PHOTO 296: The secrets to a successful portrait photography business with guest Bernie Griffiths - a podcast by Gina Milicia and Valerie Khoo

If you want to build a successful photography career then your business decisions are just as important as your technical ones. We chat to portrait photographer Bernie Griffiths on: lessons learned from shooting on a cruise ship and working in a lab; getting over the fear of selling; the biggest mistake photographers make when promoting themselves; how to soft sell; and the strategies he recommends for photographers moving back to work after COVID restrictions ease. We also cover Bernie’s advice on Facebook ads, marketing, finding new clients, pricing and more.

Gina and Valerie hope you enjoy the podcast. Sign up to the newsletter for great tips and free Lightroom presets. Join the dynamic Gold Membership in our Community which delivers monthly tutorials, live mastermind and lots of behind the scenes videos into the creative process. Find out more at ginamilicia.com.

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