280: Capturing Your Client’s Words: Copywriting Secrets with Sarah Talbert - a podcast by Meg Rentschler

Today’s conversation is all about getting your message out to your clients through the world of copywriting. You will learn some tips and tricks to find your voice and use it to bring your message across to those who need to hear it. Join us to learn how to get your message out so that it truly resonates with your audience!

Finding the voice of ideal clients for business owners across the US and Canada, Sarah Talbert is the copywriting strategist trusted by six and seven-figure business owners alike. Founder of Sandbar Marketing, Talbert has developed a proven research process to truly dig out the language of an ideal client, research their behaviors, and turn it into copy for everything from websites to social media. In today’s conversation, Sarah dives into the process of effective messaging. She explains how to the right language to resonate with your prospects and make your clients feel heard and understood.

Show Highlights:

• Sarah shares her journey and explains what lights her up about copywriting.

• The framework Sarah uses to help her clients find their voice and make their messaging more effective.

• Finding your voice for different pieces of your messaging.

• Your voice needs to be more succinct for your website and sales pages.

• Do your storytelling and explain why people would want to connect with you in your emails.

• Speak from your values on your sales pages. That can drive the language you use.

• Things you need to be aware of when it comes to your audience voice.

• How to add an extra layer of value by raising revenue from testimonials.

• Third-party interviews often allow people to be more honest about their experiences.

• Some tips for gaining clarity around the kind of transformation your client is looking for.

• Sarah shares the PAS (Problem Agitate Solution) copywriting formula for improving copy technique for posts or blogs.

• Strategies for gaining consistency and flow around giving content.

• Great tips for stepping into your space and owning your piece of the market.

Resources:

Write better headlines

Sarah’s website

Sarah on Instagram 

Sarah Talbert on LinkedIn

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