How Better Half Is Breaking Social Molds - a podcast by Jay Baer and Convince & Convert
from 2023-06-16T08:00
We’re thrilled to be joined by Alyssa Bonanno, Chief Creative Officer and founder of Better Half, on this episode of Social Pros.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Full Episode Details
Better Half help household names like Netflix, Nike and Disney succeed on social by fuelling audience participation, engagement and fandom.
Their Chief Creative Officer and founder, Alyssa Bonanno, joins this episode of Social Pros to share their secrets.
Alyssa explains how her small-but-mighty team thrives, the benefits of intentional hiring and how she manages consistent social output for established brands.
Plus, she tells us how she built her team, dives into Better Half’s own strategy and shares why, if you can, you should take big swings on social.
In This Episode:
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0:00 – Introduction
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3:43 – An introduction to Better Half
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5:58 – Excelling for big clients in a boutique agency
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8:38 – Sustaining community engagement with Netflix
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11:56 – Matching Netflix’s identity on social
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14:24 – Operating in the niche vs mainstream
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17:19 – Intentional hiring
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21:58 – Alyssa’s team structure decisions
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27:40 – How Better Half showcase their culture
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30:45 – Better Half’s use of Substack
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32:15 – Where to find Alyssa and Better Half
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35:20 – Alyssa answers the Final Two
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40:16 – Outro
Resources
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