299: Embrace Sales: Catherine Brown - a podcast by Meg Rentschler
from 2022-08-03T03:00
We all know that part of having a successful business is selling, but most of us cringe at the sound of the word “sales.” Today’s show will teach you how to embrace the reality of selling, including getting past the mindset issues that some of us have around selling ourselves and our services. Come join the conversation to learn more from today’s expert guest!
Catherine Brown is the author of How Good Humans Sell: The Proven Path to B2B Sales Success. As a veteran of 25+ years of B2B (business to business) selling, she understands what it means to build a business during challenging times. She launched her first sales consulting firm in 2003, and now runs the sales training firm, Extra Bold Sales, where she coaches others to sell with confidence. Her sales system includes psychology research that gets to the heart of why people don’t sell effectively, and she trains on the reasons people buy. With honesty and transparency, Catherine shares insights about her sales process that take the frustration and worry out of business development, along with how we can apply our coaching methods to our sales.
Show Highlights:
- How Catherine came to the work she does today
- Why Catherine wants to help people overcome negative stereotypes about selling to get what they want in their businesses
- How to use “notice and naming” to choose what to believe instead of making up stories
- Catherine’s advice about how to reconnect with someone without using “just following up” and “just checking in” phraseology
- Why you want the prospective client to see you as a connector to resources and assets
- Why we need to have a growth mindset vs. a fixed mindset
- How we need different motivators for different domains in our lives
- How to have money conversations and make proposals with clients
- How to ask the right questions to go to a deeper level about what you sell
Resources:
Connect with Catherine: www.extraboldsales.com or www.howgoodhumanssell.com
Catherine’s book: How Good Humans Sell
To celebrate our upcoming 300th episode, I’m offering a FREE Masterclass series, The 6 C’s to Your Coaching Master Plan. Register at www.STaRcoachregister.com.
To join the Fall Mentor Program with Meg, visit www.starcoachshow.com/mentor.
Visit my website for your FREE download: What I Know Now, That I Wish I Had Known When I First Started Coaching.
Mentioned in this episode:
Join the Star Coach Masterclass!
Learn the 6 C’s to your Coaching Masterplan.
Further episodes of STaR Coach Show
Further podcasts by Meg Rentschler
Website of Meg Rentschler