How the ACLU Handles Haters in Social Media - a podcast by Jay Baer and Convince & Convert

Diana Scholl, Social Media Manager for the ACLU, joins the Social Pros Podcast to share how social is transforming the role of advocacy both online and offline.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer)
• Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
• Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• How an overactive social presence for an advocacy organization leads to new donors and reaffirming the commitment of existing members
• Why the rise of social means a new age for nonprofit fundraising
• How the social activism boom leads to a unique opportunity for nonprofits to quickly and easily share their message far and wide
• Why using social wisely means being critical of every new tool or feature that hits the market

Resources

• Diana Scholl on Twitter: @dianascholl
• ACLU on Facebook, Twitter, YouTube, and Instagram

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