Ep 89: So You Want to Enter the Metaverse? | Tibor Mérey (Managing Director&Partner, Global Co-Lead Metaverse, BCG) - a podcast by Ling Yah
from 2023-12-13T20:10:48.749158
Tibor Mérey is a Managing Director and Partner at Boston Consulting Group (BCG), global co-lead on the metaverse, and a core member of Boston Consulting Group's Technology, Media & Telecommunications (TMT); and Marketing, Sales & Pricing (MSP) practices. He leads the TMT practice in Austria, where he focuses on digital transformation and technology-enabled growth strategies. Prior to joining BCG, Tibor co-founded a freestyle fashion startup in Switzerland.
In this STIMY episode, we dive into all things metaverse/web3:
- 3:32 Co-founding a Swiss freestyle label with CHF 100
- 4:11 Milestone achievements
- 5:28 Working at BCG
- 6:37 How Tibor first got into web3
- 7:46 How BCG internally prepared to offer web3 consulting services to clients
- 9:44 Key components of a “metaverse”
- 13:03 How do you create a metaverse strategy?
- 14:26 Should all companies have a metaverse strategy?
- 15:43 Mitigating risks when companies enter the web3 space
- 17:32 How companies can get buy-in from existing customers & employees
- 19:58 How did Nike do?
- 22:20 What is “cultural relevance”?
- 24:05 Companies that haven’t done a good job?
- 25:30 Can companies regain the trust of customers?
- 27:05 Defining “authenticity”
- 29:23 How should you measure web3 success?
- 31:08 How can companies share ownership with their customers?
- 33:58 Interesting DAO use cases
- 35:24 Future trends
- 36:59 How BCG has incorporate web3/metaverse strategies into their own operations
- 38:06 Advice for people entering the web3 space for the first time
- 39:54 Lowest risk ways for companies to dabble in web3/metaverse
if you’re a brand interested in developing a web3 space, or just want to know what a consultant thinks about companies who are entering the metaverse, then this is the episode for you.
📍Show notes: www.sothisismywhy.com/89
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