Joe Gottfried from MLSE on integrating partners in digital - a podcast by Sean Callanan aka @seancallanan

Sean catches up with Joe Gottfried, Manager – Digital Media Sales for Maple Leaf Sports & Entertainment on the latest podcast. 

On this podcast you'll learn about:

• Why less partners that do more is better
• Key rules MLSE partners must follow for digital campaigns
• What partners are looking for in successful campaigns
• How important building trust between digital & commercial
• Why the digital sponsorships needs process for success
• How to solve the “square peg-round houle” problem when you think a sponsor doesn't quite fit
• How will sponsor campaigns be affected by Facebook Brand guidelines
• Why education was important early and remains important as the landscape changes

https://sportsgeekhq.com/podcast/joe-gottfried-mlse/

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