235: Use a Book To Create Multiple Streams of Income: Jyotsna Ramachandran - a podcast by Meg Rentschler
from 2021-05-05T03:00
Do you have a book in you that the world is waiting to read? You may not realize that writing a book can increase your visibility and income flow, leverage your wisdom, and bring added value to your clients. My guest today breaks down the process and teaches us the basics. Join us to learn more!
Jyotsna Ramachandran is a bestselling author, book publisher, TEDx speaker, and international Author Success Coach. She helps coaches, trainers, speakers, and experts build a super-profitable author funnel with the help of their book. Jyotsna founded Author Success Academy to help aspiring authors finally finish their book, get it professionally published, market it into a bestseller, and use that position to grow their business. Jyotsna has helped over 400 authors from 35 different countries through her global publishing agency, Happy Self Publishing. When Jyotsna isn’t working, this mom of two kids also loves to dance, run, plan her next solo trip, and is a passionate advocate for educational rights.
Show Highlights:
● What led Jyotsna to work with others to get their word out in a published book
● Why there is such a good fit for coaches to become authors because the framework is already there
● Ways to convert readers into clients:
○ Pull method: how to pull readers in with connection
○ Push method: how to collect leads from readers
● Why you should give away a lead magnet with each book
● Why you must make your call to action very clear and specific
● Additional income streams can include online courses, membership sites, virtual summits, and live events--all with different levels of commitment for your clients
● Why you should offer more options to your clients rather than just one-on-one coaching and a book
● Jyotsna’s author funnel and how it works in offering a range of services
● How a book will elevate you as a speaker
● Jyotsna’s proven formula to becoming a TEDx speaker
● Jyotsna’s parting advice: “Be generous in sharing your content in your book; it will only motivate people even more to work with you.”
● Why you should view your book as your legacy, make it your masterpiece, and start writing now!
Resources:
Join the Happy Authors’ Tribe Facebook group at Happy Self Publishing
Further episodes of STaR Coach Show
Further podcasts by Meg Rentschler
Website of Meg Rentschler