Ep 88: How Fortune 500 Brands Can Enter the Metaverse | Diego Borgo (Metaverse Strategist - Adidas, Gucci, Salesforce, L'Oreal) - a podcast by Ling Yah

Diego Borgo is a metaverse & Web3 strategic advisor to Fortune 500 brands like Adidas, Salesforce, Unilever, Boson Protocol and more. 

Having featured a number of NFT founders & artists, this STIMY episode showcases how brands have and can enter the metaverse with Diego, who’s been in many Fortune 500 boardrooms & has his finger on the latest alpha: who’s done well, who hasn’t, how important “sustainability” is and ways to ensure that both employees and existing customers are onboard when a brand is launching a new metaverse initiative.

If you’ve ever wondered what a company/brand should look out for when taking the leap into the Web 3.0 space, then this is the episode for you.

Highlights:

• 3:11 How Diego entered the Web3 space
• 8:21 Why Diego took the leap
• 18:50 Brands driven by FOMO
• 24:31 What other brands can learn from Nike
• 29:26 Incorporating DAOs & shared ownership into brand strategies
• 34:48 Creating products with large communities
• 37:23 Mitigating risks
• 41:16 Bringing existing clients from Web2 to Web3
• 43:31 G-Star RAW Denim - why it’s an interesting use case
• 48:10 How important is climate change?
• 49:30 How brands can mitigate against environmental harm arising from use of blockchain
• 53:33 What happens when your own employees riot and go against your metaverse initiative?
• 56:37 The secret to the success behind Adidas’ Into the Metaverse, which generated USD 22 million within hours!
• 1:01:03 Diego’s favourite NFT project
• 1:02:59 What is big tech doing?
• 1:07:39 What Diego would love to see done, but hasn’t happened yet

📍Show notes: www.sothisismywhy.com/89

🙊 Like STIMY? Buy us a ☕️?: https://beacons.ai/sothisismywhy 

💌  Get the latest STIMY alpha/exclusive updates: https://sothisismywhy.ck.page/ebf231f605

Further episodes of So This Is My Why

Further podcasts by Ling Yah

Website of Ling Yah