Episode 311: The Enterprise #devrel Path-to-Profit Pincer Movement - a podcast by Software Defined Talk LLC

This week, Coté and Matt Ray finally nail the secrets of enterprise devrel. You won’t want to miss this one! Also: Coté gives up on streaming PowerPoint and IT survey show that it’s time to ask for a raise.
Mood board:Free glowsticks for leadgenning yourself.
Our tragic doppleganger.DevRel secrets.
If you open a terminal you win streaming.Memes are serverless.
You gotta spend money to lose money.All about the pincher.
RundownCloud Native Integration Platform TriggerMesh Receives Strategic Funding from Cisco Investments, Existing Investors (https://www.triggermesh.com/blog/cloud-native-integration-platform-triggermesh-receives-strategic-funding-from-cisco-investments-existing-investors).
Cisco leads $5M round for multicloud application integration startup TriggerMesh (https://siliconangle.com/2021/07/13/cisco-leads-5m-round-multicloud-application-integration-startup-triggermesh/).Checking in on Matt’s devrel notes.
Twitter is shutting down Fleets on August 3, citing low usage (https://techcrunch.com/2021/07/14/twitter-is-shutting-down-fleets-on-august-3-citing-low-usage/).Labor shortages in IT, but growing IT budgets. (https://key2.bluematrix.com/docs/pdf/799caf53-ac05-45b3-a99c-bf54be456c99.pdf)
Microsoft is giving employees a $1,500 pandemic bonus (https://www.theverge.com/2021/7/8/22568582/microsoft-employee-pandemic-bonus-1500-dollars)Biden is preparing an executive order targeting noncompete clauses for workers. (https://www.nytimes.com/2021/07/07/us/politics/biden-noncompete-clauses-workers.html?referringSource=articleShare)
Relevant to your interestsOi! Our British Airways data breach compo sueball is still going, shouts rival law firm (http://https://www.theregister.com/2021/07/07/british_airways_data_breach_rival_lawsuit/)
Stamps.com Agrees to Thoma Bravo Buyout in $6.6 Billion Deal (http://https://finance.yahoo.com/news/thoma-bravo-buys-stamps-com-120837681.html)CentOS Stream: 'I was slow on the uptake, but I get what they are doing now,' says Rocky Linux founder (http://https://www.theregister.com/2021/07/09/centos_stream_greg_kurtzer/)
Experts analyzed Andy Jassy's first memo to Amazon employees as CEO (http://https://newsnationusa.com/news/finance/banking/experts-analyzed-andy-jassys-first-memo-to-amazon-employees-as-ceo-heres-why-its-nearly-perfect/)Microsoft Agrees to Acquire Cybersecurity Company RiskIQ for>$500 million (https://www.bloomberg.com/news/articles/2021-07-11/microsoft-is-said-to-be-buying-cybersecurity-company-riskiq)
Microsoft to acquire cybersecurity startup RiskIQ; reports peg deal at more than $500M (https://www.geekwire.com/2021/microsoft-reportedly-acquire-cybersecurity-startup-riskiq-500m/)@vladtenev (CEO of @RobinHoodApp) is now following @profgalloway (https://twitter.com/somospostpc/status/1414581950677934090?s=20)
The Future IBM We Will Probably Never See (http://https://www.nextplatform.com/2021/07/08/the-future-ibm-we-will-probably-never-see/)Q3 IPO cycle starts strong with Couchbase pricing and Kaltura relisting (https://techcrunch.com/2021/07/12/q3-ipo-cycle-starts-strong-with-couchbase-pricing-and-kaltura-relisting/)
Report: Broadcom in talks to buy SAS for as much as $20B (http://https://www.wraltechwire.com/2021/07/12/report-broadcom-in-talks-to-buy-sas-for-as-much-as-20b/)Broadcom No Longer in Talks to Buy SAS Institute, Sources Say (https://www.wsj.com/articles/broadcom-no-longer-in-talks-to-buy-sas-institute-sources-say-11626212065)
Probably Wrong Flowchart, this time on AWS database services! (https://twitter.com/forrestbrazeal/status/1414956493561077761?s=21)Concern trolls and power grabs: Inside Big Tech’s angry, geeky, often petty war for your privacy (https://www.protocol.com/policy/w3c-privacy-war)
Person advises Principal AWS engineer not to build AWS on AWS, because a16z’s cloud repatriation piece said it’s too expensive at scale. (https://twitter.com/zackkanter/status/1415106401177907200?s=21)The Windows 365 Cloud PC (http://https://www.microsoft.com/en-us/microsoft-365/blog/2021/07/14/introducing-a-new-era-of-hybrid-personal-computing-the-windows-365-cloud-pc/)
SonicWall warns of ‘imminent ransomware campaign’ targeting its EOL equipment (https://therecord.media/sonicwall-warns-of-imminent-ransomware-campaign-targeting-its-eol-equipment/)Analyzing the Legal Implications of GitHub Copilot (https://fossa.com/blog/analyzing-legal-implications-github-copilot/)
Kelsey Hightower changing Roles (https://twitter.com/kelseyhightower/status/1415156964380880898)Nonsense
Spike in “Chain Gang” Destructive Attacks on ATMs (https://krebsonsecurity.com/2021/07/spike-in-chain-gang-destructive-attacks-on-atms/)Tesla finally releases Full Self-Driving Beta v9 (http://https://electrek.co/2021/07/10/tesla-full-self-driving-beta-v9-first-videos-release-notes/)
Netflix to offer Video Games (https://www.bloomberg.com/news/articles/2021-07-14/netflix-nflx-to-offer-video-games-on-its-streaming-platform)Sponsors
strongDM — Manage and audit remote access to infrastructure. Start your free 14-day trial today at strongdm.com/SDT (http://strongdm.com/SDT)CBT Nuggets — Training available for IT Pros anytime, anywhere. Start your 7-day Free Trial today at cbtnuggets.com/sdt (https://cbtnuggets.com/sdt)
ConferencesRabbitMQ Summit (https://rabbitmqsummit.com), July 13-14
Carolina VMUG, July 22 (https://twitter.com/cote/status/1415326605291950083?s=21) - Coté gives DevOps metrics talk.THAT Conference, (https://that.us/activities/call-for-counselors/wi/2021) July 26-29
SpringOne (https://springone.io), Sep 1-2SDT news&hype
Join us in Slack (http://www.softwaredefinedtalk.com/slack).Send your postal address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) and we will send you free laptop stickers!
Follow us on Twitch (https://www.twitch.tv/sdtpodcast), Twitter (https://twitter.com/softwaredeftalk), Instagram (https://www.instagram.com/softwaredefinedtalk/) and LinkedIn (https://www.linkedin.com/company/software-defined-talk/).Brandon built the Quick Concall iPhone App (https://itunes.apple.com/us/app/quick-concall/id1399948033?mt=8) and he wants you to buy it for $0.99.
Use the code SDT to get $20 off Coté’s book, (https://leanpub.com/digitalwtf/c/sdt) Digital WTF (https://leanpub.com/digitalwtf/c/sdt), so $5 total.Become a sponsor of Software Defined Talk (https://www.softwaredefinedtalk.com/ads)!
RecommendationsMatt: McGruff's SMART KIDS Album (https://www.youtube.com/watch?v=y4P4plYXKFE)
Coté: Cumin Beef, from FuLu Mandarijn (https://fulumandarijn.com).

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