Podcasts by Something Quite New

Paul Davies: Consumer Marketing Director at Microsoft & Makers of the Universe podcast host from 2020-02-20T13:38

Paul Davies is Consumer Marketing Director at tech giants Microsoft. A company he has been at for 13 years and counting.

He is also a fellow podcaster with his Listen

Esports (pt.2): Packaging data for brands, using Formula One knowledge and the Olympics link up from 2020-02-13T09:25:09

Welcome to the Something Quite New podcast from SQN, the integrated marketing and communications agency for the technology, automotive and sport sectors. Looking through the weeks sports tech ne...

Esports (pt.1): The challenges and opportunities with ESL UK, Fnatic and Renault F1 from 2020-02-06T11:55:55

Last week we finished up our dive into Digital Disruption in Sport and now we move onto the fascinating world of esports.

On our panel we were lucky to have Heather Dower, from esports ev...

Digital Disruption in Sport (pt.2) and the latest Sports Tech news from 2020-01-30T16:22:43

Last week we published the first pa...

Digital Disruption in Sport (part 1) with Tata Communications, IBM and Alcatel-Lucent Enterprise from 2020-01-23T11:23:23

This week we're back with the first podcast of 2020! Last year was quite ad hoc in terms of regularity but from now on you can expect a new episode every week, with some great guests lined up. Listen

2020 Sponsorship Trends with ESA's Andy Westlake & an SQN 2019 wrap up from 2019-12-20T11:50:14

In December we held our first ever agency event to coincide with our 18th birthday. As part of that we invited some of the best in the industry to provide their insights across areas such as dig...

Guillaume Vergnas: Partnerships Development & Esports Manager @ Renault F1 from 2019-11-28T21:32:34

This is part 2 from our recent trip to the Renault F1 factory in Enstone in Oxfordshire. A day that was very much about esports and their announcement about extending, and expanding, their partn...

Antoine Magnan: Commercial Director, Renault Sport Racing from 2019-11-26T15:44:52

We spoke to Antoine Magnan during the recent Renault F1 x Team Vitality esports day at the racing team's HQ just outside Oxford. We discussed what the extension of the partnership with Team Vita...

Sim Racing: more than just an esport? from 2019-10-25T08:00

Simulation racing is certainly an intriguing area in esports. Will we reach a time where the best Formula 1 esports driver can jump into a real car and compete on the circuit or, realistically, ...

How You Can Harness The Power Of Sponsorship from 2019-08-15T11:42:45

Over the last three weeks we've been running a series of mini-articles on The Power of Sponsorship. To accompany this, and each of our upcoming topics, we'll be using interviews from some of the...

Sam Seddon: Sports and Entertainment Sponsorship Lead (UK), IBM from 2019-06-13T11:00

In this episode we sat down with IBM's Sam Seddon to discuss the report he authored and has just been announced at the AI Summit, part of London Tech Week. We managed to speak to Sam a week prio...

Ben Payne: Head of Esports, McLaren Technology Group from 2019-05-29T16:46:37

In this episode of Something Quite New, brought to you by SQN, we sat down with Head of Esports at McLaren to talk about the continuing rise of esports. Also ...

Joe Edwards: Head of Digital Marketing, FIBA Media from 2019-05-15T13:13:09

The 'Something Quite New' podcast is brought to you by leading sponsorship and communications agency Sine Qua Non.  In each episode we w...

Andy Westlake: Chairman, European Sponsorship Association from 2019-03-21T17:36:42

Welcome to the Something Quite New podcast, brought to you by leading sponsorship and communications agency Sine Qua Non.  In each episode w...

Welcome to 'Something Quite New' from 2019-03-18T14:10:12

'Something Quite New' is a new podcast from Henley-based sponsorship & communications agency, Sine Qua Non International. Hosts Dan McLaren and Chris Hugh...