273: How to Position Yourself as the Go-To Expert: Claudia Miller - a podcast by Meg Rentschler

Today’s topic is relevant to every business even if you aren’t a coach! To position yourself as an expert, you have to be intentional about building credibility and visibility in your field. Join me for a closer look!

Claudia Miller helps women in tech get to the next level in their careers. She has helped clients get up to $100K in salary increases along with flurries of emails from headhunters at well-known companies like Google, Facebook, and Nvidia. Her workplace expertise has been featured in Forbes, MSNBC, and Thrive Global. Claudia is on Business Insider’s 2021 global list of Top 23 Most Innovative Career Coaches. In today’s show, Claudia talks about knowing your audience, knowing your differentiator, and strategies we can implement with confidence. She brings her expertise to help you become the go-to expert in your field.

Show Highlights:

● What led Claudia to the work she does today in empowering women in their careers

● Why positioning yourself as an expert begins with mindset

● How you, as the expert, can level down, reach those on your level, or level up to those above you

● Steps to identify your expertise, your target, and their pain points by asking, “Who is my audience, and how can I help them?”

● How to identify who your audience is listening to (Ex: podcasts, blogs, newsletters, etc.)

● How to pinpoint your market differentiator–and it might be what you view as a weakness!

● How Facebook groups (and other social media platforms) can put you in touch with your ideal customer, build your brand, and establish your expertise.

● Why it is beneficial to reach out to reporters and journalists with a concise and compelling hook about what you do

● Why you should have a press page on your website that features your media appearances

● What things should (and should not) be included on your speaker page (Hint: Think of it as your resume!)

● How to position yourself through public speaking by looking for seminars, symposiums, and panels that are looking for speakers

● Final advice from Claudia: “Positioning yourself as an expert brings fear. You have to make a plan and set goals.”

Resources:

Connect with Claudia on her Website, LinkedIn, or via Email.

Mentioned in today’s episode:  Haro and Canva

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