Episode #26 ft Lou Kovacs of Octagon - a podcast by Sports Innovation Lab Fluid Fan Podcast

On this week's episode, Lou Kovacs, the President, Marketing & Events in North America at Octagon joins Angela Ruggiero to discuss the new sponsorship trends in sports. Lou has coined the term "new endemic" as these non-traditional properties are beginning to make their way into sports. As COVID continues to make waves in the sporting world, Lou explains the long term effects and impact the global pandemic will have on the sponsorship market as well as the brands that are helping push the industry forward.

Further episodes of Sports Innovation Lab Fluid Fan Podcast

Further podcasts by Sports Innovation Lab Fluid Fan Podcast

Website of Sports Innovation Lab Fluid Fan Podcast