Episode #28 Data-Driven Sponsorship ft Josh Walker - a podcast by Sports Innovation Lab Fluid Fan Podcast

On this special edition of the Fluid Fan Podcast, Angela is joined by her co-founder Josh Walker to discuss the latest report Data-Driven Sponsorship. Our Next-Gen Sponsorship Leadership Board spent the past year working together to help move the sports industry forward, and this report is a product of our research and their insight. As COVID changes the sponsorship and activation landscape, it is more important than ever to understand your audience and collect the right data. Brands and leagues that are able to collect and utilize the data around their fans in order to create a targeted and innovative sponsorship platform will be leading the way.

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