Episode #59 ft. Roberta Bowman of the LPGA - a podcast by Sports Innovation Lab Fluid Fan Podcast

This episode of the Fluid Fan Podcast is all about the incredible work of Roberta Bowman, Chief Brand and Communications Officer at the LPGA. Roberta joins Angela to discuss the new LPGA Hoodie campaign, the tour's storytelling and branding strategy, as well as the impact of the Fan Project. Roberta and the LPGA were amazing partners throughout the Fan Project, and know the value the data and the findings can be to the industry. Learn about the LPGA's emphasis on the tour athletes and their lives beyond the course and more.

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