Episode 10: Rory Sutherland - a podcast by Jas Gill

In this conversation we discuss:
- The concept of psychological innovation versus technological innovation
- What are psychological moonshots
- The struggle between the hard sciences, social sciences and business
- Engineers vs marketers - who deserves more credit
- How our evolutionary behaviour drives consumer decision making
- The trouble with metrics and optimisation

Further episodes of Stars and Bacteria

Further podcasts by Jas Gill

Website of Jas Gill