165: Turn bad news into success. Klaus Wegener, 35up - a podcast by Oliver Aust & Lena Carlson

Every company faces an existential #crisis as it grows.

"As an entrepreneur, you need to speak about the difficulties you are having“, says our guest today. His unconventional view: Start your conversations, your investor pitches and company presentations with the bad news.

Klaus Wegener, co-founder und Managing Director of 35up, knows what he is talking about. He has seen companies rise and fall, founded several himself and led his first company Caseable through a severe crisis in 2019. Thousands of customers were waiting for their phone and laptop cases to arrive - thanks to trade barriers erected by the Trump Administration. Caseable's online rankings dropped like a stone to 1 star, usually the end of any e-commerce startup. How Klaus and the team turned it around thanks to excellent crisis communications, holds many lessons for any #entrepreneur.

Klaus’s focus is now on his latest venture 35up, together with his co-founders Fabian Louis and Viktor Schröder. 35up recently raised a seven-figure round and aims for category leadership in "embedded cross-selling".

Tune in and find out:

🔥 What communications can turn around an existential crisis

📣 How talking about the negatives can strengthen your reputation

📌 How to become a category leader

Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

Here’s the link to the Robert Ermich episode, Klaus mentions in the episode: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535?i=1000532566862

#pitchdeck #startup #funding #communications #crisiscommunication #podcast #speaklikeaceo #ceoinsights

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