Activating your Digital Cheer Squad with Auckland Blues&managing fan reactions online with Brisbane Lions - a podcast by Sean Callanan aka @seancallanan

In this Sports Geek Podcast we chat to James Rigby from Blues about True Blue HQ built using Digital Cheer Squad helped him activate Blues fans with the team and a key digital sponsor. We also chat with Jarrod Price from the Brisbane Lions on dealing with upset fans when a club legend is let go as coach and then amplifying fans buoyed by the another club legend stepping in a new coach. Full show notes - https://sportsgeekhq.com/podcast/sgp-018-activating-your-digital-cheer-squad-with-auckland-blues-managing-fan-reactions-online-with-brisbane-lions/

Further episodes of Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Further podcasts by Sean Callanan aka @seancallanan

Website of Sean Callanan aka @seancallanan