Episode #19 ft Lawrence Epstein of the UFC - a podcast by Sports Innovation Lab Fluid Fan Podcast

This week’s episode of the Fluid Fan Podcast features an interview on immersive media and the return of live sports. Angela Ruggiero is joined by Lawrence Epstein the Senior Executive Vice President and COO of the UFC. The two will discuss Lawrence’s role in growing the UFC from a $2 million entity to a $4 billion dollar sports property, as well as, the protocols and technology needed to be the first live sporting event in the US to return during the pandemic. Lawrence is a member of our Athlete Driven Media Leadership Board and explains how important it is for the UFC to work with its athletes to build up their brands outside the octagon.

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