Podcasts by Social Media for Small Business
Social media tips, news, interviews and how-tos for small business. Your hosts are HerBusiness Community Director, Suzi Dafnis and Cat Matson of catmatson.com.
Further podcasts by Suzi Dafnis | Cat Matson
Podcast on the topic Wirtschaft
All episodes
Tips for running several social media platforms at once with Chantelle Bell from 2017-01-09T22:00
Chantelle Bell has been a naturopath for 9 years, has been running her own clinic for 7, and has recently launched a new business for her line of herbal teas.
In this episode of Socia...
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3 Social Media Trends to Watch for in 2017 from 2016-12-26T22:00
In this week’s year-end episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Mireille Ryan, the CEO of the Social Media Marketing Institute and f...
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Anita McLachlan’s tips for building a thriving Facebook community from 2016-12-12T22:00
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The Importance of Telling Your Brand Story from 2016-11-28T22:00
Content is more powerful than advertising, and having a solid, cohesive brand story across all your content can mean the difference between a customer being compelled to read on or just clicking...
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Takeaways from Jeff Walker's LaunchCon conference from 2016-11-14T22:00
Jeff Walker is author of “Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of your Dreams.”
In this episode of...
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Social Media and the Face Behind the Brand from 2016-10-31T22:00
Digital is more than just a marketing channel. In this week’s episode of the Social Media for Small Business podcast, Suzi Dafnis and Car Matson talk with Holly Tattersall – the founder and CEO ...
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How a Podcast Can Drive Sales and Business from 2016-10-17T22:00
Tim Reid is the host of Australia and New Zealand’s #1 business and marketing podcast, the Small Business Big Marketing show. In this episode of Social Media for Small Business, Suzi Dafnis and ...
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How to generate leads with LinkedIn from 2016-10-03T22:00
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Storyboard: A Visual Storytelling App for Small Business from 2016-09-19T23:00
Storyboard is a new social media app that matches your photos and videos to the places you visit -- creating a more engaging story than you could get from Facebook, Snapchat, or blogging alone. ...
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A Quick Guide to Video Marketing for Small Business from 2016-09-05T23:00
Videos are becoming an increasingly important tool for small businesses. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson interview social media strategist and coac...
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YouTube Advertising for Small Business from 2016-08-22T23:00
Melinda Samson of Click Winning Content (www.clickwinningcontent.com.au) is our guest. She speaks to Suzi and Cat about why small businesses should consider advertising on YouTube, how YouTube a...
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Facebook Advertising Tips for Small Business from 2016-07-18T23:00
Loren Bartley of Impactiv8.com.au joins Cat and Suzi as they talk about the power of Facebook advertising for small business. We look at why small businesses should consider using Facebook adver...
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Snapchat - An Introduction for Small Business from 2016-07-04T23:00
You've no doubt heard the buzz about Snapchat. But, before you launch into yet another social media platform, we introduce you to Snapchat, who's using it, what it's good for an how it may work ...
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Building a Professional Reputation using Social Media PLUS Social Media Marketing World 2016 from 2016-06-20T23:00
Social media is an easy and effective way to build a reputation. In this episode Suzi Dafnis and Cat Matson speak with Mel Kettle of Mel Kettle consulting about how Twitter brought her 95% of he...
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How to grow a huge following on Instagram from 2016-06-05T23:00
Nathan Chan, owner of Foundr magazine, has built a following of almost 1million instagram followers using a simple strategy of matching his messaging to his market and posting inspiring quotes t...
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How Bee One Third Uses Instagram to Educate and Foster Engagement from 2016-05-08T23:00
Jack Stone is the co-founder of Bee One Third (named for the fact that one-third of the world’s food is pollenated by bees), a Brisbane-based business that works to educate locals about the role...
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How to Use Your Blog to Connect with Your Community from 2016-04-24T23:00
We speak with Jaclyn Carlson of Blog Society about how to use your blog to connect with your community. How long does it take to build sufficient critical mass (or a community big enough) that m...
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Social Media and Marketing Trends from South By South West Interactive from 2016-04-10T23:00
The South by South West Interactive Festival hosted President Barack Obama, authors Brene Brown and Gretchen Rubin, the fouders of Under Armour, Wikipedia and the brains behind the super-popular...
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Engaging content, being human and solving problems with social media from 2016-03-27T22:00
Queensland Police Media administer an extremely popular Facebook page to provide important public safety and public interest information in a timely and efficient manner. Cat Matson interviews s...
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The Facebook features small businesses need to know in 2016 from 2016-02-14T22:00
Ben Bradshaw, CEO of SponsoredLinX is our guest. We talk about the Facebook features small businesses need to know in 2016. There's some great new ones you will want to know about. Plus, the imp...
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How to discover, compare and understand your brand's social rank from 2016-01-31T22:00
Georgie Summerhayes of Brandata is our guest. We talk about how Brandata helps you discover, compare and understand your brand's social rank and how authenticity, personality and micromarketing ...
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Help customers find, share and store recommendations for your business from 2016-01-03T22:00
Marc Cowper, Founder at Recomazing is our guest. We talk about how small businesses can use Recomazing to drive word of mouth marketing and how to get started getting recommendations for your bu...
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How to Influence on Instagram from 2015-12-20T22:00
Tara Kingi, Director at The Exposure Co is our guest. We talk about Influencer Marketing and how small businesses can make the most of Instragram. Includes great tips and tools for maximising yo...
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How buyer personas influence our choice of social media platforms from 2015-11-22T22:00
What is the value of investing the time and resources required in getting to know our personas so well? How can understanding our customer buyer personas allow us to make better choices a...
Secrets to Attention-Grabbing Social Media Posts from 2015-11-01T22:00
We talk with Belinda Weaver of Copywrite Matters about the secrets to attention-grabbing social media posts and we ask her about video streaming with Periscope. We look at social media copy dos ...
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Inbound Marketing Tips for Social Media from 2015-10-18T22:00
Ryan Bonnici of Hubspot is our guest. We talk about what inbound marketing is and why is it so much more effective than traditional, interuptive marketing? Plus we look at how to talk very speci...
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No Content Without Conversion from 2015-10-11T22:00
Michelle Falzon of We Are Content speaks to us about we shouldn’t post anything on social media without a clear conversion strategy and why it's important to begin with the end in mind. Plus we ...
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Strategic Social Media and Social Trends from 2015-09-27T23:00
Laurel Papworth, Silkcharm, is a social media veteran, teaching thousands people each year how to harness the power of social media. In this episode she tells us how she connects with over 6mill...
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Twitter for Business from 2015-09-13T23:00
Twitter still seems to be one of the most awkward social media platform for SMEs to use ... but it's such a rich and valuable platform when used well. Today we talk with Emily Huo, who currently...
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Effective ways to use Hashtags from 2015-08-30T23:00
Phoebe Vertigan, Campaign Manager at Thirst Creative, a full-service marketing, design and digital age...
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Protips for Podcasters from 2015-08-16T23:00
We talk with Suzy Yates of The Podcast Agency about the the value of powerful podcasts produced in a p...
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Social Media for Not for Profits and Social Enterprises from 2015-08-02T23:00
David Parncutt of Engage Education Foundation speaks with us about how social media is at the heart of...
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Social Media and the Changing Face of News from 2015-07-19T23:00
David Earley is a 'traditional news' veteran and currently audience editor at The Guardian Australia. ...
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Adding Value to Online Communities from 2015-07-05T23:00
Daniel Clark is a master of business-to-business marketing and community building via social media. Hi...
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Why Social Media Authenticity Matters from 2015-06-21T23:00
Nick Bowditch is the only person in Asia Pacific to have worked at both Facebook and Twitter and the o...
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What story is your social media telling? from 2015-06-07T23:00
Rachel McLean, Director of McLean Social Media is our guest. We talk about the importance of quality c...
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Why Google wants your website to be mobile-friendly from 2015-05-24T23:00
When Google recently updated its algorithm it decided it will favour mobile-friendly sites in search r...
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LinkedIn - The growing giant of social media from 2015-05-10T23:00
If you feel like LinkedIn is the 'sleeping dog' in the social media landscape, then think again. Sue E...
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Facebook - The new 'state of play' for small business. from 2015-04-26T23:00
Facebook was a fantastic tool for small business marketing. Now, it feels really tough. What is the 'r...
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South by Southwest Interactive 2015 - Big Ideas and Trends from 2015-04-05T23:00
Attended by thousands of tech enthusiasts and early adopters, South by Southwest Interactive is a hoth...
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Meerkat is here. Stream video live, now. from 2015-03-22T21:00
Meerkat allows you to stream live video from your phone to all of your Twitter followers. Streams have...
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Winning on Facebook in an age of next-to-no organic reach from 2015-02-10T21:00
Andrew Kolb of Kinfolk Communications is our guest as we talk about organic reach on Facebook plummeti...
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The Power of Podcasting from 2015-01-27T21:00
Today you’re listening to this podcast, but should you be starting your very own? Trevor Young of the ...
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Connecting conversations, people, data and decision-making from 2015-01-25T21:00
Emma Lo Russo is the CEO of Digivizer, Australia’s leading people-centric social technology company . ...
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How to be a Star on LinkedIn from 2014-12-28T21:00
Andrew Ford of Social Star joins us to speak about how to be a star on LinkedIn. He explains the key s...
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PR in Your Social Media Mix from 2014-11-30T21:00
If everyone can tweet and communicate directly to their market, what is the role of PR in the small bu...
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Why Social Media should be the last pillar in your marketing strategy from 2014-11-16T21:00
Should you jump into social media as a new business and use it to help market and grow your business? ...
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The Art of Social Selling from 2014-11-02T21:00
Shannon Belew, author of The Art of Social Selling is our guest. Social networks are changing the way ...
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Social Media Design for Small Business from 2014-10-19T21:00
Janine Warner, author of Social Media Design for Dummies joins us. We look at the keys to creating a p...
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A World Gone Social - How Companies Must Adapt to Survive from 2014-10-05T21:00
Mark Babbitt, author of A World Gone Social - How Companies Must Adapt to Survive explains why social ...
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Meet Canva, a free tool that simplifies your design process from 2014-09-21T22:00
Guy Kawasaki, author of numerous bestselling books joins us to talk about Canva, the powerful free des...
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YouTube Marketing Power from 2014-09-07T22:00
We know that YouTube is the second largest search engine (after Google) and we know that video is an e...
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Niche Marketing with Social Media from 2014-08-24T22:00
Ken Burgin of Profitable Hospitality shares how to go deep within your niche and market to a very targ...
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An Insider's Guide to Getting the Most out of Facebook from 2014-08-10T23:00
Nick Bowditch, former head or Small Business at Facebook Australia tells us why he believes that Faceb...
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How to Recover From a Social Media Disaster from 2014-06-01T22:00
When beloved clothing brand, Black Milk, thought they’d post a fun, tongue-in-cheek photo in honour of...
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Social Media in Tough Environments from 2014-05-18T22:00
There are many business types that social media is 'obviously' perfectly suited for. But what about in...
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Visual Social Marketing for Dummies from 2014-05-04T22:00
Krista Neher, author of Visual Social Marketing speaks about why visual social media has emerged as a ...
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Social Media, Social Observations and Identity from 2014-04-20T22:00
Dr Anita Heiss is the author of new book, Tiddas and was named in the Top 20 Women Shaking Things Up o...
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Social Media Myths Busted from 2014-04-06T22:00
Dionne Kasian-Lew is the author of new book, The Social Executive and the guest on this episode of Soc...
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Buying Personas from 2014-03-23T21:00
Brylee Clelland of Traffika speaks to us about how to build the audience personas of the customers you...
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Yelp Marketing Strategies for Small Business from 2014-03-10T15:00:16
Yelp Australia's Brisbane community manager explains how to use Yelp to help people find your business. Learn how your free listing can drive interest and traffic and customer love to your business...
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How to Activate a Community through Social Media, for Social Good. from 2014-02-24T15:00:38
Baked Relief is a movement started by Danielle Crismani after severe flooding devastated parts of Queensland, Australia. Using Twitter and Facebook she enabled home cooks and bakers to feed more th...
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The Elements of a Good Content Marketing Strategy from 2014-02-10T15:00:56
Jean-Vida Douglas of Filtered Media speaks to us about the elements of a good content marketing strategy. We look at Content Marketing - that is, the creation and sharing of media and publishing co...
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Microdomination - How to leverage social media and become a micro-maven! from 2014-01-27T15:00:36
Our guest today is Trevor Young, author of microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand us about thee emergence of ...
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How to be Highly Recommended through Social Media from 2013-12-30T15:00:24
Paul Rand, author of Highly Recommended - Harnessing the Power of World of Mouth and Social Media to Build YourBusiness and Your Brand is our guest. Learn what it takes to be the most recommended b...
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Listening to What Matters on Social Media from 2013-12-16T15:00:26
Jess Whittaker, Head of Digital at iSentia explains what we should be listening for on social media and what actions to take on what is being said about out business, our competitors and our indust...
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Easy Video Marketing on Social Media from 2013-12-02T21:00:29
Alexandra Kinloch, creator of Cinch Video speaks about the elements of a good video and how Cinch makes filming, editing and sharing video easy. Plus tips on how to use video as part of your soical...
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Building a large, highly engaged community on Facebook from 2013-11-18T16:00:18
Sam Shazzam of GoodFunnySmart.com tells us how to keep your Facebook community energised, what analytics metrics matter and how she monetises her facebook page.
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Social Media Stategy that Buzzes from 2013-11-03T21:00:35
James Fitzgerald of Social Media Knowledge outlines when we should combine free and paid social media services- even when on a tight budget, and what to do if you're not getting the results you like.
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Getting REAL value from Facebook from 2013-10-20T21:00:10
Steve Hibberd of Tiger Piston explains how to get value - real value - from your Facebook activity. We look at when to pitch, when and what to measure when making offers for customers to buy.
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LinkedIn Pages for Small Business from 2013-10-06T21:00:50
What should your small business be doing on LinkedIn? Selina Power of Blue Wire Media explains how to use LinkedIn to build your business and how your business can benefit from a LinkedIn page.
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Understanding Consumer Behaviour from 2013-09-23T15:00:56
Shona Mackin of Socialface explains why having a good understanding of the behaviour of your customers is critical to your success with social media.
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From Little Things Big Things Grow from 2013-07-19T00:36:32
Problogger Darren Rowse is our guest on this 50th episode of Social Media for Small Business. We discuss the little actions you can take that will make a big difference to your social media results.
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2013 Social Media Trends in Australia from 2013-06-17T15:00:55
The 2013 Yellow Social Media Report from Sensis covers the full spectrum of the social media environment in Australia and reveals new patterns of usage and behaviour, particularly the impact of mob...
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Content Marketing for Small Business from 2013-06-03T15:00:26
Whether it's a tweet, an article a Q&A on yoru website, small businesses are creating more content than ever. Cas McCullough of Content Marketing Cardiology explains the best types of contents smal...
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Google+ for Small Business from 2013-05-20T15:00:44
There are many reasons why it's important for small businesses to have a presence on Google Plus. Edmund Pelgen of Traffika explains why Google+ is much much more than a social network.
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Social Callout from 2013-03-25T15:00:54
There has been a new trend of businesses working with bloggers. Are bloggers the new media? Katrina Allen of Social Callout talks about this new trend.
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Instragram for Business from 2013-03-11T15:00:22
Jen Bishop of popular blog, Interiors Addict, tell us how to get tangible results using photosharing app Instagram. She also explains how she go over 6000 photos posted to her Instagram competition...
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Pinterest Power - Pinterest for Your Business from 2013-02-25T15:00:55
Karen Lacey, co-author of Pinterest Power, explains how to market your business, sell your product and build your brand on the world's hottest social media network.
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Linkedin for Small Business from 2013-02-11T15:00:30
Jo Saunders of Wildfire Social Marketing explains how to set up your LInkedIn profile to maximise its effectiveness and to ensure you're found in searches.
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Marketing on a Shoestring Budget with Social Media from 2013-01-28T15:00:25
Cameron Parker of successful online site explains how they've grown to over 400,000+ Facebook followers, 40 user groups and built a multi-million dollar online business with a zero dollar budget.
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New Years Social Media Resolutions from 2012-12-10T16:00:46
Louise of Foxy and Fabulous is a social media mentor for small-business owners. In this episode she suggests New Year Resolutions for small businesses that want to get more out of their social media.
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Social Media in 2 Hours a Week from 2012-11-26T15:00:39
Kirsten Trethowan of Chit Chat Media highlights where to focus to get the best results from your social media in the least amount of time. You can manage YOUR social media in just two hours a week....
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A Strategic Approach to Social Media from 2012-11-12T15:00:34
Troy Dean of Tonto Digital tells us the first thing you must do before wasting time on social media, the role that engagement should play in your social media and how he manages his social media in...
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Building a Business Out of a Blog from 2012-10-29T15:00:52
Can you make an entire business out of blogging? Nikki Parkinson of stylingyou.com.au started her blog to support her styling business. Today, the blog has become popular and profitable enough to B...
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How to Use Twitter to Build Networks from 2012-10-15T15:00:27
Twitter has been said to be great for finding current affairs and real time information. But, can 140 character messages lead to lasting relationships. Guest: Alycia Edgar, Roaly Group.
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When Not to Use Social Media from 2012-10-01T15:00:27
Social media has it's place however, a lot of time and money can get wasted on social media with no return on investment. Should your business use social media? Four reasons not to use social media...
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Using Social Media to Build Credibility from 2012-09-17T15:00:15
Catriona Pollard of CP Communications explains how to use social media to build your authority and credibility using social media tools and platforms. Plus news and cool social media tools.
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Social Media Networking Strategies from 2012-09-03T15:00:55
Liz Lynch, author of Smart Networking explains how to leverage social media for networking and how to maximise your networking results and minimise effort. Plus news and cool social media tools.
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Future Trends for Social Media and what it means for Small Business from 2012-08-20T15:00:11
Andrew La Porte of La Porte Creative tells us the top three social media trends and their impact on small business. Plus we look at the difference between trends and fads.
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QR Codes for Small Business from 2012-08-06T15:00:38
QR codes: What are they good for, and how do you use them to encourage engagement with clients and prospects. Great tips from Aliza Sherman, YourDigitalDiva.com. Plus great new apps and social medi...
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Drive Bottom Line Results with Social Media from 2012-07-23T15:00:27
In the social media space we hear a lot about the benefits of social media but can it really impact the bottom line? Kate Vandervoot of Socialmediology explains what can (and should) be measured an...
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Gamification and Small Business from 2012-07-09T15:00:19
How to take what works in games to achieve business objectives such as engagement, loyalty and productivity at work. Why adding a badge and rewards alone to a program, doesn’t work. Dr Jason Fox, ...
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How to Build an Engaged Facebook Community from 2012-06-25T15:00:44
How to build an engaged social media community on Facebook. Sam Zivot of athletic-wear brand Lorna Jane explains how they went from 0-350,000 fans on Facebook in 18 months and how they keep their f...
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Crowd Funding and Social Media from 2012-06-11T15:00:59
Crowd funding platforms allow those with creative, commercial, charitable, and community projects to use their networks (and the greater internet audience) to raise funds for a range of initiatives...
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Social TV&Live Social Media from 2012-06-04T15:00:29
The way we watch television has changed. TV shows are creating ways for us to engage with their content and with each other as we watch. ABC TV's Q&A program is a great example of a show doing it w...
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Branding Across Social Platforms from 2012-05-28T15:00:37
Every time you publish a tweet, a blog post, a link on your Facebook business page you're saying something about your brand. Are you taking the same steps to enhance your brand online as you do off...
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Social Media and eCommerce from 2012-05-21T15:00:46
What role should social media play in eCommerce and and how is social media changing the face of eCommerce? Are social networks a driving focus in the way we shop online?
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The Magic of Twitter for Business from 2012-05-14T15:00:16
Have you failed to see the magic of Twitter for your business? Guest Leonie Smith of Digital Breezes explains which businesses benefit most from Twitter and why Twitter presents the opportunity for...
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Social Media Optimisation from 2012-05-07T15:00:27
Is Social Media Optimisation limited to boosting our marketing and brand building? The three things are smart businesses focused on for optimisation results. Guest: Jeff Bullas, Blogger, social med...
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The Importance of Social Media Policy from 2012-04-23T15:00:17
Are we potentially exposing our businesses to brand damage by not having policies in place? When is it important to develop a social media policy? Guest: Peta Ellis, City Publicity.
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Instagram - Share your business story in pictures from 2012-04-09T15:00:06
As image sharing apps and platforms explode into the social media space, how can Small Businesses harness the power of good-old-fashioned photo sharing? In this episode we look at Instagram and ho...
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Integrating Website and Social Media from 2012-03-26T15:00:09
Integrate social media with your website. It's one thing to have your twitter or facebook feed scrolling through on your website ... but how do you *really* integrate your website with your social ...
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The Power of a Strong Content Strategy from 2012-03-12T15:00:44
Web Content Strategy. Stop wondering 'What shall I tweet about today?' and develop a strategy that builds brand consistency, potency of message and more importantly, strategic results. Guest: Sally...
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Branding and Marketing Trends: Get More Strategic and Thoughtful from 2012-03-12T15:00:13
How do you use social media and integrative media in your marketing? In this special episode recorded live at SXSW Interactive in Austin, Texas, we look at branding and marketing trends, location-b...
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Pinterest for Business from 2012-02-27T15:00:43
Pinterest - It's the social network EVERYONE is talking about. Christina Butcher of Hair Romance tells us how she Pinterest to drive website traffic and to promote her business.
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Google Plus for Business from 2012-02-13T15:00:37
Google Plus is the newest social network and with millions of users signing up each week, it's a tool that no small business should ignore. Chris Pahor of Traffika explains what you're missing out ...
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Copywriting for Social Media from 2012-01-30T15:00:30
Effective copywriting is essential to any marketing activity. But when your message is contained to 140 characters it becomes even trickier and even more vital.In this episode we look at the nuance...
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Storytelling with Social Media from 2012-01-16T15:00:13
According to today's guest, Valerie Khoo of the Sydney Writers' Centre, storytelling can inspire, sell and motivate people into action. What are the key stories that YOU tell that will help your b...
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Podcasting for Small Business from 2012-01-02T15:00:56
Podcasting is an often over-looked social media platform, yet can offer great results for small business owners in their marketing mix. Today we look at why podcasting is such an effective tool and...
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Video in the Social Media Mix from 2011-12-19T15:00:31
With YouTube often cited as the 2nd most searched platform after Google, video is playing an increasingly important role in online and social media marketing. How you can use video as part of your ...
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Small Business Marketing with Facebook from 2011-11-28T15:00:40
What are the benefits of using Facebook for your small business marketing, which types of businesses Facebook best suited to and how some small Australian businesses are effectively using Facebook ...
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Social Media Strategy for Your Small Business from 2011-11-14T15:00:19
Why is having a social media strategy important? We look at good Aussie examples of small businesses with great strategies and Nathan Bush of BCM Partnership shares some great resources. Plus Googl...
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Social Media for Publicity and Promotions from 2011-11-07T15:00:03
In this episode we'll look at how Social Media can be used as a PR vehicle in both online and offline channels as well as how social media can be used to raise awareness for your charity, event or ...
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Learn Marketing with Social Media in 7 Days from 2011-10-31T15:00:52
The author of "Learn Marketing with Social Media in 7 Days" shares how to quickly make the most of social media tools Facebook, LInkedIn, Twitter and YouTube and how to plan so that you can measure...
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Outsourcing Your Social Media Administration from 2011-10-24T15:00:55
Can you, should you, ever outsource your social media activities? And if so, what aspects of it are okay to give away to someone else. Virtual social media coordinator Kirsty Wilson of Interim Busi...
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Blogging for Business from 2011-10-10T15:00:16
Blogging is possibly one of the earliest 'social media' platforms. Now that 'every man and his dog' appears to be blogging, how do you use blogging to stand out from the crowd, generate engagement ...
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Social Media Rules from 2011-10-07T15:00:30
According to today's guest 'nothing illustrates the difference between old media and new media like social media'. A look at some of the rules of social media if you want social media to benefit fo...
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Twitter and Networking from 2011-09-20T15:00:28
How can you use Twitter to network? Today's guest looks what makes Twitter a great networking tool and how to convert your tweets to business. Plus news and social media tools to manage your online...
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Social Networking - What is it good for? from 2011-09-06T15:00:59
We know that social networks are good for promoting your business and creating a community (well, that's a bit of an assumption). But what else is social networking for when it comes to running a s...
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Doing Business with Social Media from 2011-08-23T15:00:48
What has been the biggest impact of social media on small business to date? What are the business advantages of 'being social'. Plus great social media tools for YOUR business.
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