Podcasts by Spa Marketing Made Easy Podcast

SMME #328 How to Build Rich Relationships with Selena Soo from 2023-04-24T10:00

A rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you.

These types of relationships are essen...

SMME #327 Planning Ideas for Mother’s Day Promotions from 2023-04-17T10:00

What motivates you to purchase?

As a client, what makes you feel seen, heard, and valued?

What pri...

SMME #326 How Dr. Alan Durkin’s Educational Training Program is Advancing the MedSpa Industry from 2023-04-10T10:00

There’s a gap in the medspa industry that Dr. Alan Durkin is on a mission to fill.

A Board-Certified Plastic and Reconstructive Surgeon, and ...

SMME #325 Master Your Brand Messaging with Maya Elious from 2023-04-03T10:00

Packaging your business’s vision into a brand is much more than just selecting a color palette and approving a logo. 

Branding is an intangib...

SMME #324 How to Qualify for Employee Retention Credit Explained By Marc Sheridan from 2023-03-27T10:00

The Employee Retention Credit (ERC) is another opportunity for businesses affected by the COVID-19 pandemic to receive financial support from the government.

 <...

SMME #323 Helping Spa Entrepreneurs Transform Their Lives with Nina Hayes from 2023-03-20T10:00

One of the most impactful things we as leaders in the beauty industry can do is highlight other incredible women making influential moves in our industry. 

  Listen

SMME #322 Mastering Memberships with Mangomint’s Marchelle McKeirnan from 2023-03-13T10:00

The consistency of cash flow alone may seem like a good enough reason to consider launching and growing a membership.

Weighing the pros and c...

SMME #321 Building Your Confidence&Community with Jason Goldberg from 2023-03-06T11:00

Spa owners are in the confidence business.

So naturally they must be confident people themselves, right? 

Listen

SMME #320 Deepening the Client Experience with Boulevard’s Education Manager, Skya Jones from 2023-02-27T11:00

Selecting a spa software is no easy decision.

That’s why my goal is to introduce you to as many options as possible so that you can easily li...

SMME #319 How Vagaro’s Automated System Runs Part of Your Business with VP of Marketing, Charity Hudnall from 2023-02-20T11:00

Building rapport and trust with your clients isn’t going anywhere. 

But - maximizing that client experience through automated marketing and b...

SMME #318 Generating Revenue through Email Marketing with Destinee Berman from 2023-02-13T11:00

Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.

My guest on ...

SMME #317 Exploring your Feminine Power with Regena Thomashauer from 2023-02-06T11:00

The greatest adventure of a woman’s life will be the journey she takes to unlock her feminine power.

Are yo...

SMME #316 Own Your Story with Allison Walsh from 2023-01-30T11:00

Your brand is not your logo or your color palette.

Your brand is the foundation of everything you bring to ...

SMME #315 A look inside my weekly financial system from 2023-01-23T11:00

Your money is simply a tool. 

A tool that should be used as a guide for making positive financial decisions...

SMME #314 How to Establish and Communicate Healthy Boundaries with Christine Seibold from 2023-01-16T11:00

Boundary is a word often tiptoed around because to set them properly, you’re required to step outside of your comfort zone.

Listen

SMME #313 Why Retail Matters in Spa from 2023-01-09T11:00

When retail numbers go up, so do service sales.

Retail matters in your spa because it helps you provide mor...

SMME #312 Finding “Magic in the Mess” and Embracing Resiliency with Neeta Bhushan from 2023-01-02T11:00

Navigating the ebb and flow of entrepreneurship requires an important skill: resiliency. 

Resiliency is und...

SMME #311 Blocking off time to reach your financial goals - Part 2 - 2023 Annual Planning from 2022-12-26T11:00

“Nothing changes if nothing changes” is a statement you’ll hear me repeat often because in order to reach a new level in business, you have to get serious about y...

SMME #310 Setting Smart Financial Goals - Part 1 - 2023 Annual Planning from 2022-12-19T11:00

A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”

Listen

SMME #309 Capturing 250+ New Client Leads through Facebook Groups with Maria Ramos from 2022-12-12T11:00

Where is the first place people go to share recommendations, give reviews, and connect with other people in their communities?

Listen

SMME #308 Embracing your feminine energy with Angela Jia Kim of Savor Beauty from 2022-12-05T11:00

There’s no surprise that females in leadership positions try to suppress their feminine energy. That’s because emotions in the workplace are generally seen as a s...

SMME #307 Taking Advantage of Your Cycle for Aligned Achievement with Renae Fieck from 2022-11-28T11:00

Ever felt that flow of the 24-hours-in-a-day or 40-hours-in-a-work week doesn’t *actually* flow? That’s because those timeframes weren’t built with our innate ene...

SMME #306 A Positive Mindset is Your Greatest Weapon from 2022-11-21T11:00

Gratitude grows from the cultivation and discipline of daily practice, but the source of your gratitude? Well, that all lies in the power of a positive mindset. <...

SMME #305 Getting Cash Confident with Melissa Houston, CPA, CGA of She Means Profit from 2022-11-14T11:00

My hope is that if you’ve been a long-time listener of the podcast, money talk no longer makes you cringe, but rather, lean in. And if you’re a new listener, well...

SMME #304 The Questions to Ask Before Planning Your Year from 2022-11-07T11:00

I know I’m not the only planning nerd out there who loves a fresh notebook, clean slate spreadsheet and new year marked on the calendar! However, as eager as we m...

SMME #303 Harnessing Viral Trends for Your Business with Brendan Kane from 2022-10-31T10:00

What does it actually mean to “go viral?” Maybe you automatically think of a meme that circulates around the internet at warp speed or a dance or social media cha...

SMME #302 Increasing Your Spa's Efficiency with Mangomint Co-Founder&CEO, Daniel Lang from 2022-10-24T10:00

Increasing overall efficiency in your spa (and thus, increasing your profit margin) is partially dependent on your team, but the other half of the equation? It’s ...

SMME #301 The 3 Key Types of SEO Spas Need to Build with Ryan Files of High Level Marketing from 2022-10-17T10:00

Starting your spa’s SEO marketing journey can feel like an adventure with countless starting points, obstacles, and off-shoots – all of which look promising. Sure...

SMME #300 How to Ensure Your Team Knows Your Top Priorities from 2022-10-10T10:00

“No one will ever care about my business as much as I do.” Ever uttered or thought that before? If you have, you’re not wrong. 

Listen

SMME #299 How To Be Loving with Danielle LaPorte from 2022-10-03T10:00

While there will always be something new to learn and explore in business, there’s absolutely one truth I know about business that will never change – and it’s th...

SMME #298 Finding Your Spa CEO Strengths with Mechelle Barras from 2022-09-26T10:00

Strong leaders and intuitive entrepreneurs tend to have an innate sense of what their strengths are, but like everything in business, knowledge is power, which is...

SMME #297 Prepping Your Successful Black Friday Promotions from 2022-09-19T10:00

If all the fall decor overflowing on store shelves wasn’t enough to remind you, we are officially on the cusp of the holidays, which also means that the biggest s...

SMME #296 Understanding What You Can Afford in Your Spa from 2022-09-12T10:00

From how much you should pay yourself to how much you can realistically pay your team (and continue to grow that team sustainably), there are a lot of factors tha...

SMME #295 Understanding your Human Design as an Entrepreneur with Victoria Fenton from 2022-09-05T10:00

There are countless personality assessments on the market (if you’ve been a long-time listener, you know I’m partial to the Myers-Briggs Type Indicator test), but...

SMME #294 The Power in the Pause from 2022-08-29T10:00

Ever feel like you’re working so hard to make your business grow that you hardly have a moment to relish in what you’ve built? How about feeling like despite your...

SMME #293 Creating a $90K Cash Infusion with Her First Spa Event with Kerri VanEe from 2022-08-22T10:00

Wish you could peek behind the curtain on what goes into hosting a wildly successful spa event? Lucky for you, in this episode of Spa Marketing Made Easy, I’m tal...

SMME #292 5 Things Million Dollar Spa Owners Do from 2022-08-15T10:00

Do you want your spa to reach the coveted seven-figure benchmark? That might sound like a trick question, but honestly, it’s a valid one. 

...

SMME #291 Formulating Your Own Products with Lorraine Dallmeier, CEO of Formula Botanica from 2022-08-08T10:00

When it comes to revving up your retail revenue, one of the most common avenues spa owners explore is private label. But often private labels can leave much to be...

SMME #290 The Biggest Mistake Spa Owners Make When Hosting Events from 2022-08-01T10:00

You know that hosting an event for your spa can lead to a nice cash infusion, but you also know that an event has the potential of costing more than it brings in ...

SMME #289 Using SEO to Rise the Ranks of Google with Caitlin Strempel from 2022-07-25T10:00

Social media tends to be the hot topic when it comes to digital marketing, and while it is a crucial pillar in your overall marketing strategy, there’s another pi...

SMME #288 Breaking into Commercial Real Estate with Annette Walter from 2022-07-18T10:00

As you work toward becoming a Spa CEO and putting the systems and structure in place to allow your business to thrive without your hands being the one to turn the...

SMME #287 Understanding MBTI to Build Your Top Performing Team from 2022-07-11T10:00

If you have the dream of growing your spa or aesthetic business beyond its first six figures, building a team is non-negotiable. 

Listen

SMME #286 What Does “Freedom” Mean to You? from 2022-07-04T10:00

If there’s one word that encompasses nearly every entrepreneur’s desire to build a business, it’s “freedom.” Freedom to unlimited earning potential, freedom to wo...

SMME #285 Keeping Your Business and Tech Secure with Daniela and Kyle from 2022-06-27T10:00

We always think it’ll never happen to us, but the reality is, it could happen to anyone and I’ve seen it for myself. I’m talking about your spa business getting h...

SMME #284 The Spa KPIs and Metrics You Need to Know to Grow from 2022-06-20T10:00

It’s a business topic that often makes spa owners want to run for the hills or bury their heads in the sand, but I promise if you stick with me for this episode o...

SMME #283 6 Secrets of the World’s Most Successful with James Williams from 2022-06-13T10:00

To start a business and become an entrepreneur means you are a high achiever, but being a high achiever – one with big goals, dreams, and vision – doesn’t necessa...

SMME #282 Navigating the “Work Optional” Path of Entrepreneurship with Andrea Klein from 2022-05-30T10:00

Many spa owners get into their path of entrepreneurship because they love the work, the people, the transformations they help their clients make. But as many spa ...

SMME #281 My Entrepreneurial Journey - a Q&A with Mechelle Barras from 2022-05-23T10:00

In this week’s episode, we’re flipping the mic as I act as guest on my dear friend and client Mechelle Barras’ podcast, Mindset Great! If you’ve been a listener o...

SMME #280 Systemizing Your Sales and Marketing with Square from 2022-05-16T10:00

Anyone who has done their thorough research on technology solutions for their spa knows there is no shortage of tools to choose from. The good news is that you ha...

SMME #279 Using Hook Points to Drive Social Engagement and Results with Brendan Kane from 2022-05-09T10:00

Between new platforms showing up on the scene, constant algorithm shifts, and only so many hours in the day, cracking the code on social media can feel like playi...

SMME #278 Finding Your Zone of Genius as a Skin Expert with René Serbon from 2022-05-02T10:00

One of the business mantras and beliefs that I hold deep down to my core and that I’ve practiced before even officially starting my own business is that community...

SMME #277 Feel-Good Financial Planning with Brent Weiss of Facet Wealth from 2022-04-25T10:00

Whether you’re working to hit that first 6-figure year in your spa or you’re climbing the mountain to a million, there is never a better time to get your financia...

SMME #276 Why You Need a System for Systems Creation from 2022-04-18T10:00

A system for your systems? I know, it sounds like systems inception, and maybe it is, but it’s also the critical key that unlocks the ability to truly have a syst...

SMME #275 Becoming a Micro-Celebrity for Ultimate Industry Authority with Ron Reich from 2022-04-11T10:00

Have you ever dreamed about being an aesthetic expert who’s a household name? Or the owner of a spa that the stars frequent? Maybe you want to be industry-known a...

SMME #274 Changing Your Mindset by Conducting Mental Rehearsal with Mindi Huebner from 2022-04-04T10:00

In theory, I think we all understand that a positive mindset and a good attitude will take you far in life no matter what you do personally or professionally. But...

SMME #273 Strengthening Your Body, Mind, and Perseverance Muscle with Zac Marion from 2022-03-28T10:00

As the last couple of years have unfolded, I’m sure you can attest to the fact that exhibiting resilience and perseverance feels like a mental and emotional worko...

SMME #272 3 Types of Revenue Every Spa Needs from 2022-03-21T10:00

We all know that revenue is critical to running a successful, profitable, and sustainable business, but what’s often overlooked is that some revenue has a higher ...

SMME #271 Breaking Your Blocks and Leveling Up Your Money Mindset with Emily Williams from 2022-03-14T10:00

Raise your hand if you ever heard “money is the root of all evil” while growing up. Or how about “money doesn’t grow on trees”? My guess is every listener's hand ...

SMME #270 Differentiating with Direct Mail with Dave Fink from 2022-03-07T11:00

Did you think direct mail marketing was dead? Anything but, my friend! Although the massive social media platforms we all know and love have dominated the marketi...

SMME #269 Making Your Money Work for You with Nicole Cooley from 2022-02-28T11:00

Whether you’re making good amounts of it or you’re not taking home as much as you’d like, there’s one thing that almost every entrepreneur can identify with, and ...

SMME #268 3 Signs It’s Time to Hire from 2022-02-21T11:00

If you’re reading this there’s likely one thing you know for sure, it’s that you’re burning the candle at both ends, or you’re awfully close to it. But the one th...

SMME #267 Scaling from Solo and “Doing it Scared” with Allison Cremona from 2022-02-14T11:00

Whenever someone asks me my favorite thing about my work, I don’t have to think twice about the answer; it is hands-down seeing the growth and transformation of m...

SMME #266 How To Create a Sales Funnel For Your Spa from 2022-02-07T11:00

You’re creating content for social media, running Facebook and Instagram ads, and sending emails about your promotions, but it seems like all you hear is crickets...

SMME #265 Becoming a Spa Industry Educator from 2022-01-31T11:00

Maybe you’ve got your sights set on getting out of the treatment room, but you’re not quite ready for full-blown retirement. Or perhaps you’ve successfully shifte...

SMME #264 Expanding into Virtual Education with Kathy Taranto from 2022-01-24T11:00

Over the last couple of years, we’ve witnessed the world and our industry be flipped upside down and shaken up like a snow globe, and while that has been a joltin...

SMME #263 Crafting Your Spa’s Social Media Content Strategy from 2022-01-17T11:00

What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. <...

SMME #262 Writing Copy and Hiring a Copywriter To Close More Sales with Nicki Krawczyk from 2022-01-10T11:00

If you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and ...

SMME #261 How to Do a Promotional Debrief from 2022-01-03T11:00

Putting together a profitable promotion is always one of the hottest topics of conversation within the Spa Marketing Made Easy community as well as within the stu...

SMME #260 Holding Yourself Accountable - Part 4 - Annual Planning Series from 2021-12-27T11:00

So, you’ve done all the brainstorming, the plotting, the planning of timelines, and outlining of tasks...now what?

Listen

SMME #259 Planning for Support - Part 3 - Annual Planning Series from 2021-12-20T11:00

It’s often a term we hear in reference to raising babies or a family, but the sentiment rings true for entrepreneurs as well: “it takes a village.” Yes, even if y...

SMME #258 Planning Your Quarterly Focuses - Part 2 - Planning Series from 2021-12-13T11:00

This is Part 2 of the Annual Planning Series we’re doing  this month on the Spa Marketing Made Easy podcast, so if  you haven’t listened to Part 1, be sure to scr...

BONUS Episode - Hiring and Team Growth - Setting Yourself Up for Success from 2021-12-08T11:00

The topics of hiring, onboarding, and anticipating team growth are going to be crucial for you to consider as you do your New Year’s planning session, so settle in and pull up a pen to take note, w...

SMME #257 Understanding Your Goals and Commitments - Part 1 - Planning Series from 2021-12-06T11:00

With twinkly lights aglow and a fresh yearly calendar just waiting to be filled, you might be looking down the road and at the year that lies ahead thinking, “How...

SMME #256 Mapping and Fulfilling Your Goals for Greatness with Mechelle Barras from 2021-11-29T11:00

Whether you’re a spa owner who lives for a good goal-planning session or consider goal-setting to be your business arch nemesis, this episode of Spa Marketing Mad...

SMME #255 How to Use Facebook Groups to Get New Clients from 2021-11-22T11:00

Let’s face it - Facebook doesn’t work like it once did. Organic page reach is lower than low and recent changes to the ad platform and its ability to target means...

SMME #254 Discovering Your Worth and Igniting Your Richness Revolution with Selina Gray from 2021-11-15T11:00

How do you define being and feeling rich? Maybe it’s a little bit about money, and my hunch says it also involves a heavy dose of desire for freedom. As my guest ...

SMME #253 Living and Leading With Courage with Dave Hollis from 2021-10-25T10:00

Call it a gut feeling or the nagging voice in your head that won’t go away, we’ve all faced dreams and decisions that, for one inexplicable reason or another, are...

SMME #252 The Difference Between Building a Company vs. Creating a Job from 2021-10-18T10:00

Everyone’s journey into spa ownership begins at a unique trailhead, so to speak, but soon enough you’ll find yourself on one of two main paths: the path of entrep...

SMME #251 Hosting 5-Figure Spa Events with Taylor Moody from 2021-10-11T10:00

Beautiful events have alway been one of my favorite ways to bring an infusion of buzz, leads, and sales into a spa, and of course, over the last year and a half, ...

SMME #250 Planning for a Booming Black Friday Promo from 2021-10-04T10:00

It’s never too early to start planning for your spa’s Black Friday/Cyber Monday promotion, and while we’re still a couple of months out, NOW is the time to start ...

SMME #249 Demystifying Funnels with Stacy Tuschl from 2021-09-27T10:00

If you’re a long-time listener to Spa Marketing Made Easy, this topic won’t be new to you, but it may be one that’s left you scratching your head. And if you’re n...

SMME #248 Get Different with Stand Out Marketing with Mike Michalowicz from 2021-09-20T10:00

If there’s one core area of business that ruffles feathers more than any other, I’d say it’s marketing. It entagles emotions, sets business owners on a rollercoas...

SMME #247 Building a Business Around the Life You Want with JoElle Lee from 2021-09-13T10:00

It’s been in the intro of the Spa Marketing Made Easy podcast since it’s debut in 2018, and it’s my central mission here at Addo Aesthetics: to help aestheticians...

SMME #246 $5K in 7 Days - Crushing Promotion Goals and Pivoting to Online Success with Emilie Drolet from 2021-09-06T10:00

With a title like “$5K in 7 days,” how could you not be intrigued?! Well, in addition to that metric being a smashing success, what makes me love this story of ho...

SMME #245 Running Your Business Like a Fortune 500 CEO with Kendra Lewis from 2021-08-30T10:00

Just because you’re a small business doesn’t mean you can’t operate like the big name brands in the way you streamline and structure your business. In fact, takin...

SMME #244 From Solo Aesthetician to Retired Spa Owner in 18 Months with Andrea Klein from 2021-08-23T10:00

She launched her spa’s brick and mortar location at the end of 2019 as a solo aesthetician, experienced two shutdowns of her spa in 2020 due to the pandemic, and ...

SMME #243 5 Mistakes Keeping You from Becoming a Million Dollar Spa from 2021-08-16T10:00

Do you have a dream of owning a spa that brings in a minimum of a million dollars in revenue per year? What about a million in profit? Both of those dreams are a ...

SMME #242 Developing Into the Best Leader for Your Business and Your Team with Desarae Marhofer from 2021-08-09T10:00

Team-building and development is by far one the most challenging hurdles a spa owner has to face as they grow. Whether you started as a solo practitioner, as many...

SMME #241 Focusing Your Efforts for Efficiency and to Meet Your Exit Strategy from 2021-08-02T10:00

Think having an exit strategy only applies in corporate or for Silicon Valley start-ups? Think again! Even as a spa owner operating a small business, you need a g...

SMME #240 Balancing Business and Family as a High Achiever with Dr. Gina Charles from 2021-07-26T10:00

While many spa owners and aestheticians differ in their niches, specialties, and goals for their career, if there’s one thing most of us have in common it’s that ...

SMME #239 Hiring and Onboarding Your Spa’s Dream Team from 2021-07-19T10:00

Does having a dream team sound like a pipe dream? I promise you it isn’t, but finding the right people to make up your dream team and developing them properly so ...

SMME #238 Finding Your Way in the New Facebook / Instagram Ads Landscape with Tara Zirker from 2021-07-12T10:00

If the recent changes to the Facebook and Instagram ads landscape have left you frustrated, confused, and ready to throw in the towel, I want to encourage you to ...

SMME #237 Mastering Your CEO Mindset and Goals with Tanya Dalton from 2021-07-05T10:00

You’re ambitious, a dedicated friend, family member, boss, a dreamer who knows they’re destined to live a life they love and do work in the world that, w...

SMME #236 Using Personal Strengths in Professional Negotiations with Susie Tomenchok from 2021-06-28T10:00

If the word “negotiation” jolts your shoulders up to your ears and immediately makes your face contort, you can’t afford to miss this episode of Spa Marketing Mad...

SMME #235 How a CFO Helps You Meet Your Big Vision Goals with Kristi Thiel from 2021-06-21T10:00

Finances are the ultimate two-sided coin of business — on one side, it’s the lifeblood that can lead to quite a bit of entrepreneurial pressure. And on the other ...

SMME #234 Excelling with Ecommerce in the Beauty Space with Matt Edmundson from 2021-06-14T10:00

Ecommerce has been the spa industry’s hot topic ever since last spring when the pandemic forced spas across the globe to close, however, ecommerce is nothing new....

SBB - How To Make Money In Your Business Everyday - Spa Business Bootcamp Day 1 from 2021-06-01T13:35:13

Do you have a dream of owning a spa that provides both time and financial freedom? Now comes the question: do you know how to shift that from *dream* to tangible reality?

SMME #233 Trademarking 101 with Keren de Zwart from 2021-05-24T10:00

There are a lot of fun topics to discuss in business - sales and profits, marketing and product development...but what’s not so fun? The legal stuff, specifically...

SMME #232 - #SpaSocialBeat - Why Engagement Is So Critical in Today’s Social Landscape from 2021-05-21T10:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a...

SMME #231 Creating the Core Four and the Systems that Allow Us to Grow from 2021-05-17T10:00

The concept of the “dream team” is one many of us know well and aim to assemble, but for any entrepreneur who’s ever set out to create their dream team, you know ...

SMME #230 - #SpaSocialBeat - Let’s Talk Frequency - How Often Should We Be Posting? from 2021-05-14T10:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a...

SMME #229 Defining and Living Your Core Values with Terrance Bonner from 2021-05-10T10:00

If I were to ask you, “what are your core values?” You might ponder for a moment and think “respect, integrity...you know, the Golden Rule!” Core values are all t...

SMME #228 - #SpaSocialBeat - Demonstrating Excellent Customer Support through Social from 2021-05-07T10:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a...

SMME #227 3 Ways to Surprise and Delight Your Clients This Mother’s Day from 2021-05-03T10:00

It’s one of the biggest spa-lidays on the calendar, and this year it felt like it crept up faster than ever before...I’m talking about Mother’s Day! With many spa...

SMME #226 #Spasocialbeat - Wave&Zubtitle from 2021-04-30T10:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a...

SMME #225 Becoming a Profitable Shareholder of Your Business with Mike Michalowicz from 2021-04-26T10:00

In the world of entrepreneurship, today’s guest needs no introduction, but just in case you’ve never heard of him…he’s the creator of Profit First, which is used ...

SMME #224: #Spasocialbeat - When New Features Come Out, Should We Just Start Using Them from 2021-04-23T10:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a...

SMME #223 The Power of Pinterest for Your Spa's Ecommerce Store with Kate Ahl from 2021-04-19T10:00

When you think of Pinterest, you likely think of finding easy weeknight recipes, curating an inspiration board for your kid’s birthday party, and interior design ...

SMME #222 #Spasocialbeat - 4 Types of Video Social Content to Share from 2021-04-16T10:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized and pack a punch of ...

SMME #221 Achieving Work/Life Harmony with Megan Sumrell from 2021-04-12T10:00

No matter the size of your business or personal circumstances, there’s one thing every entrepreneur grapples with at some point in their journey (and hopefully no...

SMME #220 #Spasocialbeat - Instagram Guides from 2021-04-09T10:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch ...

SMME # 219 Getting Found through Search and SEO with Neil Patel from 2021-04-05T10:00

It’s no secret that holding one of the coveted top spots on Google search results is the most effective way to drive traffic to your website, especially as a bric...

SMME #218 #Spasocialbeat - Using Microinfluencers/Brand Ambassadors from 2021-04-02T10:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch ...

SMME #217 Creating With Intention and From Experience with Gaelle Kennedy from 2021-03-29T10:00

With the ecommerce world booming, launching a product line has been an increasingly exciting route to explore for aesthetic professionals looking for new ways to ...

SMME #216 - #Spasocialbeat - How to Use Social Media to Keep Your Team Busy from 2021-03-26T10:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch ...

SMME #215 #Beautybomb - RF Microneedling from 2021-03-24T10:00

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your kn...

SMME #214 Conducting a Quarterly Review from 2021-03-22T10:00

Planning is the fun stuff in business where we get to map out our goals and infinite possibilities, but what’s equally important, but not talked about as often, i...

SMME #213 #Spasocialbeat - Pinterest from 2021-03-19T10:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch ...

SMME #212 #Beautybomb - Gem Rollers from 2021-03-17T10:00

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your kn...

SMME #211 Going from Underestimated to Unstoppable with Jamie Kern Lima from 2021-03-15T10:00

Self-doubt, fear of rejection, not-enough-ness. As entrepreneurs, especially women, these are feelings many of us have experienced at some point along our journey...

SMME #210 #Spasocialbeat - How to Best Showcase Social Proof from 2021-03-12T11:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch ...

SMME #209 #Beautybomb - Soft Wax from 2021-03-10T11:00

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your kn...

SMME #208 A Deep-Dive into Jan Marini Skin Research with Teresa Baldwin, L.E. from 2021-03-08T11:00

While I’m a total marketing nerd and love to talk about any and all things business strategy, one of my favorite topics to delve into is skincare itself. Of cours...

SMME #207 #SpaSocialBeat - The Differences Between a Social Media Manager and a VA from 2021-03-05T11:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch ...

SMME #206 #Beautybomb - Visia from 2021-03-03T11:00

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your kn...

SMME #205 Setting Up, Streamlining, and Making Sales with a Subscription Box with Julie Ball from 2021-03-01T11:00

It’s no secret that I advise every spa owner I work or speak with to have multiple revenue streams. Diversifying your revenue, especially with retail, is a no-bra...

SMME #204 #Spasocialbeat - Leveraging Your Instagram Highlights from 2021-02-26T11:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch ...

SMME #204 #Spasocialbeat - Leveraging Your Instagram Highlights from 2021-02-26T11:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch ...

SMME #203 #Beautybomb - Gua Sha from 2021-02-24T11:00

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your kn...

SMME #202 Finding Learning Support as a Parent in Leadership with Lemi-Ola of The Critical Thinking Child from 2021-02-22T11:00

While we may be in the home stretch of the pandemic, its effects are without-a-doubt still being felt, and for entrepreneurs who are also parents, the pandemic br...

SMME #201 #Spasocialbeat - Should You Create Separate Accounts for Your Ecomm Store? from 2021-02-19T11:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch ...

SMME #200 #Beautybomb - Isotretinoin from 2021-02-17T11:00

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your kn...

SMME #199 Creating a Month’s Worth of Social Media Content in Minutes from 2021-02-15T11:00

Does the task of filling up your spa’s social media calendar feel like pulling teeth? Do you even have a social media calendar, or are you flying by the seat of y...

SMME #198 #Spasocialbeat - IGTV from 2021-02-12T11:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch ...

SMME #197 #Beautybomb - Plasma Pen from 2021-02-10T11:00

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your kn...

SMME #196 Getting Booked Out a Year in Advance with Katt Philipps of The Beauty Educator from 2021-02-08T11:00

The idea of being “booked out” is often the epitome of success, especially for a solo aesthetician, but what does being “booked out” really mean? For the next mon...

SMME #195 #SpaSocialBeat - Pick One Platform to Master First from 2021-02-05T11:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch ...

SMME #194 #Beautybomb - Hard Wax from 2021-02-03T11:00

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your kn...

SMME #193 Celebrating Black-Owned Businesses You Need to Know from 2021-02-01T11:00

In light of all of the events in 2020 (the pandemic, increased support of the Black Lives Matter movement in the wake of the murder of George Floyd, economic cris...

SMME #192: #Spasocialbeat - Leveraging a Link Tool On Instagram from 2021-01-29T11:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #Spasocialbeat are bite-sized episodes that pack a punch of...

SMME #181 #Beautybomb - Lash Extensions from 2021-01-27T11:00

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your kn...

SMME #190 Becoming a Values-Based Leader with Leslie D. Lyons from 2021-01-25T11:00

Being a leader bears a lot of responsibility. Your team is counting on you to lead them to the bigger dream and vision. But here’s the thing -- if you’re not clea...

SMME #189 #Spasocialbeat - Facebook Groups: Hosting Your Own vs. Engaging With Others from 2021-01-22T11:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch ...

SMME #188 #Beautybomb - Latisse from 2021-01-20T11:00

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your kn...

SMME #187 The Good, The Bad, and The Ugly of Memberships from 2021-01-18T11:00

Maybe you think a membership will be the key to client loyalty or consistent cash flow. Well, you wouldn’t be wrong. Memberships can certainly be a powerful offer...

SMME #186 #SpaSocialBeat - 3 Types of Visual Content to Be Sharing on Social Media from 2021-01-15T11:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch ...

SMME #185 #Beautybomb - DiamondGlow from 2021-01-13T11:00

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your kn...

SMME #184 Launching a Podcast to Market Your Spa from 2021-01-11T11:00

If you’re reading these show notes, I already know you’re a podcast listener, so now I want to ask you: is your audience also filled with podcast lovers? With liv...

SMME #183 Spa Social Beats - Instagram Reels from 2021-01-08T11:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch ...

SMME #182 #Beautybomb - Ultherapy from 2021-01-06T11:00

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your kn...

SMME #181 Unveiling Our New Brand + Assessing Your Branding from 2021-01-04T11:00

New year, new brand! This past year brought so much into perspective here at AddoAesthetics, and one of those things was what we truly help our people with. After...

SMME #180 Spa Social Beats - Social Media as the “Top of Funnel” from 2021-01-01T11:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch ...

SMME #179 Conducting a Yearly Review for Future Success from 2020-12-28T11:00

Whew, friends, we made it! Well, nearly…as we come close to crossing the threshold into 2021, I want to take a moment to reflect with you in this week’s podcast e...

SMME #178 Reflecting on a Year of Growth and Scaling with Sara and Melissa of Sykes&Lanno from 2020-12-21T11:00

While many are happy to see 2020 come to a close, this ending is bittersweet as my time chronicling a year of growth with my Growth Factor students, Sara and Meli...

SMME #177 Discovering the Difference of Environ with Candace Noonan, LE - Master Educator for DermaConcepts from 2020-12-14T11:00

As any aesthetician knows, skin care is both a science and an art, and a brand I’ve recently come to learn more about and experience in the treatment room is one ...

SMME #176 Unlocking the Power of Hiring a Virtual Assistant with Esther Inman from 2020-12-07T11:00

The natural path of a business owner is to start as the ultimate one person show. You do it all, wear all the hats, and handle every task and responsibility in yo...

SMME #175 Planning for Profitability and Managing Money with Ease with Danielle Hayden from 2020-11-30T11:00

Money — As entrepreneurs it’s something we all want, yet it’s the piece of business I’d say the majority of the spa owners I speak to and that are my students str...

SMME #174 Your 7-Step Funnel Building Process from 2020-11-23T11:00

Let’s put the “fun” in funnels, shall we?! You’ve heard funnels are essential for closing sales on auto-pilot, but the set...

SMME # 173 Creating an Exclusive Experience and Building Relationships for Raving Fans with Sykes&Lanno from 2020-11-16T11:00

We’re officially in the holiday season and Black Friday is directly within our line of sight. This time of year holds tremendous opportunity in bringing in ramped...

SMME #172 Unleashing the Power of Your Personal Brand with April Martini of ForthRight People from 2020-11-09T11:00

Branding might feel like an intangible, amorphous concept, but the truth is that it’s the foundation of everything you bring to life both inside and outside of yo...

SMME #171 Moving Along the Aesthetician Success Path from 2020-11-02T11:00

You know you desire growth and scaling within your business. Maybe you’ve already done significant scaling, but the next step looks fuzzy. No matter where you’re ...

SMME #170 Launching Your Own Line with Sara and Melissa of Sykes&Lanno from 2020-10-26T10:00

Throughout 2020, I’ve had the unique opportunity to document the entrepreneurial journey with my Growth Factor students, Sara and Melissa, the co-founders of Syke...

SMME #169 Social Beats - Mastering Canva for Beautiful Branded Designs from 2020-10-23T10:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch ...

SMME #168 Getting Your Mind Right for Growth with Kendra J. Lewis from 2020-10-19T10:00

You say you want to grow to six and seven figures, but does your mindset match your money talk? Getting your mind right for growth is not one of, but THE most cri...

SMME #167 Social Beats - Using YouTube SEO to Get Found from 2020-10-16T10:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch ...

SMME #166 Harnessing Your Fierce Feminine Leadership with Eleanor Beaton from 2020-10-12T10:00

You began your business journey with passion and drive, but leadership? Maybe that’s an area you feel could use some work. As my guest on this episode shares, as ...

SMME #165 Social Beats - Why Aestheticians Need to Use LinkedIn for Business from 2020-10-09T10:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch ...

SMME #164 Auditing Your Calendar and Planning for Your Best Year from 2020-10-05T10:00

If you want to have a year where your time is spent intentionally doing the work that leads you to hit your biggest goals, fill up your cup, and allow you to cultivate balance between your business...

SMME #163 Social Beats - How to Use Facebook Shops for Ecommerce from 2020-10-02T10:00

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how...

SMME #162 Digital Marketing for Spas from 2020-09-28T10:00

Here’s the cold hard truth: If your spa doesn’t get up to speed with digital marketing in the next two years, you will get left in the dust. Now that we’ve come to grips with that reality, now let’...

SMME #161 Social Beats - Using Facebook Live to Attract Your Ideal Client from 2020-09-25T10:00

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how...

SMME #160 Creating an Authentic Selling Culture Inside Your Aesthetic Practice with Nikki Rausch from 2020-09-21T10:00

Does the idea of someone viewing you as “sales-y” send shivers down your spine? It should, because if you’re doing sales the right way, you never have to worry about coming off as pushy or sleazy o...

SMME #159 Social Beats - Creating a Messenger Marketing Strategy from 2020-09-18T10:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop...

SMME #158 Pursuing Your Powerful Purpose with Sara Anna Powers from 2020-09-14T10:00

If you’re feeling the urge to pivot, that just might be your powerful purpose knocking. Tune into this week’s episode of Spa Marketing Made Easy to hear how you can embrace the shift into your grea...

Episode 157 - Social Beats - Our Top Social Media Schedulers from 2020-09-11T10:00

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how...

SMME #156 The Pros and Cons of Being a Solo Aesthetician Versus Building a Team with Gisel Campbell from 2020-09-07T10:00

You’ve got big dreams, but the idea of hiring a big team...well, that’s a little intimidating. Building a team of all-stars takes time, patience, and tenacity, and the thought of “I can just do it ...

Episode 155 - Social Beats - Should I Create a TikTok Account? from 2020-09-04T10:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop...

SMME #154 Making Intentional and Magnetic Branding Decisions with Sara and Melissa of Sykes & Lanno from 2020-08-31T10:00

Here to join me for another installment of documenting their journey within my Growth Factor program and to talk about all things branding is Sara and Melissa of Sykes & Lanno Skinbar and how toget...

Episode 153 - Social Beats - Best Instagram Caption App from 2020-08-28T10:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop...

SMME #152 Pivoting Toward Profit Through Positivity and Beauty Boxes with Kate Jaksik from 2020-08-24T10:00

In this week’s episode of Spa Marketing Made Easy, I’m talking with one of my Spa Retail Rockstars, Kate Jaksik who is the owner of Glow Beauty Bar in Florence, Massachusetts, to get the behind-the...

SMME #151 - Social Beats - Best Video Editing Apps from 2020-08-21T10:00

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how...

SMME #150 3 Ways to Reward Loyal Clients from 2020-08-17T10:00

Loyalty isn’t something to be taken lightly. After all, that’s what we always aim for with every new client who walks through our doors - that they will always choose to book with us and make us th...

SMME #149 Social Beats - Why You Need a Hashtag Strategy and Where to Use It from 2020-08-14T10:00

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop...

SMME #148 Developing the Critical Skill of Treating Multicultural Skin with JoElle Lee from 2020-08-10T10:00

It’s no secret that if you want to have a long-term and sustainable career in aesthetics, you have to stay committed to a constant development of your aesthetic skill set. And as my guest on this e...

SMME #147 - Social Beats - Leveraging All of Instagram’s Subchannels from 2020-08-07T10:00

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how...

SMME #146 A Step-by-Step Process to Hiring Your Dream Team from 2020-08-03T10:00

Often I hear about hiring disappointments like not getting any great candidates to interview or finding someone you thought was promising only to be let down shortly thereafter. Scenarios like thes...

SMME #145 Pivoting Through the Pandemic with Sara and Melissa of Sykes & Lanno Skinbar from 2020-07-27T10:00

Since the start of 2020, Sara Melissa and I have sat down to record an episode every month as they chronicle their journey to becoming a 7-figure spa. Of course, we could’ve never known that 2020 w...

SMME #144 Using Facebook Ads to Generate Leads on Autopilot with Jackie Ellis from 2020-07-20T10:00

Meet Jackie Ellis, my personal Facebook ads extraordinaire on team AddoAesthetics who has managed Facebook ads for businesses of all sizes and scale. Tune in as we discuss why you need to get off t...

SMME #143 Using the Power of Video to Sell More Products and Services with Brandon Lucero from 2020-07-13T10:00

Here to join me in this episode is Brandon Lucero, founder of Sold With Video and creator of the Video 4x Effect, which is his proven methodology that shifts how online content is created and distr...

SMME #142 Processing Emotions and Releasing Anxiety Through Imagery with Mandy Barbee from 2020-07-06T10:00

You may be looking at the title of this episode and thinking, “Huh? How does processing emotions have anything to do with marketing?” Well, it may not be an obvious correlation, but our emotional w...

SMME #141 Defying Doubt to Chase Your Dreams with Lauren Hum, CEO of Orchid Skin Company from 2020-06-29T10:00

Ever met someone and intuitively knew they had something special, but then you hear their story and they not only confirm that belief, but simply blow you away? That’s what happened when I met my G...

SMME #140 The Fusion of Science and Nature with Victoria Tabak, CEO of Nature Pure Clinical Skincare from 2020-06-22T10:00

If you’ve ever wondered what goes into crafting a product line between the research, intention, heart and drive, you’re going to love this episode with Victoria Tabak who is the CEO of Nature Pure ...

SMME #139 (Greatest Hits) 10 Ways to 10X Your Revenue with Facebook Ads with Tara Zirker from 2020-06-15T10:00

The question is no longer, “should I be using Facebook ads?” but rather, how should you be using them? As an aesthetician driving business to a brick and mortar location, we have our own set of str...

SMME #138 Creating Proactive Habits for Sustainable Health with Amanda Walker of Feel Amazing Naked from 2020-06-01T10:00

Joining me on this episode is Amanda Walker, a “healthstyle” coach and the founder of the Feel Amazing Naked Coaching Program and podcast where she shares her “WHOLE”istic, no B.S., approach to hea...

SMME #137 Navigating the Economic Impacts of COVID-19 with Growth Factor Students, Sykes & Lanno from 2020-05-25T10:00

The last episode we recorded was a couple of weeks before the world shutdown and Sara and Melissa were forced to shut their doors due to the COVID-19 global pandemic. After a whirlwind April, we’re...

SMME #136 The Importance of Having Proper Liability Coverage for Your Aesthetic Practice with ASCP from 2020-05-18T10:00

My guests on this episode of Spa Marketing Made Easy, Emily and Tracy of Associated Skin Care Professionals (ASCP), are making the topic of liability not only interesting as they educate us on why ...

SMME #135 How to Sell More Devices Without Being Salesy with Ghada, Founder and CEO of My Skin Buddy from 2020-05-11T10:00

In this episode of Spa Marketing Made Easy, I’m joined by the Founder and CEO of My Skin Buddy, Ghada, for a presentation-turned-podcast episode all about how to sell more devices to your clients w...

SMME #134 Using Google Ads to Get Your Spa to the Top of Search Results with Deirdre Andrews from 2020-05-04T10:00

Joining me in this episode is Deirdre Andrews, the founder and CEO of Define Marketing, and a Google Ads expert who helps her clients and students get to the top of Google’s search rankings so they...

SMME #133 Leveraging The Power of Going Niche with Tara Walsh of The Lashpreneur from 2020-04-27T10:00

I know it might seem counterintuitive on the surface, but when you dig deeper, you’ll find that focusing on your one thing is also what allows you to become the ultimate expert, and no one is a bet...

SMME #132 How to Build a Local Following and Get Found on Instagram with Danielle Pastula from 2020-04-20T10:00

Here to help us learn how to get found by and build up our local following is my long-time copywriter and social media strategist, Danielle Pastula. Together we discuss why getting strategic with h...

SMME #131 How to Reset Your Goals and Create New Plans for Your Business with Ali Schiller from 2020-04-13T10:00

In this episode, I’m joined by Ali Schiller who is the founder of Accountability Works and has been featured in Fast Company, Business Insider, and is the featured accountability expert in Entrepre...

SMME #130 Crafting Promotions for Maximum Profitability with Sara and Melissa of Sykes & Lanno Skinbar from 2020-04-06T10:00

In this episode, I’m joined again by my Growth Factor students, Sara and Melissa of Sykes & Lanno Skinbar, who are knocking it out of the park with crafting promotions for maximum profitability. In...

SMME #129 Reaching 7-Figure Celebrity Aesthetician Status Through PR With Alana and Jared Mitchell from 2020-03-30T12:00

It’s publicity month on The Spa Marketing Made Easy podcast, and here to join me are my now third-time guests, Alana and Jared Mitchell of Skincare by Alana!

If you’re not familiar with th...

SMME #128 How to Recession Proof Your Spa Business from 2020-03-23T11:00

This week’s podcast episode is pulled from a training I did for clients and members of my paid programs at the end of February 2020, and was slated for release for late April. My team and I have de...

SMME #127 Pushing Past Fear to Get Publicity and Impact Millions with Selena Soo from 2020-03-16T11:00

In this episode of Spa Marketing Made Easy, I had the honor of sitting down with my business coach and mentor, Selena Soo, who is the ultimate connector and the founder of Impacting Millions, where...

EP #126 #Beautybomb - The Fitzpatrick Scale from 2020-03-11T11:00

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your gam...

EP #125 Securing Publicity for Your E-Commerce Brand with Lynya Floyd from 2020-03-09T11:00

Listen in as I chat with Lynya Floyd, a journalist and media maven with 20+ years experience in the health and wellness media realm who has worked for household name publications like Glamour, Seve...

SMME #124 #Beautybomb - Sugaring from 2020-03-04T12:00

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your gam...

SMME #123 5 Ways to Gain Publicity to Grow Your Brand and Aesthetic Business from 2020-03-02T12:00

Now, if you’ve been a listener to Spa Marketing Made Easy for even a few episodes, you know I love Facebook and Instagram ads, but another way to boost your brand recognition and aesthetic expertis...

SMME #122 #Beautybomb - Clear + Brilliant from 2020-02-26T12:00

In this week’s #Beautybomb, I’m walking you through a complete Clear+Brilliant treatment from prep to post-care.

SMME #121 Client Retention and Retail Sales with Growth Factor Students Sykes & Lanno from 2020-02-24T12:00

It’s a new month and a new episode with my Growth Factor Framework students, Sara and Melissa of Sykes & Lanno. Tune in as we talk client retention and retail sales that have 3x’d their Q1 revenue.

SMME #120 #Beautybomb - diVa from 2020-02-19T12:00

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your gam...

SMME #119 Writing Emails That Get Opened and Get You Paid with Tarzan Kay from 2020-02-17T12:00

“The money is in the list.” It’s a saying you may have heard throughout your business education and journey, and here to prove it to you in this episode of Spa Marketing Made Easy is email marketin...

SMME #118 #Beautybomb - Microcurrent from 2020-02-12T12:00

In this week’s #Beautybomb, I’m talking about microcurrent aka the “non-invasive face lift.” Anyone who knows it love the instant gratification results, but what makes it even more powerful is it’s...

SMME #117 4 Simple Steps for Organizing Your Life Like a CEO from 2020-02-10T12:00

So often we talk about a work/life balance, but the truth is, your life and how you keep it organized plays a large role in your business’ success. That’s because with you as your business’ leader,...

EP 116 #Beautybomb - Enzymes from 2020-02-05T12:00

In this week’s #Beautybomb, I’m talking about enzymes aka those powerful proteins that eat away the dead, keratinized skin cells keeping complexions less-than-luminous.

In this episode yo...

SMME #115 Defining Your Path to Success with The Business Map Method by Terra Bohlmann from 2020-02-03T12:00

In this episode of Spa Marketing Made Easy, I talk with the mastermind behind the method, Terra Bohlmann, a business strategist and coach who helps female entrepreneurs transform their five-year pl...

SMME 114 #Beautybomb - LED Light Therapy from 2020-01-29T12:00

In this week’s #Beautybomb, I’m discussing a trending treatment topic in the aesthetic space, LED Light Therapy. From at-home LED devices to in-spa treatments, the modality has become increasingly ...

SMME #113 Follow-Up From Month One Inside the Growth Factor Framework from 2020-01-27T12:00

They’re back for their first official update of the year! I’m talking about today’s guests, Sara Sykes and Melissa Lanno, who are the co-owners of Sykes & Lanno, and are officially one month in to ...

SMME #112 #Beautybomb - Neuromodulators from 2020-01-22T12:00

In this week’s #Beautybomb, I’m talking about neuromodulators better known by the name: Botox! Well, to be accurate, Botox isn’t the only neuromodulator/neurotoxin on the market as this is more of ...

SMME #111 The 3 Biggest Mistakes Aestheticians Make On Instagram from 2020-01-20T12:00

If marketing your spa on Instagram feels like an uphill battle, I’ve got news for you: you’re likely making one of the three biggest mistakes that the majority of aestheticians are making on Instag...

SMME #110 #Beautybomb - PRP from 2020-01-15T12:00

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client c...

SMME #109 Moving From The Treatment Room to Full-Time Brand and Product Retailer with Stephanie Laynes from 2020-01-13T12:00

In this episode, I’m joined by Stephanie Laynes, the founder of Smooth Skin Supply and Se-Brazil, who’s sharing her journey of moving out of the treatment full-time and into the role of CEO of her ...

SMME #108 #Beautybomb Emsculpt from 2020-01-08T12:00

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client c...

SMME #107 The Strategic Secrets of Using Groupon the Right Way from 2020-01-06T12:00

Groupon is an advertising channel and a client acquisition strategy, and when done with the right process, can serve as a powerful way to build up your brand awareness and your clientele. In this e...