

Today, Dave talks about the importance of living your brand promise.

The Goal of Marketing from 2019-03-06T15:00

Dave discusses the goal of marketing. Some may disagree.

Meeting with Your Dream Client from 2019-03-05T15:00

Dave shares the rest of the advice given to him by Chet Holmes for when you actually meet face to face with your dream client. This is part 2. Best to listen to Episode 21 first for part 1. ...

Connecting With Your Dream Client from 2019-03-04T15:00

Dave shares advice given to him by sales legend Chet Holmes.

Finding Your Why? from 2019-03-01T15:00

Today, Dave talks about why it is important to have a Why in your business (and what to do if you don't).  Some of the people mentioned in this podcast...

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Finding Marketing Help For Your Business from 2019-03-01T04:41:37

Dave covers some of the best places to find marketing help for your business. No matter whether you are just starting out or have an established business, there are always places you can go to g...

Creating An Irresistible Offer from 2019-02-27T15:00

In this episode we'll cover the research and steps to create an Irresistible offer. Questions? Contact SMT at 407-682-2222

Building Your List from 2019-02-27T02:54:31

In today's episode Dave discusses how to build your list, the process and how to best manage your lists. 

The CRM tools mentioned in the podcast are: Listen

How I Got Crushed in Affiliate Marketing from 2019-02-25T13:00

Dave share a painful experience with affiliate marketing and the lessons learned. The lessons don't just apply to affiliate marketing. They apply to all types of marketing offers. Got questions ...

Who Has The Crystal Ball? from 2019-02-22T06:10:49

Today, Dave examines a common perception held by marketing service buyers.

Marketing Diversification from 2019-02-21T17:00

Today, Dave talks about one of the biggest threats to your business and what to do about it.

Building a Rock Solid Business on Systems from 2019-02-20T16:16:41

If you want to scale your business, you need systems. Here are two fine systems that can take you from zero to $100M.

What Marketing Should We Do First? from 2019-02-19T17:00

Today, Dave answers the question what marketing should come first. If you have specific questions on this episode, please visit www.smtusa.com and submit them using the contact form.

Guidelines For Setting a Marketing Budget from 2019-02-18T17:00

Dave offers some general guidelines for setting your marketing budget. If you have specific questions, please visit www.smtusa.com and submit them using the contact form.

What Is Your Customer Worth? from 2019-02-14T20:48:29

Dave discusses one of the most important concepts in marketing... the Life Time Value of the customer.

Visualizing Your Customer With Avatars from 2019-02-13T15:00

Want greater clarity on the customers you should be targeting? Use avatars. Today, we discuss this great, but under utilized marketing tool. Here is the link to DigitalMarketer's Customer Avatar...

What Audience Do You Serve? from 2019-02-12T15:00

Several key questions you want to consider when crafting new products and offers. 

How to Tame Your Mind from 2019-02-12T03:20:16

Dave shares a lesser known software that is very helpful when collecting your thoughts.

Websites: Do The Pieces Fit? from 2019-02-08T03:36:12

Today, Dave talks about one of the most important aspects of a website... Focus. What fits and what doesn't.

The Little Extra from 2019-02-07T04:51:25

Find out how to use lagniappe "the little extra" in your business.

One Secret from the Rich and Famous from 2019-02-06T05:19:52

Ever wonder how some people catch the big breaks? How they get picked to be on television? Listen in and not only will you be in the know, you'll be able to do it too.

How A Goat Can Help Your Sales from 2019-02-05T04:31:20

Find out how to keep your energy and attitude high while selling.

Meet Dave Larson from 2019-02-03T03:18:43

Come get to know your host Dave Larson. Dave shares his background. Serial Entrepreneur from auto detailing business at 17 to CEO of Sales & Marketing Technologies. 

Welcome to the SMT Marketing Podcast from 2019-02-03T03:16:58

Check out the new SMT Marketing Podcast. Let's talk marketing and selling. Need some help or advice? Bring it to Dave and let's see if we can find something that will work.