How Public Relations Succeeds in a Social Media World - a podcast by Jay Baer and Convince & Convert
from 2018-02-02T08:00
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Heather Whaling, President/Founder of Geben Communication, joins the Social Pros Podcast to discuss the evolution of public relations and how to succeed in social media.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- How focusing on strengths and collaborating in weaker areas can lead to stronger content
- How the scope of public relations has expanded
- How to approach relationships with journalists vs influencers
- How paid social has become more important as PR has evolved
- Why it’s becoming more important to write with sound bites in mind
Resources
- Heather’s website, Twitter
- Geben Communication
Visit SocialPros.com for more insights from your favorite social media marketers.
Further episodes of Social Pros Podcast
Further podcasts by Jay Baer and Convince & Convert
Website of Jay Baer and Convince & Convert