Episode #9 ft Ishwara Glassman of Verizon Media / Yahoo! Sports - a podcast by Sports Innovation Lab Fluid Fan Podcast

Ishwara Glassman, the Head of Sports Partnerships at Verizon Media / Yahoo! Sports, is the guest on today's show. Ishwara discusses the new immersive features on the Yahoo Fantasy Sports app, the new betting deal with MGM and GVC Holdings, as well as the important factors in a partnership. Fluid Fans want lean in engagement, second-screen activities, and the ability to consume their sports anywhere and anytime. Ishwara explains how those ideologies are shaping the way Yahoo Sports and Verizon Media are changing the way they think about creating their products for fans.

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