Podcasts by Spa Pool Marketing Success

SPMS Podcast 28 - Learning from the Past, Building for the Future with Megan Kendrick from Spa Retailer from 2021-05-06T04:00

No matter how good or bad you were at marketing and promoting your pool and spa business in 2020, most of the dealers and manufacturers listening to this podcast probably had a significant incre...

SPMS Podcast 26 – Step 8 – Testing and Tracking Your Internet Marketing from 2021-02-16T00:00

Most dealers make the mistake of thinking that once they build a new website, deploy a new AdWords campaign, start sending out a newsletter or start posting to Facebook, that they’re done with t...

SPMS Podcast 24 – Step 5 and 6 – Track Your Website Analytics from 2021-02-02T07:00

Google Analytics is a free service provided by Google that provides detailed statistics about your website traffic. 

Reviewing specific sections once a month will give you a good overview ...

SPMS Podcast 23 – Web Push Notification Marketing from 2021-01-26T07:00

Push notification marketing is an advertising, communication and re-engagement strategy that will let dealers send messages to customers and through clickable browser notifications even when the...

SPMS Podcast 22 – Messenger Marketing, Live Chat and Chatbots from 2021-01-19T00:00

In a “perfect world” you would offer live chat 24/7 with customer service agents always available to answer customer and prospect questions.  Unfortunately, that’s not a real option for most dea...

SPMS Podcast 21 – Step 4 - Covert Traffic into Leads from 2021-01-12T07:00

There is only one main purpose for your website and that is to convert website visitors into leads.  The only way to verifiably do this is to capture their contact information.  As mentioned in ...

SPMS Podcast 20 – Geo-fencing (Location-Based Targeting) from 2021-01-05T07:00

As a result of geo-fencing, the right customers see the right ad at the right time. Geo-fencing works by drawing a virtual line around an area (like your competitors’ showroom).  

When ...

SPMS Podcast 19 – Google My Business (GMB) Training from 2020-12-29T00:00

9 reasons why Google My Business is so important to your business and the 10 best ways to optimize your GMB listing. I'll also discuss responding to Google reviews and how to get Google My ...

SPMS Podcast 18 – How to Promote and Amplify Your Organic Content from 2020-12-15T07:00

Now that you’ve created an amazing blog post, press release, video, etc., you want to amplify your message, extending it beyond just your website.  I’ll show you 9 different types of on-site org...

SPMS Podcast 17 – Organic Traffic Using Content Marketing from 2020-12-11T07:00

Content marketing not only helps educate and attract customers it also improves your chances of showing up on page one of Google and other search engines.  Plus, it helps you engage readers and ...

SPMS Podcast 16 – Facebook Advertising from 2020-12-08T12:00

For Facebook ads to work, they must be relevant to the user and really stand out.  An effective Facebook ad is one that drives traffic to your website and generates leads containing detailed con...

SPMS Podcast 15 - AdWords Settings That Most People Miss from 2020-12-04T07:00

In this episode, I’m going to review settings that dealers often miss when setting up their AdWords campaign, measuring, testing and improving your results and common mistakes that can cost you ...

SPMS Podcast 14 - Google AdWords from 2020-12-01T11:00

I’m going review one of the main sources of paid traffic sometimes referred to a PPC or pay per click – Google AdWords (now called Google Ads). You’ll also learn: 3 critical things you need to d...

SPMS Podcast 13 - How to Drive Traffic to Your Website from 2020-11-27T07:00

A brief introduction to step 3 of the 9 Steps to Internet Marketing Success for Pool and Spa Dealers including the 3 main goals of any successful Internet marketing strategy and a quick breakdow...

SPMS Podcast 12 - Schema Markup from 2020-11-23T07:00

One of the newest and most under-utilized SEO tools is website Schema markup. This podcast is a crash course on what it is and how you can benefit from it.

 The Schema markup code essentia...

SPMS Podcast 9 - Overlooked and Mis-Used Keyword Strategies from 2020-11-06T07:00

Building a successful keyword strategy isn’t complicated but does require that you master a few basics.  Here are a few unique strategies to consider and others to avoid.

Dave Carleton<...

SPMS Podcast 8 – Step Two - How to Use SEO to Get Your Website Lead Generation Ready from 2020-11-03T07:00

Step Two in the 9 Steps to Internet Marketing Success for Pool and Spa Dealers

Creating an effective on-site SEO strategy is critical to the success of your business. 

 But, b...

SPMS Podcast 8 – Step Two - How to Use SEO to Get Your Website Lead Generation Ready from 2020-11-03T07:00

Step Two in the 9 Steps to Internet Marketing Success for Pool and Spa Dealers

Creating an effective on-site SEO strategy is critical to the success of your business. 

 But, b...

SPMS Podcast 8 – Step Two - How to Use SEO to Get Your Website Lead Generation Ready from 2020-11-03T07:00

Step Two in the 9 Steps to Internet Marketing Success for Pool and Spa Dealers

Creating an effective on-site SEO strategy is critical to the success of your business. 

 But, b...

SPMS Podcast 7 - Three Things You Should Never Do on Your Website and 5 Must Haves for Business Owners from 2020-10-30T07:00

Want to improve the user experience of every visitor to your site?  Concerned about losing control of your website to an employee or marketing agency?  Then you better listen to these tips!

SPMS Podcast 6 - Seven “Must Have” Pages for Your Website from 2020-10-26T07:00

Based on years of experience reviewing Google Analytics for hundreds of industry websites, I have compiled a list of pages that every pool and spa dealer should have.  

 Once you add them,...

SPMS Podcast 5 – Website Best Practices from 2020-10-20T07:00

Website Best Practices - technical tips, 4 content suggestions and 6 specific website pages, navigation and links you should have on your site.  I'll also talk about the importance of the &...

SPMS Podcast 4 – Different Ways to Improve Your Website Design from 2020-10-17T07:00

Today I’m going to discuss a variety of different ways to improve your website design.

 Today’s podcast isn’t intended to be a comprehensive “deep dive” into website design. Rather, the go...

SPMS Podcast 3 - Step One – Create or Improve Your Website from 2020-10-15T06:00

In this podcast, I’ll be talking about Step #1 in the 9 Steps to Internet Marketing Success for Pool and Spa Dealers – Creating or Improving Your Website.

 I’ll be sharing ...

SPMS Podcast 2 - 9 Steps to Internet Marketing Success for Pool and Spa Dealers from 2020-10-08T14:00

Don't skip this podcast - it's the roadmap/overview for all future podcasts. In this podcast, I’m going to give you a quick introduction and overview of my 9 Steps to Int...