EP8 - From pain to product Masterclass with Amanda Thomas - a podcast by Amy Hoy & Alex Hillman. Product business crusaders. Build your own thing.

Amanda has learned the hard way that publishing beautiful books on the Kindle and other e-readers is a pain in the ass.

In this hour long masterclass, Amy and I help Amanda through her first steps in turning this deep vein of pain into her first product.

We talk about:

• Choosing and narrowing an audience (including some critically counterintuitive lessons)


• How to spot evidence of a market (where's the proof that lots of people have the same itch you're trying to scratch)


• Designing who your product will resonate with first


• How to develop marketing content (we call them ebombs)


• How to use audience jargon to connect with your audinece


• How to figure out what your audience already knows (and use that to your advantage)

...and a lot more

This recording originally appeared on: https://unicornfree.com/2015/from-pain-into-a-product-a-real-live-coaching-session

Further episodes of Stacking the Bricks: Creators and Entrepreneurs You Can Relate To

Further podcasts by Amy Hoy & Alex Hillman. Product business crusaders. Build your own thing.

Website of Amy Hoy & Alex Hillman. Product business crusaders. Build your own thing.