Paul Greenberg championing CRM in sports - a podcast by Sean Callanan aka @seancallanan

Paul Greenberg is affectionately known as the Godfather of CRM, his book “CRM at the Speed of Light” serves as the textbook for most universities around the world.  Sean chats with Paul about CRM trends and what sports can do with data. Full show notes - https://sportsgeekhq.com/podcast/paul-greenberg-crm/

Further episodes of Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Further podcasts by Sean Callanan aka @seancallanan

Website of Sean Callanan aka @seancallanan