Podcasts by SOS Small Business Success

SOS-Mindset to Success from 2023-07-12T21:11:38

What does it take to be successful in the beauty industry? My guest Vivienne Mackinder, known as the hairdressers- hairdresser, has the answers. 

Listen now as we discuss the three thing...

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SOS- I am Your Captain of Success from 2023-05-17T18:23:26

Coming off a fantastic Virgin Cruise Voyage with the Beauty Industry Cruise Gang (you know who you are) was uplifting, and I loved being the educator and the attendee. I featured a class on comm...

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SOS- Sea the Future from 2023-05-03T19:37:21

My Guest, Donna Roggio, is about surviving, thriving, and building a future with freedom and time. Donna is the Beauty Business Coach specializing in creating financial success and independence....

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SOS -Leading Conversations from 2023-04-19T17:26:11

Are we smarter than the average bear? Or animals, for that matter, claim humans have a part of our brain, the prefrontal cortex, responsible for decision-making and impulse control. I am questio...

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SOS Sea of Success from 2023-04-05T19:03:23

Today's anchor is Education, and my guest, Brad Poirier, from Beauty Industry Cruises is on the course! Brad is a big advocate of Education, inspiration, and entertainment, so in 30+ days, w...

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SOS- Women Standing Strong Together from 2023-03-08T19:21:56

Happy Women’s Day… My guest and friend Gloria Coppola joined me to share in our standing strong together to support women on all levels. Listen to the five necessary anchors I share ...

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SOS Small Biz Success -Season 3 Intro from 2023-03-01T23:48:30

After two years,  100 episodes, and thousands of plays, we are launching Season 3. Finally, we are out of the dark pandemic and made it through the storm of rebuilding, and now we must stre...

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SOS- Feeling the Winds from 2023-02-08T18:14:41

Life sometimes requires nothing more from us but to feel emotions, our feelings, and if they are congruent with our souls or do these feelings create resistance. We also must look at patterns in...

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Pirates' Plight from 2023-02-01T18:08:37

Hello February...

February first is called “Quits Day,” when your New Year’s resolutions fade into oblivion, and guess what tomorrow is... yep Groundhog Day; of course, we all know its pu...

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SOS- Captain's Log from 2023-01-18T22:21:46

Remember Captain Kirk and Spock?  Although they were sailing the galaxy and not the seas, there is something we can learn from them as leaders.  Kirk being all human, was emotional fir...

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SOS- Focus on the Island from 2023-01-12T15:37:27

Yes, I am a certified business coach, but more importantly, I am a certified Life Coach. Truth is, that is more important because no matter how great your business is, are you living the life yo...

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SOS- Skipper Skips Empathy from 2022-12-28T19:30:10

Today we discuss how investing in yourself first is not just about money or education but also about self-awareness and managing your emotions.  Being a business owner and leader comes with...

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SOS Jibe Ho-Ho-Ho from 2022-12-21T17:14:09

SOS-Jibe Ho-Ho-Ho

I often see a missing element in communication; it can escalate a conversation in a super great or the wrong way. If we can implement this simple “Acknowledgement” techn...

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SOS- Fishing for Profits from 2022-12-15T22:11:47

Featured Guest, April McDaniel, CPA- Kopsa Otte 

I know, talking about taxes 10 days before Christmas seems like a buzzkill, but if you are a savvy businessperson, you are thinking a...

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SOS- Word on the Seas from 2022-12-09T15:06:25

Everyone believes that social media is the “be all end all” to building your business. But, sometimes, we forget about the other marketing tools that provide real success. Word of mouth is still...

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SOS -Gratitude Strategy from 2022-11-23T18:39:17

 As we head into the holidays, we can easily get overwhelmed with everything, work, family decorating, and spending.

You should think about your gratitude strategy to take care of yo...

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SOS-Points of Sail (SALE) from 2022-11-16T17:02:05

A client bought two products from us yesterday and commented on how expensive they were.  These were 2 of our most price-conscious products, which came to $50.  She walked out grumblin...

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SOS- The Pirate Imposter from 2022-11-02T17:54:56

I know you have all heard the phrase Imposter Syndrome, but why is it so relevant today? What is the cause, and what is the effect? It can impact our businesses, our families, and our souls. So ...

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SOS -The Life Preserver from 2022-10-26T17:29:24

You know the saying it’s business; it’s not personal. Well, everything is personal, whether it is a business circumstance that is making us grieve or a personal circumstance that is having us su...

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SOS- Captain Goes Down with the Ship- Part 5 from 2022-09-07T21:20:46

The final session for our 5-part series of “How to Recession Proof Your Salon.”

Our topic today is our last anchor Education, which is a threefold approach.

· What do I need to lea...

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SOS Ebb & Flow Part 4 from 2022-09-01T18:55:14

In part 4 of our 5-part Series on the Guide to Recession Proof Your Salon, today we discuss our Mindset and the ebb and flow of balance. Plus, this week, focus on Story Telling as sometimes we m...

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The SOS on Social Media Part 3 from 2022-08-24T19:11:01

Ahoy, 

Welcome to Part 3 of our 5 Part Series, Recession Proof Your Salon.  Today's topic is the infamous love /hate relationship of Marketing and Social Media....

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SOS- The Distress Call Part 2 from 2022-08-17T19:46:35

Join me for this 5-Part Series, How to Recession Proof Your Salon. Today’s episode is Part 2 of my SOS Signature Framework –Operations, The Distress Call.

Mayday, Mayday… my salon is sink...

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SOS Leak Proof Your Biz -Part 1 from 2022-08-10T18:46:03

Join me for a 5-Part Series, How to Recession Proof Your Salon. Today’s episode is part 1 of my SOS Signature Framework - Leak Proof Your Biz-Increase Your Sales first 6 of 25 action approaches ...

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SOS -Rock the Boat from 2022-07-27T21:21:14

Inflation Nation, Recession Depression, and Expense Defense… now more than ever, our small businesses need not be rocking the boat but instead looking for ways to weather the storm and survive w...

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SOS Communications 4C's from 2022-07-20T22:43:49

SOS Communications 4C’s

Today I breakdown the 4C Communication Framework. An easy method to support communications with clients, staff, and others in any manner that become super effectiv...

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SOS- Against the Wind from 2022-07-13T16:37:08

Everything feels hard today… family, business, fun, high prices, cost of living, you name it.  I have a few solutions to help you to manage that feeling of one step forward and two steps ba...

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SOS- Growing Your Treasure Chest with Ronit Enos from 2022-06-29T21:49:35

Profit First Philosophy is about taking a percentage from each sale as a profit vs. the traditional formula of sales minus expenses equals profits. Flipping the script creates the growth you nee...

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SOS- 10 Secrets to Salon Hiring Success Master Class from 2022-04-08T19:14:37

The two biggest challenges we face in our industry today and post 2020.

1. Finding new client
2. Finding new staff

What if I told you the same strategy could be u...

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SOS -The Lift Raft from 2022-04-06T20:21:55

The Liferaft

Have you heard of the oxygen mask theory? Put on your mask first, then assist others.

This is the same; if you feel overwhelmed, overworked, and frustrated, then I am ...

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SOS Finding New Crew (Re-crew-ting) Operations from 2022-03-16T17:34:23

I just hired 6 new staff members for our salon… but did you know that it takes all 5 of these strategies to recruit and hire new staff successfully? 

Sales, Operations, Mindset, Mark...

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SOS Wind in my Sails (Sales) from 2022-03-09T22:57:48

Shout out to all the Women for International Women's Day that have supported the wind in my sails!

Hurry and listen as I may have mentioned your name!

On the subject of sales… I so...

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SOS Smooth Sailing -Education from 2022-02-23T16:24:26

Every year I take on a few projects of learning new things to grow, sometimes personal, like my current hobby and passion for cupcakes (@batshitbonniescupcakes). Still, I mostly want to learn ne...

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SOS Current & Consistent -Marketing from 2022-02-09T22:14:21

Life is hard; business is complex; everything feels complicated, yet I am watching several companies and folks, including myself, prosper more than ever.

What is the secret? Planning, Str...

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SOS- Power of 2- Mindset from 2022-02-03T15:39:28

If you only had one oar in your boat it would take twice the energy to get to your destination and possibly you would be going in circles.

Today is 2-2-22, and a very auspicious day comin...

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SOS- Ask the Accountant- Bonus Episode from 2022-01-28T14:33:11

Did you miss the Live Session of “Ask the Accountant”? Not to worry, we have the full replay here now, and there was tons of good information from April McDaniel, our Industry CPA from Kopsa Ott...

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SOS- State of the Industry from 2022-01-24T17:31:54

When we think of the state of the industry, we sometimes believe in doom and gloom, but today our friend and industry CPA April McDaniel from Kopsa Otte joins me to share some o...

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SOS Planning Your Destination 22 from 2022-01-13T15:59:23

Happy New Year! 

Planning your destination and knowing there will always be some storms we must weather through means we need to plan out the route to get where we want to go. We als...

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SOS- Be an Anchor... from 2021-12-22T20:39:55

In a World of Shifting Values! 

Yeah, 2021 is almost over.  But are we that excited to roll into 2022?  When the same frustrations, struggles, and worries seem to be as pre...

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SOS- Know Your Strength or Sink from 2021-12-01T18:30:16

We have all done those personality tests, Enneagram, Myers Briggs, color, or the latest one, Human Design. I recently did a Clifton Test that focuses on my 34 different strengths of mine. I shar...

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SOS- Salon Holiday Marketing Workshop from 2021-11-16T14:20:11

Today is more of a workshop than a short podcast, but still worth a dedicated listen and, with added value, a workbook to accompany the topic of Salon Holiday Marketing.

As we break down ...

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SOS Holiday Sails (Sales!) from 2021-11-10T21:26:47

It’s time we all get a piece of the holiday profit pie. So today, I share how we can increase sales, profits, and excitement with your team and clients.

Listen today as I share our recent...

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SOS - Mentor or Tormentor? from 2021-11-03T19:02:41

Yes, times are still tough, and there are little struggles we must face every day; I sometimes wish we could go back in time, but it only tells me that we need to mourn the past and ...

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SOS- Sailing or Motoring? from 2021-10-27T21:57:28

I saw this post on what I call the “beauty comics,” you know, those forums where people ask questions and 300 people reply with 300 different answers. This one was “What side hustle do hairdress...

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SOS- Rudderless Drift from 2021-10-13T19:53:20

Oh, we know we are leading from the helm but are we steering in the direction to overcome today’s everchanging landscape. I think we are all aware that this is not business as usual...anymore!&n...

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SOS- Sinking Ship from 2021-10-06T21:03:59

I see waves of success and hope in our industry. Many of my salons are claiming record sales for their business and or beating 2019 sales. This is excellent news and goes back to the supply and ...

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SOS- Thrive Over Survive from 2021-09-29T18:21:59

SOS-Thrive Over Survive

It’s time… Time to think about what is next for you and your business. Stay on course, navigate a new course or float aimlessly in the hope of catching a break. To...

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SOS- Remotely Creative or Innovative? from 2021-09-23T14:27:41

After reading an article based on a Microsoft employee survey based on remote hybrid work, they acknowledged that virtual work increased productivity but stated it would decrease creativity and ...

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SOS- Ruin is a Gift from 2021-09-15T19:41:45

One of my fav movies is Eat, Pray, Love, and one of my fav lines is "Ruin is a gift, ruin is the road to transformation." It may feel like we are in ruin now, or the last 20 years, from 9/11, th...

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SOS-Speak into the Wind from 2021-09-08T21:21:20

Speaking into the wind is certainly more work than speaking downwind. It forces you to, Seek, Prepare, Empathize, Alleviate and Key in on your purpose, how it adds value, and solve other problem...

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SOS- Piss Poor Planning Provides Poor Performance from 2021-09-01T20:36:05

The expression “speed of the leader, speed of the team” is relevant today more than ever, and speed does not have to mean fast.  But it definitely means efficient. So, how efficient are you...

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SOS Industriousness Over Helplessness from 2021-08-25T20:52:16

Society seems to be breeding this overly independent approach and view on things, we are becoming our own islands.  I think we all know this is not sustainable or long before we realize how...

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SOS Digital Hook from 2021-08-04T20:17:39

Sharing with my clients and attendees this week is the “SOS Hiring Bootcamp” that the actions you are taking may be the right actions but the results are not matching, so we need to go back and ...

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SOS- Emotional Intelligence VS. Mental Health from 2021-07-29T18:21:03

Some days the choices we have to make are tough.  Do you consider yourself fast at decisions, a gatherer of input before making decisions, or staying on the fence for as long as you can dec...

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SOS- Infrastructure (AKA Systems for growth) from 2021-07-21T19:34:40

Infrastructure…A word we are hearing a lot lately. Defined as the underlying foundation or basic framework (as of a system or organization). The question then becomes do you have a solid infrast...

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SOS- Learning to Fish from 2021-07-14T19:26:24

SOS -Learning to Fish

When we avoid selling or sales we are avoiding growth and profits. Sales should never be a 4 letter word when in the service and people business. Learning to be skil...

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SOS- Lost at Sea from 2021-07-07T21:02:44

As we navigate our new normal in our industry one thing is certain. Education is now more important than ever. It must evolve, be a great contribution from many to many and the entire industry m...

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SOS- Supply & Demand from 2021-06-30T16:57:36

Inflation is high, a recession is looming, stylist shortage, Salons are struggling, pandemic still exists, products are back-ordered. What are we to do when all we hear anymore is gloom and doom...

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SOS Boosting Sales from 2021-06-22T16:33:58

When we can do a fair comparison to successful service and retail stores, salons may be behind the “sales” in how to communicate with the customer to be in buying mode or action-driven. The Boos...

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SOS Sustainability from 2021-06-16T18:10:41

When we think of our business as being sustainable, we tend to think ecological. Today, I want you to think of eco as culture and systems. Your renewable resources are your team, your operations...

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SOS- Trust is... from 2021-06-09T16:57:59

If you don’t trust yourself then how can you trust others? It is a false narrative and leads to distorted beliefs in success, money flow, and happiness. Today on my birthday and 40th anniversary...

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Dear Captain (owner), from 2021-05-26T16:57:59

We are coming out of unprecedented times in our world. Hopefully, there is no relapse and we ready to move forward.

I know the last 18 months have been a whirlwind and certainly, we have ...

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SOS Dear Client... from 2021-05-19T18:23:54

Join me today for the “Dear Client” Letter on the SOS Small Biz Success Podcast.

Just prepare that some of the concerns clients have today are because they are smarter and savvier than ev...

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SOS- Dear Crew... from 2021-05-05T20:43:01

Dear Crew,  

I know you can’t stay with me forever, but before jumping ship and getting your own boat. Please understand the 5 keystone strategies for success.  If you feel you ...

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SOS Shiny New Boat (aka Amazon Salon) from 2021-04-28T20:20:12

Most Service businesses are very much high-touch businesses like beauty and restaurants, but are we keeping up with high- Tech?  

Last week there was news of an Amazon Salon launchin...

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SOS Sea Legs and Language from 2021-04-21T18:19:15

When things are difficult, stressed, or out of sorts, we tend not to have our bearings in place and quickly get off track and become unstable. Like not having your sea legs; what if I told you y...

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SOS Unknown Lands from 2021-04-14T21:52:15

When you can’t compete with the big guys do you just quit? No, we have to challenge ourselves to unknown lands and spread some joy over fear. Join me today on the FOMO and JOMO Effect for your m...

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STRESS O S to the Rescue! from 2021-04-07T20:15:57

STRESSED OUT… Who isn’t? But now is the time to manage our stress. After a year of significant change and uncertainty, I have some tips and tools to bring it back down to calm seas. Join me toda...

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SOS- Thrive Strategy from 2021-03-31T16:32:04

Sometimes we know what to do and sometimes we don’t but when the mantra of doing things the same way and expecting a different result starts beating on us like a tropical storm on the sea in a d...

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SOS Captain Obvious from 2021-03-24T20:36:06

When sales are down, the staff is exiting; leadership must go up to steer the ship in a new direction. Seems obvious, right? Well…being Captain Obvious may not be enough for your team to stay on...

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SOS- Luck or Strategy? from 2021-03-17T18:30:06

Happy St. Patrick Day, and may the luck of the Irish be with you, but if it is not… let’s talk strategy so we can get the results; we need to say we are lucky!

We will dive into 3 areas t...

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ReCREWting the Next-Gen Featuring Cathy Koluch from 2021-03-10T18:06:16

I see so many salon owners believing that they cannot find good stylists. 

There is some truth to this; finding, training, and growing are three very different acts, and to rebuild o...

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SOS- The Conscious Captain -Featuring Maria Fontana from 2021-03-03T14:52:33

Welcome aboard, says the Conscious Captain as she prepares her crew for the journey, but first, she must look within and look to the sea to prepare herself to lead. Yes, leaders have a demanding...

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SOS Mayday. Mayday. Mayday. from 2021-02-24T20:05:41

My business is sinking. Help… SOS. When I say sometimes your business needs you to grow first. You have to trust that you need to be in operational excellence to start.

With everything th...

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SOS - Mapping Out the Treasure (AKA Profits) from 2021-02-17T19:50:12

If I could, I would spend my time on treasure hunts, finding gems in the mountainous regions to buried treasure at the bottom of the sea. That would require me to be useful in a few areas.

<...

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SOS Education- Training the Crew to Survive from 2021-02-03T21:20:13

We all know the Captain is supposed to go down with the ship, but when you take the time to train your crew properly, not one should go down at all.  My Guest London Curtis, founder of Salo...

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SOS Mindset- Running Aground from 2021-01-27T18:55:44

Ok, we can all claim that 2020 set us to run aground (meaning like a ship that has shipwrecked into land). We all know the boat is designed for the water, and your business is designed to thrive...

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SOS The Captain of Policy, Procedure and Guidelines from 2021-01-20T20:54:50

If we look at our business issues as there is no one to blame but yourself, how different would your reaction be if it was up to you to have operational excellence? We will be looking at both si...

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SOS The (Sailing) Selling Strategy from 2021-01-13T18:45:31

We all know that success is not a straight line, nor is sailing a boat.  Charting your course, finding the wind, and setting the sails to get to your destination is a potential zigzag patte...

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SOS Welcome Aboard 2021! from 2021-01-06T19:44:50

We can all look back and say 2020 is hindsight and for the first time it really is, however, as much as we wanted to release that year not much has changed but you can, and how you create new gr...

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SOS Sales -The Bitter End from 2020-12-30T18:53:14

The Bitter End… As we release 2020 and focus on 2021, we will end with sales (although it may look bitter) and start with sales in our next episode.  Today, we will create a forced end to l...

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SOS - Looking to the Horizon from 2020-12-23T15:57:21

Looking to the Horizon.

The trick when you get seasick on a boat is to look to the horizon; it can create an equilibrium for the mind to see into the future (ahead) and t...

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SOS Marketing -Managing the Lines from 2020-12-16T17:11:24

Today we are talking about Managing the lines. No, not the lines you carry but the lines that get the sails (sales) up, secure the boat (business), in other words, the Strategy of Marketing. Listen

SOS -Mindset Finding Your Beam Reach from 2020-12-09T20:55:53

Or in other words, when the wind and your sails align. Right now, that is not so easy to claim. So much of 2020 has been a mindf*%^, and today I want to share how to release 2020 and set your sa...

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SOS Sales- Preparing to Tack from 2020-12-02T15:12:45

2020 seemed to knock the wind out of our sails and sales… This year became the life raft moment to everything that we were too busy to acknowledge.

But... what we know is that the wind is...

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SOS Operations- Aye Aye Captain from 2020-11-24T22:19:33

You know the adage the captain must go down with the ship. Today with so many resources available for us to be successful there should be no reason to fail. With that said sometimes the captain ...

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SOS Education- Mapping Your Course Destination from 2020-11-18T17:28:57

Did you know 865k women dropped out of the workforce this year? I will bet a percentage of those are beauty industry professionals. So that leaves us with a lack of qualified talent to hire and ...

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SOS -Marketing Anchors Aweigh to Successful Holiday Promotions from 2020-11-11T16:49:13

We all know 2020 has weighed us down but that is not stopping successful business from marketing and branding these 3 important days.

•  Black Friday -November 27th Listen