SPaMCAST Special - Podcamp Toronto 2012 - Podcasting To A Niche Market - a podcast by Thomas M. Cagley Jr

Well I guess this means I am another year older and wiser.  I know the second part is true because I spent the weekend drinking out of the firehouse that is Podcamp Toronto 2012.  I wish there were more events like podcamp where you can be immersed ideas, knowledge and wisdom for a day or two.  I always emerge from these events enriched.  There were a number of great presentations and I will revisit some of them on the blog in the next few days however I wanted to share my presentation.  

I hope to be back next year to both learn and hangout with my friends Luke and John!

The copy from the brouchure:  

Podcasting To A Niche Market, Revisited

or

Podcasting To A Professional IT Audience 

Podcasting to a niche market is about balancing content with audience needs. The examples from the Software Process and Measurement Cast which podcasts to a professional IT audience for the past five years is used to provide examples of the additional complication of reaching a niche audience. One example of a complication is having less knowledge about the audience due to professional complexity and geographic dispersion. Questions Answered 1.       How can I grow the audience for a niche audience? 2.       How can you use the professional journals to target your audience and interviewees? 3.       Sales tool or knowledge transfer vehicle, which work?

Further episodes of Software Process and Measurement Cast

Further podcasts by Thomas M. Cagley Jr

Website of Thomas M. Cagley Jr