EP37: 5 Keys to Creative Collaboration in Business with Andrew Gottlieb - a podcast by Rae Irelan

The five keys to creative collaboration are — vision, trust, delegation, responsibility, and celebration. How can these things impact how business people collaborate effectively? In this week’s episode, let’s talk about the creative collaboration in business with my guest Andrew Gottlieb.

Part One of ‘5 Keys to Creative Collaboration in Business with Andrew Gottlieb’

Andrew Gottlieb is the Founder & CEO at No Typical Moments, a highly specialized digital marketing agency that works exclusively with purpose-driven and social impact-focused businesses to advance humanity collectively. He's also the co-author of 'The Two-Week Notice: How to Discover Your Passion, Quit Your Job & Impact Our World' published in May 2015. Written alongside two other young entrepreneurs, the book shares their entrepreneurial journey on how to awaken one's innate passion, committing to the process and finding a tribe that both supports and challenges one to become their greatest version.

A California Benefit Corporation and a proud member of the 1% For the Planet, at No Typical Moments, constantly evaluate and measure their revenue contribution to a global network of nonprofits engaged in solving some of the most critical environmental challenges of our time. It's no surprise that their team members are passionate about climate change, personal development, gender equality, and animal welfare, among others.

Giving back to the community and supporting local causes has always been Andrew's big passion. NTM donates time, resources, and expertise to several local and national nonprofits. Some of them are Outdoor Outreach, The Greatness Foundation, Haitian Families First, and The Ecology Centre.

Outside of work, he enjoys hiking, running, playing soccer and tennis, practicing Muay-Thai, and watching the Pittsburgh Steelers.

 

“Everyone needs to take that hundred percent responsibility for how they're showing up.” - Rae Irelan (14:34-14:39)

 

Admittedly, Andrew made some terrible hiring decisions in the past. He didn’t share similar values with them, which resulted in No Typical Moments not growing as it should be. There were a lot of egos involved on both sides. There was a lack of honest and upfront conversations about what they were supposed to be creating together. So, you see how compelling shared vision is.

He’s been working with Danny and Brittany for almost seven years now. They have contracts backing up everything they do. But he has a deep level of trust for them that those aren’t even necessary beyond documentation. As the company started growing, he became less involved in every email, every single client phone call, and day-to-day communication. When someone is doing something opposite to being trustworthy, they have a system to manage these hard conversations. It takes trust and setting boundaries to make relationships work. If you’re a business owner or aspiring entrepreneur, I’m sure you love it when someone shares the realness of starting and growing business.

Part Two of ‘5 Keys to Creative Collaboration in Business with Andrew Gottlieb

According to Andrew, the bottleneck that impacts a lot of entrepreneurs and early-stage companies when they won't delegate is, when the founder and CEO don't want to let go of the control guide. They're not honest enough with their strengths and weaknesses. If you decide to build your own company, that essentially means you're not going to do that skill set in the long term. You have to delegate, and you have to trust your hires to do that good or even better than you actually could. That’s what the delegation stage is about.

“There's so much to learn from the painful experiences of other people.” - Andrew Gottlieb (26:54-27:17)

When you're in a working environment, everyone needs to take that hundred percent responsibility for showing up. It's important to hold people accountable for what they said they were going to do and the results that they were putting up. He didn't fire people when, unfortunately, they should have been let go for lack of performance. That's a huge pain that he experienced while growing his company. Lastly, don’t forget to celebrate with gratitude and a reward system. 

Here's the last piece of advice Andrew can offer: "At the end of the day when someone decides to leave your company, you need to wish them well and exit peacefully. If they were great for your company, write them a letter of recommendation, whatever it is. Just try to end on the best terms possible because you're going to see each other again, and you want that person to carry with them a good memory of how the CEO treated them well.”

How to Connect More with Andrew Gottlieb

Facebook: https://www.facebook.com/AndrewLGottlieb

Instagram: https://www.instagram.com/andrewlgottlieb/

LinkedIn: https://www.linkedin.com/in/andrewlgottlieb/

Next Steps

Are you ready to channel your inner goddess and receive abundance from being uniquely YOU?

The world is prepared for you and your work, are YOU? If you are serious about taking charge of your life and business, then go here: 

https://www.thegoddessfest.com/creative-vessel

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