Podcasts by B2B Revenue Vitals

RV129 -B2B Marketing Trends: Embracing Data and Customer Insights | Host the Pro Podcast from 2023-12-12T11:00

Chris was invited to join Nitzan Kravitz on Mayple’s Host the Pro Podcast to talk about the current trends in B2B marketing strategies and the need for a comprehensive understanding of customer ...

RV 128 - The Power of Macro Strategy Changes from 2023-12-08T11:00

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. ...

RV127 - AI in Marketing: Practical Use Cases and Future Impact | Sarah Kennedy Ellis from 2023-12-05T11:00

"As long as you continue to progress forward, you don't really run into an issue because the bot is not going to outrun the human in terms of innovation right now."

RV 126 - Unlocking Marketing ROI: Data and Strategies from 2023-12-01T11:00

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. ...

RV125 -The Importance of Creating Content for Business Growth | Growthpreneurs podcast from 2023-11-28T11:00

Chris was invited to join Shanee Moret on the Growthpreneurs podcast to chat about the benefits of content in B2B. Chris emphasizes the importance of creating and distributing content on social ...

RV124 -The power of Content, Education and Understanding your Customers | Let’s talk branding from 2023-11-21T11:00

Chris was invited to join Stef Hamerlinck on the Let’s talk branding podcast to discuss content and branding.

Chris challenges the traditional approach to B2B marketing and emphasizes th...

RV 123 - Challenging the SDR Model and Rethinking Paid Social Strategy from 2023-11-17T11:00

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. ...

RV122 - Unlocking the Power of Mindset in Revenue Generation | Steven Schmidt from 2023-11-14T11:00

Chris was invited to join Steven Schmidt on the Magnetic podcast to discuss the new era of revenue and the importance of mindset in driving success. Chris shares his journey from freelancer cons...

RV 121 - Shifting Paid Social Strategy for Demand Creation and Effective Budget Allocation from 2023-11-10T11:00

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, and today he is sharing a snippet of advice from that call. 

Fi...

RV 120 - ABM Platforms: Not a Silver Bullet from 2023-11-07T11:00

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, and today he is sharing a snippet of advice from that call. 

He...

RV119 - Using Data and Customer Insights to Build a Successful 2024 Strategy from 2023-11-03T10:00

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. ...

RV118 - Leveraging Key Opinion Leaders in Marketing | Nearbound Marketing Podcast from 2023-10-31T10:00

Chris was asked to join the Nearbound Marketing Podcast, hosted by Logan Lyles, to talk about the importance ...

RV117 - Maximizing Resources for Revenue Strategy from 2023-10-27T10:00

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry obser...

RV 116 - Building a Personal Brand as a Seller on LinkedIn: Consultative Session from 2023-10-24T10:00

Chris sat down with Spencer Tally for a consultative session surrounding the creation and growth of personal brand. Chris suggests that Spencer can create content around how he works with his ma...

RV 115 - The Five Core Stages of Revenue Strategy from 2023-10-20T21:58:17

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. ...

RV 114 - The Future of Rev Ops: Breaking Down the Myths and Misconceptions | RevOps 500 Podcast from 2023-10-15T10:00

Chris sat down with Sajeel Qureshi, on the Rev Ops 500 podcast to discuss the myths and future of revenue operations (Rev Ops). Chris challenges the notion that Rev Ops is the most important fun...

RV 113 - Shifting Trends and Metrics in Revenue Growth Strategies from 2023-10-13T10:00

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. ...

RV 112 - Improving Marketing Strategy for Real Estate Brokerage: Consultative Session from 2023-10-10T10:00

Chris sat down with Cameron Evans for a half hour consultative session to provide valuable insights and strategies for a real estate brokerage firm looking. Chris emphasizes the importance of fo...

RV 111 - Pipeline Inflation Explained (w/real data) from 2023-10-06T10:00

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. ...

RV 110 - Boosting Conversions and Optimizing Demand Generation Strategies | Donuts & Demand from 2023-10-03T10:00

Chris was invited onto the inaugural episode of Donuts and Demand, hosted by Lindsay McGuire and joined as well by LaShanda Jackson. They discuss the definition of demand gen, share tips for suc...

RV 109 - MUST LISTEN: Manufacturing Revenue is a Science… | SassyTalk Podcast from 2023-10-01T10:00

Chris joined Ricky Sevta and Sean Diljore on the Sassy Talk podcast to share his insights on demand capture, demand creation, and revenue operations for early-stage B2B companies. He emphasizes ...

RV 108 - Data & Patterns You Need to Know for 2024 Planning from 2023-09-29T10:00

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. ...

RV 107 - Dark Social and Demand Generation in B2B Marketing | Nex6 from 2023-09-26T10:00

Chris was invited onto the Nex6 Project, hosted by John Ghiorso, to discuss Dark Social and Demand Generation in the context of B2B marketing. Chris emphasizes the need for a holistic revenue te...

RV 106 - Re-Evaluate Your Metrics to Drive Revenue Growth | SaaS Metrics Palooza from 2023-09-24T10:00

Chris was a guest speaker for the SaaS Metrics Palooza, happening live online from October 10-12, coordinated by benchmark.it. Listen

RV 105 - Practical Applications of Pipeline Velocity for Revenue Growth from 2023-09-22T10:00

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. ...

RV 104 - The Changing Landscape of B2B Go-to-Market Strategies | Closing Time Podcast from 2023-09-19T10:00

Chris joined Insightly CMO Chip House on the Closing Time Podcast to discuss the changing landscape of B2B go-to-market strategies and why traditional methods are no longer effective. He highlig...

RV 103 - Dark Social: The Future of Marketing | Javelin Journeys Podcast from 2023-09-15T10:00

Chris joined Paul Banks, host of the Javelin Journeys podcast, to chat about the importance of understanding dark social and its impact on marketing strategies. He emphasizes that while it may b...

RV 102 - Finding Your Entrepreneurial Voice | Redline Podcast from 2023-09-12T10:00

Chris joined Shane Mahi on the Redline Podcast to discuss the challenges faced by B2B SaaS companies in reaching their target customers. He shares strategies to overcome these obstacles and emph...

RV 101 - Flawed Reporting Models and Making Conference Impact Last from 2023-09-08T10:00

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. ...

RV 100 - The State of Capturing Demand with Gaetano DiNardi from 2023-09-05T10:00

The iconic duo of Chris Walker and Gaetano DiNardi is back together to review the current state of capturing demand and answer audience questions live. During this episode, they cover:

-A...

RV 99 - LinkedIn's Influence Revenue Reporting and Overspending on Demand Capture from 2023-09-01T10:00

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. ...

RV 98 - Navigating Demand Capture and Creation with SDRs | B2B Revenue Acceleration from 2023-08-29T10:00

Chris was invited onto the B2B Demand Acceleration hosted by Catarina Hoch of Operatix to discuss the difference between demand capture and demand creation in B2B marketing. He emphasizes the ne...

RV 97 - Distinguishing ROI from Strategic Decision-Making from 2023-08-27T10:00

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations....

RV 96 - Finding Revenue Growth Through Content | Founder Wisdom Podcast from 2023-08-25T10:00

Chris was asked to appear on the Founder Wisdom YouTube Stream hosted by Charles Cormier, to share his unique perspective on revenue operations and go-to-market strategies for B2B companies. He ...

RV 95 - Redefining MQLs and the Importance of Shared Pipeline in B2B Marketing | Making Fun of Marketing from 2023-08-22T10:00

Chris was invited onto the Making Fun of Marketing podcast, hosted by Scott Logan of Kronologic to discuss the flaws in traditional marketing practices and the need for a new approach. He emphas...

RV 94 - Transitioning to an Integrated Allbound Revenue Team from 2023-08-20T10:00

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. ...

RV 93 - Understand Your Customer | Mentimeter Learning Sessions from 2023-08-18T10:00

Chris sat down for a Marketing Learning Session with Mentimeter employees, led by Johanna Fagerstedt. He emphasizes the importance of understanding customers deeply and collecting primary market...

RV 92 - Overcoming the B2B Tech Struggle with Go-to-Market Strategy | ForwardSlash Podcast from 2023-08-15T10:00

Chris was invited onto the ForwardSlash podcast, hosted by Adam Buettner to talk about rethinking ABM & website strategies. Chris discusses the need for companies to transform their go-to-ma...

RV 91 - Winning the Mindset Game as an Entrepreneur | Belkins Growth Podcast from 2023-08-13T10:00

Chris was invited onto the Belkins Growth Podcast, hosted by Michael Maximoff, to discuss the importance of building trust in business and how to do so effectively. Chris shares his personal and...

RV 90 - Revenue Science: Breaking Revenue Down to the Atomic Level from 2023-08-11T10:00

“All attribution is imperfect; it’s about how do we collect the right data, how do we then process it with our brain and our strategy, and make strong decisions.”

Chris Walker hosts weekl...

RV89 - AI & The Future of Marketing | Meghan Keaney Anderson from 2023-08-09T10:00

Chris sat down with Meghan Keaney Anderson of Jasper AI to talk about the impact AI has had on the current state of marketing, and forecast what marketers can do to keep up in the constantly shi...

RV 88 - LEAKED: Vault Event | Tracking Effectiveness of Every Pipeline Source & AI’s Impact on SEO from 2023-08-05T10:00

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, and this week he opened by covering a couple important and timely indu...

RV 87 - Organizational Change Management to Transition from Lead Gen to Demand Gen | Live Consulting Call from 2023-08-02T10:00

Following up on their first conversation back in June, Chris sat back down with George Boot of Acquired.com. In this session, they discuss the experience of transitioning from an SDR to a demand...

RV 86 - LEAKED: Vault Event | Shifts in Funding Confidence, HIRO Pipeline Standardization, & Changing Lead Metrics Mindset from 2023-07-29T10:00

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, and this week he opened by covering a couple important and timely indu...

RV 85 - Customer-Centric Marketing in B2B Growth | Rev Up Podcast from 2023-07-26T10:00

Chris Walker was asked to join the Rev Up podcast, hosted by Ben Shipley of Trust the Process, to chat about customer-centric marketing and the importance of returning to fundamentals. Chris dis...

RV 84 - LEAKED: Vault Event | Revenue Operations & The Shift from Lead Gen to Demand Gen from 2023-07-22T10:00

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, and this week he opened by covering a couple important and timely indu...

RV 83 - Revamping Marketing Planning | The Revenue Formula from 2023-07-19T10:00

Chris was invited on the Revenue Formula Podcast, hosted by Toni Hohlbein & Mikkel Plaehn to discuss planning. They cover the challenges and problems faced by companies when planning marketi...

RV 82 - Nailing Your Revenue Attribution & Performance Measurement | SaaStock Keynote from 2023-07-15T10:00

“Do less, but do it fucking phenomenally”

Chris Delivered a keynote presentation on Attribution and Measurement at the 2023 SaaStock Conference in Austin. He starts his presentation by di...

RV 81 - LEAKED: Private Vault Event | Metadata Paid Social Benchmark Report & Sourced vs Influenced Marketing Models from 2023-07-12T10:00

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, and this week he opened by covering two important and timely industry ...

RV 80 - Revenue R&D 101 from 2023-07-08T10:00

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Revenue R&D from Chris’ recent podcast appearances. Different areas he breaks down include:

...
Listen

RV 79 - 0 to 20MM Through Content Strategy | Game Changers Podcast from 2023-07-05T10:00

Chris was invited onto the Game Changers webinar, hosted by Oana Manolache of sequel.io, to chat about his journey in building a $20 million business. Chris shares his background as a B2B profes...

RV 78 - Refining & Redefining the Sales Game | Power Producers Podcast from 2023-07-01T10:00

Chris was invited onto the Power Producers Podcast, hosted by David Carothers, to share his insights on marketing and sales as applicable to the insurance industry. He emphasizes the importance ...

RV 77 - Building High-Performing Teams and Maintaining Culture | Anna Gullstrand from 2023-06-28T10:00:56

Chris got to sit down with Anna Gullstrand, Chief People and Culture Officer at Mentometer, about her extensive background in management and leadership. Anna shares her insights and Chris expand...

RV 76 - Creating vs. Capturing Demand: Metrics to Track for B2B Growth | B2B Podcast from 2023-06-24T10:00:01

Chris sat down with George Boot and Justin Hanna of Acquired.com to chat about creating and measuring meaningful metrics. They cover the misalignment between sales and marketing, the flaws in th...

RV 75 - The Future of B2B Event Marketing | Checked In With Splash from 2023-06-21T10:00:49

Chris was asked to guest on Checked In with Splash, hosted by Camille White-Stern. They discuss the changing landscape of B2B marketing and how events fit into the new marketing strategies. Cami...

RV 74 - Shifting Metrics for Better ROI | The Launch Pod from 2023-06-17T10:00:30

Chris was asked to guest on the Launch Pod, hosted by Genero Growth’s Josua Fagerholm, to talk about B2B marketing past trends and future growth. 

They chat about:

• What B...

  Listen

RV 73 - Demand Generation Essentials | B2B Insiders from 2023-06-14T10:00

Chris was asked to guest on the B2B Insiders podcast, hosted by Gabriel Barboza and David Costa Lima to chat about Demand Generation, and how companies can stay ahead of the curve in the ever-ev...

RV 72 - The State of B2B Marketing | The A2B Series Podcast from 2023-06-10T10:00:54

Chris was asked to guest on the A2B Series podcast, hosted by Isaiah Studivent and Chalique Seabron to chat through his experiences in B2B Marketing, Refine Labs’ approach to in-house versus age...

RV 71 - From Engagement to Revenue | Anthony Kennada from 2023-06-07T10:00:15

With SaaStock and its incredible lineup of speakers in town, Chris was lucky to be able to do some in-person interviews for Revenue Vitals! In this episode, Listen

RV70 - MUST LISTEN! Building a New Kind of Business | Sam Jacobs from 2023-06-02T10:00:59

With SaaStock and its incredible lineup of speakers in town, Chris was lucky to be able to do some in-person interviews for Revenue Vitals! First up was a chat surrounding leadership, mindset, a...

RV 69 - Be Bold, Act with Conviction | An Interview with Eddie Guevarra from 2023-05-31T10:00:19

Eddie Asked Chris to sit for an interview to help with a project for his Master's program, and Chris was happy to talk him through some unique approaches to the work. 

They chatted ab...

RV 68 - HIRO Pipe Framework 101 from 2023-05-27T10:00:59

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things HIRO and Pipe Framework from Chris’ recent podcast appearances. Different areas he breaks down include:<...

RV 67 - Mindset, Metrics, and Execution | Salesforce Simplified with Mike Boyle from 2023-05-24T10:00:18

Chris was asked to guest on the Salesforce Simplified Podcast, hosted by Mike Boyle of Ad Victoriam Solutions to chat about the state of B2B Marketing today!

They chatted about:

...
Listen

RV 66 - Split the Funnel 101 from 2023-05-20T10:00

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Split the Funnel from Chris’ recent podcast appearances. Different areas he breaks down include:

RV 65 - B2B Founder Stories | Julian Lumpkin, Successkit from 2023-05-17T10:00:49

Chris was asked to guest on the B2B Founder Stories Podcast, hosted by Julian Lumpkin of Successkit. 

Find out what Chris wanted to be when he grew up, how he transitioned into a leadersh...

RV 64 - Pipeline Sources 101 from 2023-05-13T10:00:16

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Pipeline Sources from Chris’ recent podcast appearances. Different areas of attribution...

RV 63 - Building Podcast Consistency: The Unseen Journey | Ryan Tabb – The B2B Podcast Podcast from 2023-05-10T10:00:59

Chris was asked to come on the B2B Podcast Podcast, hosted by Ryan Tabb! In this chat they covered Chris’ own journey through podcasting as well as the things he has learned along the way to hel...

RV 62 - Attribution 101 from 2023-05-06T10:00:07

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Attribution from Chris’ recent podcast appearances. Different areas of attribution he breaks down includ...

RV 61 - Creativity Without Constraints | Modern Startup Marketing Podcast from 2023-05-03T10:00:28

Chris was asked to come back for a second appearance on the Modern Startup Marketing Podcast, hosted by Anna Furmanov, for a focused discussion on Creativity. 

Anna asks Chris what comes ...

RV 60 - The Importance of Developing Message Fluency, The Impact of Social Posting, and More! | Kyle Coleman from 2023-04-29T10:00:01

“If you’re talking about the problem, people are going to assume you’re the solution.”

Chris gets to sit down with Kyle Coleman, SVP of Marketing at Clari to talk through all things reven...

RV 59 - Hit Your Revenue Goals | The Closing Show Live from 2023-04-26T10:00:27

Chris was invited as a guest onto a special Tuesday edition of The Closing Show Live, hosted by Nadia Milani, VP of Marketing at Proposify! 

From The Closing Show Live:

W...

RV 58 - Winning Over the Modern Buyer Using the Power of Dark Social | Winning the Challenger Sale Podcast from 2023-04-22T10:00:29

“Word-of-mouth has long fueled the success of countless companies, big and small. But over the past several years, through the rise of the digital age, word-of-mouth has evolved into something w...

RV 57 - The #1 Way to Reduce Sales Cycles | Revenue Vitals Live #15 from 2023-04-19T10:00:04

Today’s Revenue Vitals Live marks the last in the public facing series, but we will still be holding the space weekly for exclusive Vault Customer sessions! If you’re interested in joining, make...

RV 56 - Understanding Dark Social and How to Measure It | Revenue Circle from 2023-04-15T10:00:04

Chris was asked to speak with a group of thought leaders as they invest their time in growth. They kick off the conversation by discussing dark social and the fundamental differences between Dar...

RV 55 - Aligning with Sales on Account Targeting, Creating Content without a Subject Matter Expert, and More! | Revenue Vitals Live #14 from 2023-04-12T10:00:32

We had the chance today to dig deep into dialogues with audience members, tossing ideas back and forth, addressing follow up questions, and highlighting the benefits of this full hour of Q&A...

RV 54 - Winning Strategies for High Growth B2B Companies | Leadership Learns Podcast from 2023-04-08T10:00:50

“Be Bold, Take Risks”

Chris was asked to speak with Peter Rabey on the Leadership Learns Podcast, about his journey in leadership. They discuss past, current, and future trends, the diffe...

RV 53 - The Wedge Strategy, AI-Enabled Web Search, Converting Events to Sales Opportunities, and More! | Revenue Vitals Live #13 from 2023-04-05T10:00:34

It was a global event today, with audience calling in from Chile, Australia, Denmark, and more to ask questions and chat with Chris!

Some topics included:

• Content: how to...

  Listen

RV 52 - Pivoting Strategy: From Lead to Demand Generation | Recruitee Inspiration Session from 2023-04-01T10:00:56

Chris was asked to speak to the team at Recruitee for their Inspiration Session led by Anne Smink. They covered a wide range of insights on the process of switching from a Lead Gen to Demand Gen...

RV 51 - Explaining Dark Funnel, Influencer Marketing, Startup Mindset, and More! | Revenue Vitals Live #12 from 2023-03-29T10:00:32

Chris is back and had a productive hour of live chats with listeners where he addressed their questions, and got to chat back and forth through their specific scenarios.

Some topics inclu...

RV E50 - The Power of an Experimental Mindset in Marketing | Bitesize B2B Marketing with Stephen White from 2023-03-25T10:00:04

Stephen White, of the Bitesize B2B Marketing Podcast invited Chris on to chat about some of Refine Labs’ recent research experiments, and how Chris approaches growth with an experimenta...

RV 49 - Structuring Event Content, Watchtower Insight, Creative Campaign Strategies, and More! | Revenue Vitals Live #11 from 2023-03-22T10:00:27

Kaylee Edmondson and Sidney Waterfall host this week, spending the hour having live chats with listeners, addressing their questions, and digging into their specific situations:

Some topi...

RV E48 - “Content is the Fuel” | B2B Content Podcast with Edward Purmalis from 2023-03-18T10:00:53

Chris was honored to be invited as the first interview guest on the inaugural episode of the B2B Content Podcast: Redefined, with Edward Purmalis. They chatted on the inherent overlap between B2...

RV 47 - Revenue R&D Exit Criteria, A Monumental Signal of AI impact, and More! | Revenue Vitals Live #10 from 2023-03-15T10:00:57

Chris and Kaylee spent the hour having live chats with listeners, addressing their questions and digging into their specific situations:

Some extended discussions covered:

• H...
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RV E46 - Enterprise Demand for Product-Led Growth (PLG) | Interview with Kyle Poyar from 2023-03-11T11:01

Kyle asked Chris to sit down to an interview covering the current state and future of Product-Led Growth companies. They covered:

• What’s changed in the way B2B buyers buy software ...
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RV 45 - YouTube Branding, Trade Show Networking, and More! | Revenue Vitals Live #9 from 2023-03-08T11:00:24

Chris and Kaylee spent the hour having live discussions with listeners, addressing their questions and diving deep on their specific situations:

Some extended discussions covered:

RV E44 - What Makes an Entrepreneur | Bopcast with Ryan Sullivan from 2023-03-04T11:00:50

Chris was asked to be on Bopcast, hosted by Ryan Sullivan, to chat through Chris’ journey into entrepreneurship. He offers encouragement and perspective to anyone carving their own path.

...

RV 43 - Creativity and Consistency in LinkedIn Messaging, (un)Gating Content, and More! | Revenue Vitals Live #8 from 2023-03-01T11:00:54

Chris and Kaylee spent the hour having live discussions with listeners, addressing their questions and diving deep on their specific situations:

Some extended discussions covered:

RV E42 - Revisiting 2022’s Best | State of Demand Gen Live AMA from 2023-02-25T11:00:33

As we dive into weekly Revenue Vitals Live with listeners invited to come on, ask their questions, and talk through scenarios with Chris, we wanted to revisit a popular episode from last year to...

RV 41 - Another Full Hour of Audience Questions and Actionable Answers | Revenue Vitals Live #7 from 2023-02-22T11:00:27

Back by popular demand, Chris and Kaylee reprised the full hour of audience discussion and questions!

Some topics include:

• How to tactically enable Subject Matter Experts wh...
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RV E40 - Revisiting 2022’s Best: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast from 2023-02-18T11:00:06

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of the Sales Leadership Podcast, where Chris was invited to tal...

RV 39 - Full Hour of Audience Questions and Actionable Answers | Revenue Vitals Live #6 from 2023-02-15T11:00:02

The normal playbook was thrown out this week for a full hour of your questions answered by Chris and Kaylee. Some topics included:

• Getting your content & video engine off the g...
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RV 38 - B2B Marketing Isn't Actually Marketing | Unpopular Opinions with Ashley Sava from 2023-02-11T11:00:13

Earlier this week Chris jumped on the Unpopular Opinions podcast hosted by Ashley Sava. They chopped it about Chris's (many) unpopular opinions on the state of B2B marketing today. Starting the ...

RV E37 - New Experiment Data - Self Reported Attribution and Form Conversion Rates | Revenue Vitals Live #5 from 2023-02-08T11:00:11

Yesterday's fifth installment of Revenue Vitals Live was a barnburner of actionable data and insightful live audience questions around Self-Reported Attribution. Chris brings fresh, new experime...

RV E36 - How AI Will Impact B2B Content Marketing | B2B Content Strategist Podcast with Amy Woods from 2023-02-04T11:00:31

Chris was asked to be on the B2B Content Strategist Podcast hosted by Amy Woods to detail his journ...

RV E35 - Splitting the Funnel | Revenue Vitals Live #4 from 2023-02-01T11:00:03

Today, on the fourth installment of Revenue Vitals Live, Chris covers the concept of Splitting the Funnel, defining terms, explaining practical examples, and giving actionable advice. And, as al...

RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote from 2023-01-28T11:00:16

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live, where Chris gives his top 6 pieces of advic...

RV E33 - Demand 101 | Revenue Vitals Live #3 from 2023-01-25T11:00:32

“You can’t capture demand until it’s been created”. Today, on the third installment of Revenue Vitals Live, Chris covers Demand 101, defining terms, explaining practical examples, and giving act...

RV E32 - MUST LISTEN: The Demand Concept Journey | Quinyx Fireside Chat from 2023-01-21T11:00:01

“Learning is what powers earning and impact.”

Chris was asked to speak to the team at Quinyx for their Fireside Chat led by Johanna Fagerstedt. They start with some insightful rapid-fire ...

RV E31 - The Attribution Mirage & Hybrid Attribution | Revenue Vitals Live #2 from 2023-01-18T11:00:30

How can you use attribution data to close the gap on your measurement and make better decisions for your company, business, and team? That’s what Chris covers today on the second installment of ...

RV E30 - Revisiting 2022’s Best: Why B2B Companies Don't Create Demand | Demand Gen Live Keynote from 2023-01-14T11:00:25

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live, where Chris gives his top 6 pieces of advic...

RV E29 - Revenue R&D Importance | Revenue Vitals Live #1 from 2023-01-11T11:00:29

Live zoom events are back!

Join Chris Walker along with VP of Revenue R&D Kaylee Edmonson every Tuesday at noon central as they break down the barriers to creating a consistent and sc...

RV E28 - Revisiting 2022’s Best: 6 Ways To Become A Top-Tier B2B Marketer | Demand Gen Live S2 x71 from 2023-01-07T11:00:48

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live, where Chris gives his top 6 pieces of advic...

RV E27 - Revisiting 2022’s Best | MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote from 2023-01-04T11:00:16

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is a private keynote Chris delivered in June, with key information on shiftin...

RV E26 - Tips for Promotions, Personal Brands, Side Hustles, and more! | Best Of: TikTok Live from 2022-12-28T11:00:25

As the year winds down, we’re collected some of the best moments of Chris’s past two months of TikTok Lives!

Questions covered include:

• What are the perks of having a fully ...
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RV E25 - Revenue needs R&D, Addressing Alignment Issues, and more! | Best Of: Podcast Appearances from 2022-12-21T11:00:10

As the year winds down, we’re collected some of the best moments of Chris’s podcast appearances over the last two months. Thanks to the hosts who have reached out to welcome Chris onto their sho...

RV E24 - Reaching a Niche Audience, CMO Hiring Advice, Finding Strategic Clarity, and more! | TikTok Live 25 from 2022-12-17T11:00:16

In the 25th installment of our Tuesday open office hours on TikTok Live, Chris discusses the problems with measuring individual pieces of content rather than looking at overall aggregation. Fewe...

RV E23 - MUST LISTEN: Unlearning “Demand Gen” | Unlearn Podcast with Asher and Kelly from 2022-12-13T11:00:39

Chris sat down with Asher and Kelly of the Unlearn Podcast. Their mission is to challenge perspectives and create space to learn new versions of concepts, driving change. Chris questions compani...

RV E22 - The B2B Buying Journey, Chris’ LinkedIn Post Process, Building Community, and more! | TikTok Live 24 from 2022-12-10T11:00:21

In the 24th installment of our Tuesday open office hours on TikTok Live, Chris gives advice for building a community through live events, and discusses the flaws in the way companies think about...

RV E21 - The 4 Reasons “Demand Gen” is Failing B2B Companies | Performance Media Podcast with Pablo Ruiz from 2022-12-07T11:00:11

Chris was invited onto the Performance Media Podcast, hosted by Pablo Ruiz, to discuss the present and future of B2B marketing. He shares insights into Dark Social, damming demand, creating cate...

RV E20 - The Idea of Marketing is Broken | TikTok Live 23 from 2022-12-03T11:00:17

In the 23rd installment of our Tuesday open office hours on TikTok Live, Chris discusses building culture and how, as a CEO, he sets his team up to be successful. He also shares his thoughts on ...

RV E19 - MUST LISTEN: Revenue R&D vs. Demand Gen | Dominate Your Market Podcast w/Michael Pedersen from 2022-11-30T11:00:47

“When you find something that works, you need to make it work.” In an appearance on the Dominate Your Market Podcast with Michael Pedersen, Chris announces the decision for Refine Labs to leave ...

RV E18 - The Importance of R&D Functions | TikTok Live 22 from 2022-11-23T11:00:53

In the 22nd installment of our Tuesday open office hours on TikTok Live, Chris discusses why having an R&D function is crucial to growth, customer happiness, and success. We also opened the ...

RV E17 - Dispelling B2B and Entrepreneurship Myths | Tom Hunt from 2022-11-16T11:00:34

In an appearance on the Confessions of a B2B Marketer Podcast with Tom Hunt, Chris addresses some industry hot takes including:

• Dark social = word of mouth
• Lead gen is de...
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RV E16 - Thoughts on "All-Bound" and Revenue as a Team Sport | REVolution Podcast from 2022-11-13T11:00:40

“You have to remove the idea of credit”: focusing on alignment and viewing revenue as a team sport, rather than splitting up department focus, will help improve strategy. Chris was featured on t...

RV E15 - Defining Your Own Success | TikTok Live 21 from 2022-11-11T11:00:35

In the 21st installment of our Tuesday open office hours on TikTok Live, Chris discusses growing confidence and a thick skin to focus on growth and your business. We also opened the show up to Q...

RV E14 - LEAKED: Revenue Forecasting and Planning | Refine Labs Invite-Only Event from 2022-11-09T11:00:36

In this exclusive, invite-only event, Chris discusses Revenue Forecasting and Planning principles to use for goal setting and planning He goes in depth on:

• The 10 step process to c...
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RV E13 - Building Routine, Finding Confidence, Staying Adaptable, and more | CEO AMA from 2022-11-05T10:00:17

This week, Chris sat down to answer some big picture questions from a CEO perspective on the direction of the Revenue Vitals podcast, setting yourself and your business up for success, staying a...

RV E12 - 2023 Planning Overview, Building Communities, and More | TikTok Live 20 from 2022-11-02T10:00:10

In the 20th installment of our Tuesday open office hours on TikTok Live, Chris describes some key details from the midst of 2023 planning. As always, we also opened the show up to Q&A and co...

RV E11 - A Look Inside the Refine Labs P&L Statement, Getting Your Next Promotion, and More | TikTok Live 19 from 2022-10-26T10:01

In the 19th installment of our Tuesday open office hours on TikTok Live, Chris shows you the 2021 Refine Labs Profit and Loss Statement and how finances affect strategic decision-making at the e...

RV E10 - C-Suite Alignment, "Arguments" Against Self Reported Attribution, and More... | Best of TikTok Live from 2022-10-22T10:00:22

We've been going live every Tuesday on Tiktok for the past 18+weeks now answering real-time questions from the audience. In this episode, we pulled some of our favorite questions including:

RV E9 - You Have to Win Before Google | Ryan Stewart from 2022-10-19T10:00:41

Buyers are spending more time on LinkedIn. They’re spending more time on TikTok. Communities. Podcasts. They’re spending more time on channels where they can access information from peers that i...

RV E8 - Category Creation and Revenue R&D | Exit Five from 2022-10-16T10:00:45

Category creation is something a lot of people talk about, but few execute it well. To truly create a category, you must move out of a category that the industry currently tries to place you in....

RV E7 - LEAKED: How To Improve Planning Accuracy and GTM Team Alignment Using Pipeline Sources | Refine Labs Invite-Only Event from 2022-10-14T10:00:13

In this exclusive, invite-only event, Chris discusses Pipeline Sources - a key concept to improve planning accuracy and GTM team alignment. With this concept and by listening to...

RV E6 - Year End Planning, Brand Moves In This Economy, & The Alignment Trifecta | Tik Tok Live 18 from 2022-10-12T10:00:01

This week's CEO Office Hours on Tik Tok Live brought about some timely questions around year end planning and 2023. Some viewers were curious about the future of AI in B2B and content creation. ...

RV E5 - Adapting Your Go-To-Market in an Unstable Financial Market | Sahil Mansuri from 2022-10-10T17:54:34

When the economy is uncertain and budgets are being cut left and right, how do some companies continue to grow while others don’t? What’s the unlock to adapting to the market in difficult times ...

RV E4 - Alternative Funding Options, Finding Mentorship, and C-Suite Alignment | Tik Tok Live 17 from 2022-10-05T10:00:36

Chris is back on our regularly scheduled programming of CEO Office Hours at 2PM CT, 3PM ET @chriswalker171<...

RV E3 - Scaling Your Company, Career Advice, & Solopreneurship | Tik Tok Live 16 from 2022-10-01T10:00:44

Chris has returned with another round of CEO Office Hours on Tik Tok Live. This weekly installment brought a wide variety of questions from career advice to revenue growth. Some questions were:<...

RV E2 - LEAKED: Pipe™ Framework | Refine Labs Invite-Only Event from 2022-09-28T13:00:20

A key component of Revenue R&D is the Pipe™ Go-To-Market Framework. The framework is focused on empowering independent buying journeys at qualified accounts as they come directly to you and ...

RV E1 - MUST LISTEN: The Pilot | Revenue Vitals from 2022-09-24T10:00:09

In this private event to Refine Labs customers and Vault waitlist members, Chris lays out the groundwork for his new Revenue R&D framework. He went through each of the five-step process to l...

327 - LEAKED: Revenue R&D | ABMLA Private Event from 2022-09-21T10:00:46

Most companies have a very methodical approach to the way they roll out product features. However, when it comes to their go-to-market strategy, they don't have any structure in place to generat...

326 - Change the Goal to Change the Outcome | Social at Scale Podcast from 2022-09-16T14:51:57

Chris joined Cameron Brain on the Social at Scale Podcast (by EveryoneSocial) to talk through:

• Determining where you should be focusing resources as a marketing org, 
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325 - Revisiting Your In-Person Event Strategy with Nick Bennett from 2022-09-11T10:00:05

Nick Bennett (Director of Evangelism & Customer Marketing @ Alyce) joined Chris live in the Boston studio last week to...

324 - LinkedIn Deep Dive with Daniel Murray from 2022-09-09T10:00:23

Daniel Murray (Head of Media @ Sales Impact Academy and Founder @ The Marketing Millennials) joined Chris live ...

323 - Why Marketers Need to Focus on Revenue | TikTok Live 15 from 2022-09-07T15:33:21

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. This week, he talked for an hour on some higher-level and business-growth topics including LinkedIn being the new resume, c...

322 - How to Develop and Communicate Your Unique POV | The Notorious Thought Leader Podcast from 2022-09-04T04:00

Today's episode features a recording from Erin Balsa's The Notorious Thought Leader podcast. What is a thought leader? Someone with a large audience that speaks on a niched-down topic? That's ba...

321 - Finding The Right Information & Listening To It - Tik Tok Live 14 from 2022-09-02T13:00:46

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. This week, he went deep for over an hour on some high-level topics like developing your personal brand, what the ideal sale...

320 - Building Your Revenue Engine With Dark Social | Podcast Advertising Playbook from 2022-08-31T13:00:39

On this episode, our host Chris Walker sat down with Heather Osgood on the...

319 - The Real Benefits of Self-Reported Attribution with Dave Gerhardt from 2022-08-27T13:00:22

Friend of the program, Dave Gerhardt, joins Chris and Megan on what feels like a Demand Gen Live throwback. The driving discussion is abou...

318: Companies Need to Be Investing in their Revenue Engine | TikTok Live 12 from 2022-08-24T13:00:06

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. Some highlights from our 12th installment:

3:18 - What is Revenue R&D and Why Companies Should Care
5:37 - S...

317: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast from 2022-08-20T10:00:26

Chris joined the Sales Leadership Podcast this past week to talk through how organizations can drive revenue in a more predictable way. He covered:

• What the true defini...
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316 - You Have to Be Able to Adapt to the Market | TikTok Live x11 from 2022-08-18T10:00:19

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. Some highlights from our 11th installment:

00:34 - Manufacturing Revenue & Demand

2:38 - Diff...

315 - LEAKED: Hybrid Attribution | The Vault Invite-Only Event from 2022-08-14T10:00:18

Chris Walker hosted an invite-only event to share our proprietary Hybrid Attribution Framework, and we are leaking the audio here on the State of Demand Gen podcast.

With this...

314 - Optimizing for the Message, Not the Click | Exit Five Podcast from 2022-08-12T10:00:39

Today's episode features a recording from Dave Gerhardt's Exit Five Podcast. Chris and Dave talk about articulating a company POV, refining your marketing strategy, a framework ...

313 - It's Not Brand vs. Demand, It's Create Demand & Capture Demand | TikTok Live x10 from 2022-08-10T10:00:17

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. Some highlights from our 10th installment: Self-reported attribution - 1:00 The role of RevOps - 2:50 Create Demand & C...

312 - MUST LISTEN: Manufacturing Revenue | Flourish - In Pursuit of Eudaimonia Podcast from 2022-08-05T10:00:37

Chris Walker joined Jacob Zangel on his soon to be released podcast to talk through not just manufacturing demand, but manufacturing revenue. It's time we stop differentiating between marketing ...

311 - How To Create Demand in Mature Categories (and more) | TikTok Live 11 from 2022-08-03T10:00:26

Every Tuesday at 3:00PM ET we go live on TikTok to answer rapid-fire Q&A. In our 11th installment, we covered:

- How To Create Demand in Mature Categories

- Where demand gen is...

310: Tips for a One-Person Demand Team (and more) | TikTok Live x10 from 2022-07-24T10:00:33

Every Tuesday at 3:00PM ET we go live on TikTok to answer rapid-fire Q&A. In our 10th installment, we covered:

- Tips for a One-Person Demand Team

- Marketing for an Agency vs....

309: Vested - How To Navigate Your Stock Options | Ryan Walsh from 2022-07-22T10:00:05

Stock options. It's something that SaaS startups love to give out as incentives, but it's something that employees generally know very little about. Since our last Demand Gen Expert Series, we h...

308: Don’t Collect a Lead, Communicate a Message | AudiencePlus Podcast from 2022-07-20T16:10:25

B2B marketing is stuck. The entire old-school marketing playbook is completely broken. Optimizing a revenue engine is a lot like optimizing processes in a manufacturing plant to be more efficien...

307 - Overcoming the Most Common Hurdles When Creating an Organic Content Strategy | TikTok Live 9 from 2022-07-16T10:00:31

Every Tuesday at 5:00PM ET we go live on TikTok to answer rapid-fire Q&A. In our 9th installment, we covered:

- What to do when SDRs are underperforming - 1:05

- What all deman...

306 - 3 Priorities for CEOs & Business Leaders in 2022 | Work Smarter Conference Keynote (Gent, Belgium) from 2022-07-13T10:00:08

In this episode Chris is live at the Work Smarter conference where he goes over his 3 step framework to create an unfair competitive advantage through your marketing efforts.

Step one: Cu...

305 - The Best Way To Convert With Dark Social Content Is To Stop Trying To Convert | TikTok Live x8 from 2022-07-10T10:00:54

Every Tuesday at 5:00PM ET we go live on TikTok to answer rapid-fire Q&A. In our 8th installment, we covered:

- Strategic thinking > Tactical thinking

- Mission driven marke...

304 - HIRO Pipeline Greatest Hits from 2022-07-08T10:00:45

In this episode, we pulled together some of the greatest hits of our talks on how qualified pipeline is currently defined in B2B and why it's broken. We start off by talking about why the curren...

303 - Should B2B Companies Have an Influencer Strategy? (and more) | TikTok Live x7 from 2022-07-06T10:00:19

Every Tuesday at 5:00PM ET we go live on TikTok to answer rapid-fire Q&A. In our 7th installment (and best yet) we cover:

- How to transition from a sales role into marketing

-...

302 - Dark Social Greatest Hits from 2022-07-03T10:00:14

In this episode, we pulled together some of the greatest hits of our talks on Dark Social. We start off by clearing up the definition of what dark social is, just in case anyone is still unclear...

301 - Generating Customer Insights in a Cookieless World | Adweek Webinar from 2022-07-01T10:00:03

The increase in privacy has been the biggest nudge marketers have needed to start doing marketing the way it was meant to be done. For too long, people have used third party data as an excuse to...

300 - The End of an Era: The Final DGL | Demand Gen Live S2 x83 from 2022-06-29T17:04:47

Demand Gen Live has been a Tuesday night staple for hundreds of B2B marketers. Over the past 790 days, we've:

- Held 112 Tuesday meetups

- Recorded 10,000+ minutes of audio and vid...

299 - Creating Demand vs. Capturing Demand | Greatest Hits from 2022-06-26T10:00:27

In this episode, we pulled together some of the greatest hits of our talks on creating demand vs. capturing demand. We start with some clips where Chris simplifies the topics by defining the dif...

298 - Should Display Ads Ever Be Considered? | TikTok Live x6 from 2022-06-24T10:00:13

Every Tuesday at 5:00PM ET we go live on TikTok to answer rapid-fire Q&A. This is our 6th installment and in this episode we cover:

- When (if ever) should display ads be considered?<...

297 - Collecting Insights Through Content That Lead To Innovation | Marketing School from 2022-06-22T10:00:37

Creating organic content where your buyers hang out is one of the best ways you can collect customer insights. It's your goal as the marketer to learn everything there is to know about the platf...

296 - The Demand R&D Pipeline: A Framework for Managing Innovation at Your Company from 2022-06-18T10:00:08

Marketing is a lot like medicine in the late 1800's. Back then, the way medicine was practiced was through individual observation. A physician would do something for a patient, they would observ...

295 - When You Think Long Term, You Get Better Short Term Results Too | TikTok Live x5 from 2022-06-16T10:00:14

We're back with another TikTok live. We're going beyond our traditional demand gen content and fielding questions on leadership, entrepreneurship, finance, culture, or anything else you want to ...

294 - MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote from 2022-06-12T10:00:30

Now is not the time to slow down your marketing. Many companies pull back spending and go into self-preservation mode in slow economic times. The fact of the matter is, that economic slowdowns c...

293 - What B2B Marketers Can Learn From DTC | Gaetano DiNardi from 2022-06-10T10:00:20

B2B marketers can learn a lot from the direct-to-consumer industry. For one, there is no sales team in DTC. That means marketing has to get a person from awareness, all the way through the check...

292 - Why There's No Innovation in B2B Marketing | Demand Gen Live S2 x82 from 2022-06-08T19:54:57

There are marketing teams right now, in 2022, that completely rely on software-based attribution to guide their strategy. Because of this, they only see where demand is being captured (Organic/P...

291 - Ask Me Anything with Chris Walker: Episode 3 |Demand Gen Live S2 x81 from 2022-06-01T20:15:11

In this week's Ask Me Anything, we dive deep into several topics including: 

- How to Run a Successful Digital Event/Webinar

- Advice for Young People Getting into SaaS

290 - Website Traffic vs. Social Traffic | TikTok Live x3 from 2022-05-30T15:52:33

We're back with another TikTok live. We're going beyond our traditional demand gen content and fielding questions on leadership, entrepreneurship, finance, culture, or anything else you want to ...

289 - Ask Me Anything with Chris Walker: Episode 2 | Demand Gen Live S2 x80 from 2022-05-30T15:52:17

One of the things that makes the Demand Gen Live community so great is the ability we have every week to help marketers with real challenges that they're facing in their day-to-day roles. A few ...

288 - Demand Gen 101 For Consultants | The Recognized Authority Podcast from 2022-05-23T10:00:45

To effectively create demand you need to give away your best content for free. But what if your content is in fact your product? This is a big blocker for independent consultants when they want ...

287 - The Current State of Search, Dark Social, and Attribution | Rand Fishkin from 2022-05-21T10:00:48

People don't use Google the same way they did in the past. 10 years ago if you wanted to find information on a product you Googled it. Today if you want to find information on a product you have...

286 - What the Fear of a Recession Means for B2B Go-To-Market Teams | Demand Gen Live S2 x79 from 2022-05-18T19:09:34

If you've watched the news as of late, you've probably heard a lot of big-name tech companies laying off employees, cutting costs wherever they can, and putting a halt to spending. This looming ...

285 - Strategy, Talent, and the Marketing Machine | Expensive Advice Podcast from 2022-05-15T10:00:09

In this episode, Chris talks about the trifecta of building a company that has a competitive advantage, is able to acquire customers in a scalable way, and is a talent destination that the best ...

284 - MUST LISTEN: Reflections on Building a Digitally-Native Company | Lochhead on Marketing from 2022-05-13T10:00:13

Native digitals don't buy the same way that native analogs do. Native digitals are also fast becoming the largest buying group of B2B software. However, most large B2B companies are still being ...

283 - Organic Content Isn't Free | Demand Gen Live S2 x78 from 2022-05-11T20:13:58

There is a big misunderstanding amongst the marketing community about organic content: "organic content is better than paid because it's free." That statement couldn't be further from the truth....

282 - Utilizing Different Personalities In Your Marketing | TikTok Live x1 from 2022-05-09T10:00:12

In our first ever TikTok live, Chris went full AMA (Ask Me Anything) and fielded questions on everything from using different personalities in your marketing efforts, to how long it takes him to...

281 - Why B2B Companies Don't Create Demand | Demand Gen Live Keynote from 2022-05-07T10:00:31

"Nobody is focused on creating demand. No metrics support demand creation. Everything is about being sales-centric and marketing supporting sales. And the truth is, the only way that you win big...

280 - The Truth About *Forms* | Demand Gen Live S2 x 77 from 2022-05-04T20:14:45

Earlier this week we leaked the wait-list landing page for Refine Labs' new IP warehouse, "The Vault". With one post (and a comment on another post) we received over 1,000 submissions from B2B p...

279 - Ask Me Anything About Company Culture | Chris Walker from 2022-05-01T10:00:45

Refine Labs just came off our company offsite in San Diego where nearly 100 team members showed up to meet and collaborate in person for the first time since joining Refine Labs. It was an exper...

278 - The Future of Strategic Marketing Ops | Sara McNamara from 2022-04-29T10:00:12

Marketing Ops is evolving. With so many marketing technologies on the market, strong marketing ops professionals are no longer thinking strictly about the tactical role out of these new technolo...

277 - Ask Me Anything with Chris Walker | Demand Gen Live S2 x76 from 2022-04-27T19:15:34

Refine Labs is breaking the mold twice in today's episode. First, we are extremely proud to announce that Refine Labs has instituted a living minimum wage of $75,000/year. A study was done by Pr...

276 - Sales New Role In The Modern B2B GTM | B2B Power Hour from 2022-04-24T13:00:01

Modern go-to-market is changing. In decades past, customers needed sales teams to educate them on product. They welcomed sales professionals to look under the hood and pitch them on how their pr...

275 - Growing a Business Through Content-Led Community | Optima Keynote from 2022-04-22T10:00

There are two things that can completely change the trajectory of your company's growth: Content and a unique perspective on your market. Unfortunately, there are several, easily overcome, obsta...

274 - Everything You Want To Know About PLG | Kyle Poyar from 2022-04-20T10:00

Product-led growth is "all the rage" as a B2B go-to-market strategy right now. But how do you adopt PLG if you're already running an enterprise outbound strategy? Can you start putting PLG motio...

273 - Senior Leaders Are Your Most Powerful Marketing Tool: Use Them | Mel Francis Show from 2022-04-17T10:00

CEOs, founders, and executive-level SMEs are some of the most powerful voices your brand has at its disposal. So why don't more marketing teams take advantage of the top-tier minds in their orga...

272 - The Golden Age of Marketing is Now | Full Funnel Summit Keynote from 2022-04-15T10:00

There has never been a better time to be a B2B marketing. Gone are the days where marketing teams primary KPI is sending the sales team unqualified MQLs. Sales VPs and CROs reach out to Refine L...

271 - Breaking Down Chris Walker's Content Strategy | Demand Gen Live S2 x 75 from 2022-04-13T19:53:56

Content creation is the keystone to creating demand in dark social, but there are several mistakes teams make when trying to implement a content strategy:

- Not having a framework in plac...

270 - How To Transition From Lead Gen to Demand Gen | Alice de Courcy from 2022-04-08T18:52:18

A lot of marketers are sold on modern demand gen, but they don't know how to institute change internally. We know this because the most asked question we get is, "How do you transition from lead...

269 - Use Qualitative Insights To Impact Every Area of Your Business | Demand Gen Live S2 x74 from 2022-04-06T21:04:23

We talk a lot about using qualitative insights to drive better strategic decisions in marketing and go-to-market. But the truth is, this works in all areas of the business. Some people call it “...

268 - Modern Go-To-Market FAQs: Answered | Revenue Era Community from 2022-04-03T10:00

At Refine Labs we've been implementing our proprietary Go-To-Market framework, Pipe, with over 50 of the fastest growing B2B SaaS companies out there. Because of that, we have access to arguably...

267 - How to Redefine And Transition Marketing "Best Practices" | Marketing Revisited Podcast from 2022-04-01T10:00

Most marketing teams are running an old playbook; lead gen campaigns, trade show sponsorships, content syndication, gated content, etc. Once considered "best practice", these tactics have quickl...

266 - Key Learnings From Building Refine Labs To 100 Team Members | Demand Gen Live S2 x73 from 2022-03-30T19:07:47

Refine Labs just crossed over 100 team members and it only took about two years. Growing a business is a learning curve no matter what, but scaling quickly comes with a laundry list of lessons. ...

265 - How To Build A Successful Content Engine for Dark Social | K1 Ops Keynote from 2022-03-27T10:00

When most B2B companies think about content they think about blogs, ebooks, and webinars. Social media posts are sprinkled on top and in most cases not even grouped into the company's content st...

264 - Marketing’s Role In The Modern GTM Strategy | Demand Gen Live Keynote from 2022-03-25T10:00

Marketing is evolving. While most marketing teams are still spending their time and resources writing blogs and running webinars, forward-thinking marketers are figuring out how they can create ...

263 - Breaking Down The "Double Funnel" | Demand Gen Live S2 x72 from 2022-03-23T20:55:59

We've been seeing a lot of buzz about the TOPO "Double Funnel" lately. But what exactly is it? And is it worth implementing or is it just another shiny object that sounds good in theory, but bre...

262 - MUST LISTEN: Building a Culture That Breeds Innovation | The Marketing Ladder Podcast from 2022-03-18T10:00

Creating a culture where people are not only allowed to test and fail but encouraged to, is a necessity for innovation. But how do you create a culture that breeds innovation? The short...

261 - Standing Out In The Market By Creating Demand | Growth Marketing Camp from 2022-03-16T10:00

What do B2B brands have to do stand out as more and more companies adopt demand generation strategies? First, most companies are still running the old playbook, and even though they’re calling w...

260 - How to Switch From Reactive to Proactive Marketing | B2B Mentors Podcast from 2022-03-13T10:00

Most B2B marketing strategies are reactive. They spend a lot of money to show up once the customer is in a buying motion. But the problem with that strategy is that it becomes way more difficult...

259 - The Employee Is Now In Charge | Joe Mullings from 2022-03-11T12:25:05

Employees have more power than ever in the employer/employee relationship and it's because most companies are still playing from a legacy playbook. The best companies are attracting top-tier tal...

258 - SEO vs. Brand | DGL Celebrates 100 with Gaetano DiNardi from 2022-03-09T16:35:33

We started doing Demand Gen Live back in March of 2020 with an audience of 15 people. Two years later, we're still doing Demand Gen Live weekly to an audience of 100+ and many of the original 15...

257 - The Power of Community with Sarah Kennedy Ellis from 2022-03-06T11:00

Community is a powerful tool in scaling a company. Marketo demonstrated just how powerful community was in B2B when they built Marketing Nation. It was one of the first communities of its kind i...

256 - Building a Brand Story with Dave Gerhardt | Demand Gen Live Expert Series from 2022-03-04T19:23:34

We talk a lot about tactical execution on State of Demand Gen. But there’s another side of your marketing strategy that is just as important—your brand story. Your brand’s story is the backbone ...

255 - 6 Ways To Become A Top-Tier B2B Marketer | Demand Gen Live S2 x71 from 2022-03-02T21:43:21

There has never been a better time to be a top-tier marketer. Demand is high and supply is low. But how do you become one of the top 1%? In this episode, Chris goes through his top 6 pieces of a...

254 - Why Content Should Be Created In-House | Content Logistics Podcast from 2022-02-27T11:00

Creating content in-house gives you a massive advantage in the market. Yet, content creation is still one of the most outsourced items for in-house marketing teams. When you outsource your conte...

253 - The Future of Demand Gen in EMEA | Demand Generation Movement Podcast from 2022-02-25T11:00

Modern demand gen practices have not yet been adopted by many companies in the EMEA region. In this episode of State of Demand Gen, Chris talks with Adam Holmgren on what companies across the po...

252 - Why Pipeline Velocity Is Your Most Important Marketing Metric | Demand Gen Live S2 x70 from 2022-02-23T20:48:58

Pipeline velocity isn't just about pipeline creation. Pipeline velocity uses 3 historical metrics (win rate, ACV, and sales cycle length) to forecast forward. Most companies only look at pipelin...

251 - Make Challenging the Status Quo Your Competitive Advantage | Rise Podcast from 2022-02-20T11:00

B2B SaaS companies have been running the same lead generation marketing strategy for over a decade now—create a gated piece of content, collect low intent leads, and have your sales team follow ...

250 - How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote from 2022-02-18T21:07:03

The goal of B2B paid social ads should be to communicate a single idea to your audience, not to move them from "who is this company" to demo.  Companies waste millions of dollars every year...

249 - Back to Basics: How to Properly Capture Demand | Demand Gen Live S2 x69 from 2022-02-16T21:04:12

Capturing demand works hand in hand with generating demand, but it’s something that companies often overlook. When you’ve created enough demand that a customer is ready to buy, that buying proce...

248 - The Attribution Mirage Greatest Hits from 2022-02-13T11:00

In this episode, we pulled together some of the greatest hits of our talks on The Attribution Mirage. We start with an early episode of Demand Gen Live where we began experimenting with required...

247 - Why Marketing Should Be The Foundation Of Your Go-To-Market Strategy | The Stack Podcast from 2022-02-11T11:00

Most B2B companies know how to do sales. Most of them do not, however, know how to run a modern marketing strategy designed for creating demand, capturing demand, and funnel optimization. Compan...

246 - Stacking Growth: The Foundation of Dark Social | Demand Gen Live S2 x68 from 2022-02-09T21:17:05

Winning in dark social requires a well-executed content strategy. Part of executing a content strategy successfully means that it's scalable. But scaling content efficiently is something that mo...

245 - How To Use Micro Events To Level Up Your Digital Content Strategy from 2022-02-06T11:00

Events in 2022 play a totally different role than they did even a few years ago. Gone are the days of having to spend huge chunks of your marketing budget to build trade show booths that generat...

244 - The Real Difference Between Lead Gen and Demand Gen | The Sleeping Barber Podcast from 2022-02-04T11:00

The term demand gen gets thrown around a lot. A lot of companies claim to be running demand gen programs, but when you take a deeper look it’s still a traditional lead gen program. In this episo...

243 - Is the Future of the SDR in Marketing or Sales? | Demand Gen Live S2 x67 from 2022-02-02T19:55:27

Should SDRs report to marketing or sales? This is an age-old debate. But it's asking the wrong question. It doesn't matter which team the SDR reports to if they're doing the same, low-efficiency...

242 - How Your Favorite Companies Win With Organic Social from 2022-01-30T11:00

How do you attract top talent to work for you? Is organic social a waste of time in B2B? What's the best way to leverage a company LinkedIn account? Chris is answering all these questions (and m...

241 - The 5 Revenue Metrics You Should Focus On Right Now | Metrics and Chill from 2022-01-28T11:00

Everybody loves metrics. They let us know when we're doing good and when we need to do better. The problem is, marketing teams have adopted certain metrics as their KPIs that don't do either one...

241 - The 5 Revenue Metrics You Should Focusing On Right Now | Metrics and Chill from 2022-01-28T11:00

Everybody loves metrics. They let us know when we're doing good and when we need to do better. The problem is, marketing teams have adopted certain metrics as their KPIs that don't do either one...

240 - Annual Planning Blunders to Avoid in 2022 | Demand Gen Live S2 x66 from 2022-01-26T20:32:22

It's that time of year for a lot of companies, annual planning. The time when everyone is excited about the possibilities that the new year brings. But along with that excitement, comes high exp...

239 - How to Rethink Attribution in Your Company from 2022-01-22T12:00

It’s not uncommon for marketers and business leaders to hear the methodologies we talk about at Refine Labs and immediately dismiss them as “ineffective”, “clickbait”, or a number of other thing...

238 - Make Your Current Marketing Dollars Work Harder | Demand Gen Live S2 x65 from 2022-01-19T22:04:03

Leveling up a marketing strategy that performs starts with looking at what isn't working currently. A lot of companies want to add, add, add; but the current isn't optimized to work yet. Before ...

237 - Building a Startup or Side Hustle | LinkedIn Q&A from 2022-01-16T11:00

A few weeks ago we asked, "If you could wave a magic wand and get the answer to any marketing question right now, what would you ask?" We received a lot of great questions that led to some reall...

236 - MUST LISTEN: Strategies to Win in 2022 | Marketing Ops Confessions from 2022-01-14T16:01:02

The days of marketers shoveling as many leads as possible to sales are long gone. The old rules that applied before social media, communities, and third-party content distribution platforms were...

235 - 2021 Recap & 2022 Predictions | Demand Gen Live S2 x64 from 2022-01-12T21:13:13

Imagine knowing the biggest trends in the industry before they happened. Imagine the advantage you would have over the competition. Every year we make predictions on what the biggest changes in ...

234 - Creating vs. Capturing Demand and The Best Way To Do Both | Lifelong Customer Podcast from 2022-01-09T11:00

Creating demand is not sharing a link to your ebook on LinkedIn. Capturing demand is not collecting an email after teasing a prospect just enough to get them to fork it over. Demand creation is ...

233 - The 2022 State of Demand Gen | Gaetano DiNardi from 2022-01-07T22:22:48

For the past three years, Chris and Gaetano have gotten together to discuss the current state of demand generation. It's back for 2022 and in this episode, they are weighing in on the strategies...

232 - The 5 Tenets to Revamp Your Go-To-Market Strategy in 2022 | Demand Gen Live S2 x63 from 2022-01-05T21:15:48

Tis the season for resolutions. And if you're looking to get that promotion or seriously level up your marketing in 2022, this episode is a must-listen. We're talking about the 5 tenets (or rule...

231 - 20 Questions with Chris Walker from 2022-01-02T11:00

If you had a magic wand that could answer any marketing question you have right now, what would you ask? 

That's what we asked on the Refine Labs LinkedIn page last week. And while w...

230 - Why (and How) Marketing Should Take Ownership of the Buyer Journey | Talend Marketing Chats from 2021-12-29T11:00

The major difference in between B2B and B2C marketing is that in B2C marketing owns the buyer journey. There is no sales team to close deals and for that reason, marketing has to create content ...

229 - Starting a Marketing Movement | The Refine Labs Origin Story from 2021-12-26T11:00

Refine Labs is widely known throughout the B2B SaaS space as being an innovator. At this point, most people know our views on current marketing "best practices". What people don't know (and what...

228 - How to Make Your Marketing Strategy Reflect Customer Wants | Growth Trends Interview Series from 2021-12-24T11:00

Investing in a marketing strategy that reflects what customers actually want from your marketing team is playing the long game. Too many marketing teams are incentivized to play the short game b...

227 - LinkedIn Not Working? Time For a Strategy Shift | Demand Gen Live S2 x62 from 2021-12-22T21:32:52

If you’re looking at your year-end ad effectiveness right now and coming to the conclusion that LinkedIn isn’t right for you, consider this. There are two reasons why it doesn't work. 1) You are...

226 - How To Shift Marketing Strategy To Accelerate Growth in 2022 | Demand Gen Live Keynote from 2021-12-17T20:17:41

Most companies have a marketing team in place to execute a winning marketing strategy. If marketing isn't working it's probably not the team. It's more likely the strategy that has been implemen...

226 - How Customer Insights Drive Strategy | Demand Gen Live Keynote from 2021-12-17T20:17:41

Most companies have a marketing team in place to execute a winning marketing strategy. If marketing isn't working it's probably not the team. It's more likely the strategy that has been implemen...

225 - Why You Need to Budget Differently for Content & Creative in 2022 | Demand Gen Live S2 x62 from 2021-12-15T22:16:44

There is a huge problem in how companies are approaching content creation and distribution right now. The ratio of marketing dollars spent on creation vs distribution is killing campaign effecti...

225 - Why You Need to Budget Differently for Content & Creative in 2022 | Demand Gen Live S2 x61 from 2021-12-15T22:16:44

There is a huge problem in how companies are approaching content creation and distribution right now. The ratio of marketing dollars spent on creation vs distribution is killing campaign effecti...

224 - The Secret Weapon to Good Marketing in Any Industry | The Growth Hub from 2021-12-12T11:00

A lot of marketers spend their entire career in the same industry. Not because they want to, but because it’s where they've gained experience and contacts. But there’s a secret weapon that anyon...

223 - Should All Metrics Tie Back To Revenue? | Leading with Data from 2021-12-10T11:00

Technology has trained us to think that everything can be perfectly measured and tied back to revenue. But the reality is, in so many cases it can't. And for that reason, not every metric needs,...

222 - 5 Steps to a 🔥 Content Strategy | Demand Gen Live S2 x60 from 2021-12-08T21:12:59

Creating content is easy. Creating good content that drives results, that's hard. But with the right framework in place, it doesn't have to be. In this episode, Chris breaks down the 5-step fram...

221 - Unlock The Power of Dark Social by Adding This Channel to Your Strategy | B2B Podcasting from 2021-12-05T11:00

Podcasting is one of our favorite forms of content because it is so versatile. Not only can you publish the long-form audio on all the major podcast platforms, but when you record it with video you...

220 - Why You Should Be Thinking of Marketing and Sales as One Team | Dave Gerhardt from 2021-12-03T22:00:57

Dave Gerhardt, Chief Brand Officer at Drift, joined Chris for another Demand Gen Expert Session, this time on the topic of "Marketing and ...

219 - 3 Data-Killing Mistakes Companies Make When Doing Self Reported Attribution | Demand Gen Live S2 x59 from 2021-12-01T22:08:08

Adding "How did you hear about us?" to your demo request form gives huge insights into what channels are working. But, there's a right way and a wrong way. And if you're making these three commo...

219 - 3 Things to Avoid When Using Self-Reported Attribution | Demand Gen Live S2 x59 from 2021-12-01T22:08:08

Adding "How did you hear about us?" to your demo request form gives huge insights into what channels are working. But, there's a right way and a wrong way. And if you're making these three common m...

218 - B2B Founder's (and CEO's) Role in Marketing | SaaStock Founders Workshop from 2021-11-27T11:00

Marketing is the best tool growth stage companies have, not sales. But how does the founder/CEO play a role in driving marketing performance? The problem with most early-stage B2B SaaS companies...

217 - How Salesloft Eliminated Waste From Their Marketing | Sydney Sloan from 2021-11-24T11:00

When Sydney Sloan walked into Salesloft three years ago they were optimizing for MQLs. Marketing had no efficiency. Salespeople were overwhelmed with low intent leads. Conversions were low. When...

217 - Eliminating Waste From Your Marketing Strategy | Sydney Sloan (Salesloft) from 2021-11-24T11:00

When Sydney Sloan walked into Salesloft three years ago they were optimizing for MQLs. Marketing had no efficiency. Salespeople were overwhelmed with low intent leads. Conversions were low. When...

216 - The Biggest Mistake Most B2B Marketers Are Making RIGHT NOW | The MarTech Podcast from 2021-11-21T12:00

Marketers love to hate on "vanity" metrics, and rightfully so. But the problem is, they are misdiagnosing vanity metrics and using the real vanity metrics to make strategic decisions. I'm talkin...

215 - Main Ways B2B Marketing Budgets Are Wasted | Go To Market Excellence from 2021-11-19T11:00

You don't need more budget. In fact, less budget would probably help you do a lot more with your marketing dollars. The sad truth is that marketing teams across industries almost universally was...

215 - Avoid Wasting Your B2B Marketing Budget in These Places | Go To Market Excellence from 2021-11-19T11:00

You don't need more budget. In fact, less budget would probably help you do a lot more with your marketing dollars. The sad truth is that marketing teams across industries almost universally wastin...

214 - Good B2B Marketing Executes Sales at Scale (Including Demos) | Demand Gen Live S2 x58 from 2021-11-17T21:37:26

If you're in sales you're certainly thinking, "Demos?! Really??" And our answer is a resounding, Yes! But there's a small catch. It's time for marketers to rethink what a demo consists of. In th...

213 - The 5 Components of Positioning You Need to Address | April Dunford from 2021-11-14T11:00

Positioning is the foundation on which your business is built. But most business leaders don't fully understand what good positioning is, let alone how to execute it successfully. In this episod...

212 - MUST LISTEN: A Fundamentally Different Way to Think About Attribution | Ops Cast from 2021-11-12T11:00

What if I were to tell you that the way that you measure attribution is driving terrible business decisions and leading to huge amounts of wasted dollars? If you've been listening to this podcas...

211 - You Need to Unlearn These Outdated Marketing Principles ASAP | Demand Gen Live S2 x57 from 2021-11-10T21:35:56

As much as you wish it was, marketing is not a math equation. It's not even a science. And thinking it is, is an outdated idea that you need to unlearn ASAP. Marketing is an art. And the fact th...

210 - How to Optimize (and Measure) High Intent Leads vs MQLs | Metrics That Measure Up from 2021-11-07T11:00

Marketers are lying to themselves and their sales teams. They complain when sales can't seem to close their MQLs into won opportunities, but let's face it, the leads don't close because they're ...

209 - How to Build a Strong Community | Dave Gerhardt from 2021-11-05T17:17:10

The best marketing in the world right now is being done behind closed doors. By people that don't work for the brand. And don't benefit from referring it. I'm talking about communities. And the top...

208 - There's Never Been a Better Time to be a B2B Marketer | Demand Gen Live S2 x56 from 2021-11-03T20:16:05

Buyers in 2021 and beyond want less involvement from a salesperson when doing product research. When buyers want to do most of the buying before talking to sales, it becomes a marketing-owned jo...

207 - Bring Customer Insights into Your Marketing | Gain Grow Retain from 2021-10-31T10:00

Talking to customers is one of the most under-utilized opportunities that marketers take advantage of. The learnings from talking to a single customer will change the way you do content creation...

206 - Marketing's Job Shouldn't Be To Facilitate Sales Doing Sales | The Ungated Marketing Podcast from 2021-10-29T10:00

Unpopular opinion—Marketing's job isn't to give sales a bunch of leads for them to call on. Marketing's job is to sell at scale and pull in high intent buyers to request demos for sales to close...

205 - Why We’re Prioritizing TikTok (but maybe you shouldn’t) | Demand Gen Live S2 x55 from 2021-10-27T20:57:40

TikTok. It's no longer a platform to "keep an eye on". It's here to stay and has been the fastest growing social media platform, globally, over the last several years. But is it the right platfo...

204 - Leveraging Employee Brands for Company Growth | The Internal Marketing Podcast from 2021-10-24T10:00

You have an arsenal of marketing talent inside your organization. The question is, are you encouraging them to build their brand, or are you suppressing them? I'm talking about personal brands o...

203 - Dark Social Origin Story | Marketing Millennials from 2021-10-22T12:55:04

Chris joins Daniel Murray to talk about Dark Social, how it was discovered, and how marketing teams need to get off the attribution hamster wheel if they want to succeed in the new world of soci...

202 - The Most Overlooked Part of Demand Gen | Demand Gen Live S2 x54 from 2021-10-20T19:30:22

What is the most overlooked part of demand generation? Think about all the metrics you're measuring. All the channels you're covering. All the ad budget you're spending. Think about the number o...

201 - Creating Demand In Dark Social | Peak Community Keynote from 2021-10-16T13:00

Dark Social is the difficult to measure areas where companies are creating demand for their category, brand, and product every single day. Brands that everyone knows and loves are built here, no...

200 - How to Not Throw Away Money On LinkedIn Ads | Demand Gen Live S2 x53 from 2021-10-13T21:42:58

In this episode, Chris dives in on how to change your mindset on LinkedIn ads to get better returns. If you want to be successful with LinkedIn ads you need to shift your mindset. It’s time to l...

199 - Intent Data Deep Dive | LinkedIn Live with Jake Dunlap from 2021-10-11T00:50:30

“Capturing intent data is the only way to get intent.” - Marketing teams everywhere ^ It’s not true and it’s time to accept it. Chris sat down with Jake Dunlap to discuss how the industry relies on...

198 - Start Your 2022 Marketing Plan Now with our Top 3 Tips | Dave Gerhardt from 2021-10-08T21:21:30

Marketing teams that start planning for 2022 now are the ones that are going to win in Q1. Teams that wait until December, or even early January, are the ones that are going to be scrambling and...

197 - Navigating the Blended Funnel | Demand Gen Live S2 x52 from 2021-10-06T23:00:07

Chris Walker and Megan Bowen brought the Demand Gen Live community back last night to discuss a couple agenda items in addition to a live Q&A. On the agenda:   

...

196 - Building a Buyer-Centric Marketing Strategy | Clozd Win Loss Week from 2021-10-03T12:27:12

This episode consists of a recording from Chris’s speaking slot at the Clozd Win Loss Week event. He shares how to build a marketing strategy, covering everything from win/loss analysis, customer r...

195 - The Leading Metric Every Marketing Team Should be Optimizing For | Demand Gen Live S2 x51 from 2021-09-29T18:34:25

Chris Walker and Megan Bowen brought the Demand Gen Live community together again last night for an hour-long episode. They covered the history of lead gen & ABM and the leading metric every...

194 - Marketing and Sales Working as One Team | The Marketing Starter Podcast from 2021-09-27T10:00

Chris joined The Marketing Starter podcast as a guest to talk about the dynamic between marketing sales, the making of a B2B brand, paid social and ABM. He got into a ton of marketing fundamentals ...

193 - Marketing Teams Are Over-Measuring and Under-Delivering | Full-Funnel Summit 2021 from 2021-09-25T10:23:47

This episode consists of a recording from Chris Walker's speaking engagement at the Full-Funnel Summit 2021. The theme for his talk was Measurement & Reporting. Thanks to our friends at Hatch for...

192 - The Attribution Mirage | Demand Gen Live S2 x50 from 2021-09-24T14:03:51

Chris Walker and Megan Bowen hosted last night's Demand Gen Live from Austin, TX where they're gearing up for the Refine Labs offsite. They prepped a couple topics for the episode...The first, b...

191 - Creating Word-of-Mouth Marketing in Dark Social | Traffic & Conversion Summit 2021 from 2021-09-17T10:00

Chris Walker presented a keynote on Dark Social at this year's Traffic & Conversion Summit in San Diego, CA. We've discussed dark social on the podcast before, but as a reminder - dark social consi...

190 - The Truth About Marketing to the Enterprise | Demand Gen Live S2 x49 from 2021-09-15T16:18:31

On last night's Demand Gen Live, Chris Walker signed on from San Diego, CA and covered the following agenda: Why the B2B agency model needs a complete overhaul, The truth about Marketing to the ...

189 - ABM Is Nothing New | Alphov & Lopez Podcast from 2021-09-13T10:00

Chris Walker joined the Alphov & Lopez Podcast for a full 90 minutes to chat through attribution, high intent vs. low intent, and overall marketing strategy. Chris was asked what would happe...

188 - Clarifying Thoughts on ABM | Keynote Series from 2021-09-11T13:00

Chris presented a keynote on the topic of ABM. He was able to clarify his thoughts through sharing his experience with ABM at previous businesses, for current clients, and internally at Refine L...

187 - Marketers - You Don't Need More Budget | Demand Gen Live S2 x48 from 2021-09-08T16:33:29

Chris Walker and Megan Bowen brought the Demand Gen Live community back last night to discuss where marketers get their information and the harm of over-relying on technology and ditching the fu...

186 - Marketing in the Attribution-Free Zone | Dave Gerhardt from 2021-09-03T22:41:25

Dark Social consists of the places where B2B buyers are discovering new products where attribution is not available. Places like communities, organic social, groups, content platforms, meetups a...

185 - Dark Social vs. Dark Funnel | Demand Gen Live S2 x47 from 2021-09-01T18:13:30

Chris Walker and Megan Bowen hosted another Demand Gen Live installment last night with a heavy focus on marketing in organic channels that can't be tracked easily, if at all. Chris built off of...

184 - How to Ace Your Board Deck as a CMO | Allison Munro from 2021-08-29T14:25:57

Allison Munro, CMO at Vena Solutions, joined Chris to talk about a topic we’ve never covered on the State of Demand Gen: how to present to the board to build credibility and trust, and what leve...

183 - MUST LISTEN: Marketing is Pure OFFENSE | Strategy & Innovation Keynote from 2021-08-27T10:00

Chris Walker presented a MUST listen keynote on marketing strategy & innovation yesterday. He talked about how marketers often are fed the wrong information which leads to poor strategy deci...

182 - Is the MQA the new MQL? | Demand Gen Live S2 x46 from 2021-08-25T18:31:27

After a week off of Demand Gen Live, Chris and Megan were back last night for the Tuesday evening installment where they covered the following topics: 

• A big shift...
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181 - Is There A Difference Between A Strong Brand & Properly Executed Demand Gen? | B2B Made Simple from 2021-08-21T13:00

This conversation was repurposed from Chris Walker's appearance as a guest on the B2B Made Simple Podcast. They got into the weeds in regards to organic social content strategy. Sam asked Chris ...

180 - Why You Shouldn't Be Sending Low Intent Leads to Sales | Dustin Deno from 2021-08-18T10:00

Dustin Deno, SVP of Global Sales at Showpad, joined Chris on the podcast to address the following question: "when we stop generating leads that don't close, how are we going to keep our SDR team...

179 - The Power of Strong Creative in B2B Marketing | Back to Basics with Triana Mills from 2021-08-15T13:00

Triana Mills, Creative Director at Refine Labs, joined us for another Back to Basics episode, this time on the topic of The Power of Creative in B2B Marketing. Triana and Chris answered question...

178 - Marketing Thrives in the Dark Funnel | LIVE from B2B Sales & Marketing Exchange from 2021-08-13T10:00

We recorded Chris’s LIVE session from the B2B Sales & Marketing Exchange 2021 in Boston, MA where he talks about how the marketers that are focusing on the dark funnel are the ones who are winning....

177 - Measuring the Impact of Your Marketing | Demand Gen Live S2 x45 from 2021-08-11T18:17:10

Chris Walker and Megan Bowen hosted another Demand Gen Live last night, breaking down the Refine Labs strategy for the community and talking about the more effective alternatives to buyer person...

176 - Building A Brand Is About Educating, Not Selling | Live Consulting Session from 2021-08-08T14:15:29

Chris Walker hosted another live consulting session, this time with a post-seed stage start-up that is currently following the organic playbook we have shared on the podcast. You'll get to hear ...

175 - The Catch-22 of Attribution | Tom Wentworth from 2021-08-06T18:37:24

We hosted a Demand Gen Expert Session with Tom Wentworth, CMO at Recorded Future, to talk about the catch-22 of attribution and what marketers can and should do about it. We've all been in a pla...

174 - The Blurred Line Between Marketing & Sales | Demand Gen Live S2 x44 from 2021-08-04T19:20:46

Chris Walker and Megan Bowen hosted Demand Gen Live again last night and covered the following agenda:

-What happens when Marketing aligns to REVENUE instead of "leads" or SQL...

173 - Creating Lasting Demand for your Employer Brand | Joe Mullings from 2021-07-30T16:43:20

Joe Mullings, Chairman & CEO of The Mullings Group Companies, joined Chris in the Refine Labs podcast studio for a discussion about what's changing in the hiring landscape and how companies ...

172 - The 5 Reasons Why B2B Advertising Fails | Demand Gen Live S2 x43 from 2021-07-28T19:37:17

Chris Walker and Megan Bowen hosted Demand Gen Live last night and covered the following agenda: 1 - The 5 Reasons Why B2B Advertising Fails, 2 - Building Your Paid Social Content Mix, and 3 - W...

171 - Why Optimizing For Leads Drives The Wrong Behaviors | Live Consulting Session from 2021-07-25T13:00

Chris hosted another live consulting session last week with an early-stage SaaS company. He walked through their overall strategy and made recommendations throughout, touching on customer resear...

170 - The Role of Content in Creating Demand | Back to Basics with Charlotte Babington from 2021-07-23T10:00

Charlotte Babington, Director of Demand Gen at Refine Labs, hosted this episode of Back to Basics on the topic of Content. They covered the role of content in creating demand, how to measure its...

169 - The 3 Levels of Intent | Demand Gen Live S2 x42 from 2021-07-21T17:48:29

Last night Chris Walker (CEO, Refine Labs) and Megan Bowen (CCO, Refine Labs) brought the DGL community back to cover the following agenda: 1 - How to control the flow of demand, 2 - The 3 level...

168 - The Value of a Modern Content Strategy | Small Business Consulting from 2021-07-18T15:56:33

Chris Walker hosted another Small Business Consulting Session a couple weeks ago where he helped a startup flesh out a modern organic content strategy that centers around a live event. He talked...

167 - LinkedIn Organic Isn't Dead | Demand Gen Live Keynote from 2021-07-16T10:00

In response to some chatter circulating through the marketing community that LinkedIn organic is dead, Chris presented a keynote on why it in fact is very much still alive, and how marketers can...

166 - Why Optimizing for SQLs Can Drive the Wrong Behaviors | Demand Gen Live S2 x41 from 2021-07-14T16:06:45

Chris Walker and Megan Bowen hosted an hour-long installment of Demand Gen Live last night. They covered: 

• Why optimizing for SQLs instead of MQLs, even though the...
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165 - Creating Demand Makes Capturing Demand Easier | Techie Talkie podcast from 2021-07-11T10:00

This episode was created from Chris's appearance a couple months ago on the Techie Talkie podcast. He answered questions as they related to: How attribution today is broken and how to fix it, th...

164 - Stop Optimizing For Metrics That Don't Matter | Inbound Success Podcast with Kathleen Booth from 2021-07-09T10:00

This episode is a playback from Chris's appearance on Kathleen Booth's Inbound Success Podcast. Kathleen started the conversation off by asking Chris about how he created such a buzz in the mark...

163 - Rethinking Attribution Using Common Sense | Demand Gen Live S2 x40 from 2021-07-07T18:16:45

Chris Walker and Megan Bowen got the Demand Gen Live community together again last night to talk through a handful of impactful demand gen topics. They covered: 

• H...
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162 - The State of Demand Gen 2021 with Gaetano DiNardi from 2021-07-04T18:19:10

Gaetano DiNardi, Head of Growth & Demand Gen at Nextiva, joined Chris in the new podcast studio to talk about the State of Demand Gen in 2021. They covered whether B2B demand gen has gotten ...

161 - Using Intent to Get Off the MQL Hamster Wheel | DGL Expert Series with Latane Conant from 2021-07-02T19:26:04

Latané Conant, CMO at 6sense, joined us for a Demand Gen Live Expert Series yesterday to talk about the dark funnel and how to use intent as a trigger for outbound as a means of getting off the MQL...

160 - A New Marketing Model for Enterprise Software | Demand Gen Live S2 x39 from 2021-06-30T20:49:20

Chris Walker and Megan Bowen hosted another Demand Gen Live community event this week. They covered three pre-set agenda topics: (1) The Demand Waterfall: Is it time for a new demand model?; (2)...

159 - The New Rules of Digital Advertising | Norwest Venture Partners from 2021-06-27T10:00

Chris Walker joined Norwest Venture Partners for an event called “The New Rules of Digital Advertising.” He shared insights on the gap between leads and revenue, measuring on pipeline and revenu...

158 - Attribution Isn't Always What It Seems | Keynote from 2021-06-25T10:00

Chris Walker presented another keynote last week and shared his demand generation framework. Main takeaways: Word of mouth drives most B2B buying decisions today The best way to connect with you...

157 - The Missing Piece of Product Marketing | Demand Gen Live S2 x38 from 2021-06-23T17:40:50

Chris Walker hosted Demand Gen Live last night with MJ Peters as his co-host. They covered pipeline velocity and how to start incorporating that into your primary marketing metrics, the missing ...

156 - Why Marketing Is Just Sales At Scale | Christopher Lochhead from 2021-06-20T10:00

Christopher Lochhead, Author of Play Bigger and Host of the Lochhead On Marketing Podcast, joined Chris for an episode of State of Demand Gen. They shared insights on category design, what makes...

155 - The Dark Funnel | Demand Gen Live Keynote from 2021-06-18T18:24:59

Chris Walker hosted a European time zone-friendly episode of Demand Gen Live yesterday where he delivered a keynote on the Dark Funnel. He explained what the Dark Funnel is and what marketers ca...

154 - How to Measure the Impact of Brand | Demand Gen Live S2 x37 from 2021-06-16T16:19:46

Chris Walker hosted this week's Demand Gen Live from his new Boston podcast studio. The agenda consisted of: Why Marketing Teams Should Move to a Holistic Website-Sourced Funnel, Crash course: R...

153 - The Importance of Brand in Hitting Pipeline Goals | Tom Wentworth from 2021-06-12T10:00

Tom Wentworth, CMO at Recorded Future, joined Chris for a podcast episode last week. They discussed what happens when marketers make the shift from optimizing for leads to optimizing for pipelin...

152 - Performance Marketing vs. Brand Marketing | Demand Gen Live S2 x36 from 2021-06-09T20:00:25

Chris Walker and Megan Bowen of Refine Labs hosted another Demand Gen Live last night. The agenda consisted of: Performance Marketing vs. Brand Marketing, Why You Don't *Need* SEO in 2021, and H...

151 - The Marketing "White Space" You Should Be Focusing On | Small Business Consulting Session from 2021-06-06T10:00

Chris Walker, CEO at Refine Labs, hosted another small business consulting session where he narrowed in on a company's biggest opportunity to double down their efforts in what he calls the "whit...

150 - Prioritizing Your Career Path As A Marketer | Dave Gerhardt from 2021-06-04T17:24:04

Chris Walker went live yesterday with Dave Gerhardt, CMO at Privy, to have a discussion around the topic of how to prioritize your career path as a marketer. They talked through why it isn't nec...

149 - The Truth About B2B Influencer Marketing | Demand Gen Live S2 x35 from 2021-06-02T19:14:17

Last night on Demand Gen Live, Chris and Megan covered the following topics:

• The truth about influencer marketing that executives need to recognize
• Relationsh...
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148 - Making Your Buyer Experience A Key Differentiator | Back to Basics with Christine Leonard from 2021-05-30T10:00

Christine Leonard, Director of Marketing Optimization at Amplify, came onto State of Demand Gen for an episode of Back to Basics about marketing optimization and the buyer experience. They touch...

147 - Perfection Is The Enemy of Good in Marketing | Kathleen Booth from 2021-05-28T10:00

Kathleen Booth, VP of Marketing at clean.io, joined Chris on State of Demand Gen to talk about authenticity in marketing. They discussed how to build leadership's confidence when it comes to experi...

146 - How Marketers Can Use the Dark Funnel to their Advantage | Demand Gen Live S2 x34 from 2021-05-26T16:03:55

Gaetano DiNardi (Director of Growth Marketing @ Nextiva) made a surprise appearance on Demand Gen Live with Chris Walker last night. They covered...

• What The Dark Funnel Is and How...
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145 - Field Marketing is More Than Just Events | Field Marketing Meetup with Nick Bennett from 2021-05-24T10:00

Nick Bennett (Director of Account-Based & Field Marketing @ Alyce) brought Chris onto his Field Marketing Meetup to talk about the biggest upcoming opportunities in the field marketing space...

144 - What B2B Should NOT Take From B2C | Accelerating Value with Mark Stouse from 2021-05-22T10:00

Chris joined Mark Stouse on the Accelerating Value podcast to talk about the differences between B2C and B2B, specifically in regards to what B2B companies should unlearn from B2C marketing strateg...

143 - Career Growth & Entrepreneurship | Demand Gen Live S2 x33 from 2021-05-19T18:56:18

Chris and Megan hosted a special episode of Demand Gen Live last night with the primary focus being career growth and entrepreneurship. Chris kicked off the episode sharing his unconventional ca...

142 - Starting a Content Strategy from Scratch | Small Business Consulting from 2021-05-15T10:00

Chris hosted a consulting call with a one-person marketing team with no budget at a small business. He shared his insights on the best approaches to take, given the inputs, to answer the followi...

141 - The Business Rationale Behind Marketing-Sourced Revenue | Demand Gen Live S2 x32 from 2021-05-12T16:53

Chris Walker and Megan Bowen hosted a 1.5 hour-long installment of Demand Gen Live last night. They covered:  

• The business rationale behind why marketing-sourced ...
  Listen

140 - The Consumption of Content is Why You Create It | Back to Basics with Erik MacKinnon from 2021-05-09T10:00

Erik MacKinnon hosted this episode of Back to Basics with Chris with the main topic being content creation and distribution. They discussed how an earlier stage company, younger marketer, or a c...

139 - Everything in Marketing Needs to Start with "Why" | Dave Gerhardt from 2021-05-07T16:47:13

Chris Walker kicked off the first event of our recurring series with Dave Gerhardt, CMO at Privy, on the 6th of May and spent an hour covering a handful of different topics. They talked about wh...

138 - We're In the Word-of-Mouth Era of B2B Buying | Demand Gen Live S2 x31 from 2021-05-05T19:16:46

Chris Walker and Megan Bowen hosted another installment Demand Gen Live last night and covered the following topics:  

• Why having customers that are happy is the most imp...
  Listen

137 - The Problem with Attribution in B2B SaaS | Back to Basics with Sidney Waterfall from 2021-05-01T10:00

Sidney Waterfall hosted this episode of Back to Basics with Chris Walker with the main focus of attribution in the B2B SaaS space. While there are common pitfalls associated with the over-relian...

136 - Why Marketers Who Create Demand Are The Most In-Demand | Demand Gen Live S2 x30 from 2021-04-28T16:28:17

On last night's episode of Demand Gen Live, Chris Walker and Megan Bowen covered the following topics:  

Why marketers who create the most demand are the most in-demand; Pros and con...

135 - Decoding Growth in B2B SaaS | Mark Roberge from 2021-04-25T10:00

Mark Roberge, Managing Director at Stage 2 Capital and former CRO at Hubspot, joined Chris on State of Demand Gen last week. They broke down common challenges with scaling B2B businesses, and Mark ...

134 - High Efficiency Marketing - CFO 4.0 Podcast from 2021-04-23T10:00

Chris joined Hannah Munro on the CFO 4.0 Podcast to talk about how the role of marketing has shifted. He shared insights in regards to : better defining what a lead is, brand as a feeling, how t...

133 - Paying for Attention vs. Commanding Attention | Demand Gen Live S2 x29 from 2021-04-21T19:49:52

On last night's episode of Demand Gen Live, Chris and Megan covered the following topics: 

• Lead gen vs. Demand gen: how metrics and timing define your strategy
• Brand...
  Listen

132 - Measurement is Flawed in Marketing | B2B Marketing Leaders with Dave Gerhardt from 2021-04-18T10:00

This episode was repurposed from when Chris joined Dave Gerhardt (CMO at Privy) for a conversation on the B2B Marketing Leaders podcast. They talked about unconventional growth levers, problem s...

131 - Reverse Engineering the Buying Process | Back to Basics with Sam Kuehnle from 2021-04-16T10:00

Sam Kuehnle, Director of Demand Gen @ Refine Labs, hosted a Back to Basics session with Chris Walker about the buyer experience. They talked through the importance of reverse engineering your ow...

130 - Creative is Your Secret Weapon for Maximizing Ad Budget | DGL S2 x28 from 2021-04-14T20:44:45

Chris Walker and Megan Bowen host this week's episode of Demand Gen Live. This episode covers some new topics in depth:  

Strategy: 

1. Why most companies don't c...

130 - Creative is Your Secret Weapon | DGL S2 x28 from 2021-04-14T18:44:45

Chris Walker and Megan Bowen host this week's episode of Demand Gen Live. This episode covers some new topics in depth:  

Strategy: 

1. Why most companies don't create de...

129 - Creating Demand vs. Collecting “Leads” | B2B Growth Show from 2021-04-11T10:00

Chris joined our good friends at Sweet Fish Media on the B2B Growth Show to talk about the difference between lead generation and demand generation. Chris shared his thoughts on why the idea of a f...

128 - Marketing Before Sales | Collin Cadmus from 2021-04-09T10:00

Collin Cadmus, Founder of Collin Cadmus LLC, joined Chris on the podcast to dissect his recent LinkedIn post that started with "Marketing is more important than sales." They discussed the import...

127 - Marketing Sourced Revenue is the Game | Demand Gen Live S2 x27 from 2021-04-07T17:31:08

This week on Demand Gen Live, Chris Walker and Megan Bowen broke down the difference between marketing sourced revenue and marketing influenced revenue, and which you should be focusing on. They...

126 - Is Your Marketing Strategy Stuck? | Sales Enablement Podcast with Andy Paul from 2021-04-05T10:00

Chris Walker joined Andy Paul on the Sales Enablement Podcast to talk about why marketing gets stuck, and how to get unstuck. They talk about making space for innovation, closing the gap between ho...

125 - The Power Shift From Sellers to Buyers | Demand Gen Expert Session with Dave Gerhardt x02 from 2021-04-02T10:00

Dave Gerhardt, CMO at Privy, joined us for another live session to dive into the power shift from sellers to buyers and how that affects your marketing strategy. Half of their session consisted ...

124 - Quality of Information is the Most Important | Demand Gen Live S2 x26 from 2021-03-31T17:58:44

Last night we celebrated the one year anniversary of Demand Gen Live! We hosted a special episode and had some of our loyal community members share their success stories as they related to the i...

123 - Authenticity Is Key for Creating Content | Rep Your Brand Podcast from 2021-03-28T15:12:21

Chris Walker joined Nick Bennett on the Rep Your Brand podcast to talk about the impact of having a strong personal brand on your business. He shares that everyone has a personal brand, whether ...

122 - Using Your Strategic Narrative to Your Advantage | Andy Raskin from 2021-03-26T10:00

Andy Raskin joined us on State of Demand Gen to break down what he means when he talks about Strategic Narrative. He shares that the companies that are winning now are powered by a strategic nar...

121 - Why Smart Companies Will Start to Outsource Marketing Innovation | Demand Gen Live S2 x25 from 2021-03-24T18:37:20

Chris Walker and Megan Bowen started off this week's Demand Gen Live with recommendations for hosting micro events once it is safe to do so again. They shared the start to finish strategy, which...

121 - Why Smart Companies Will Start to Crowdsource Marketing Innovation | Demand Gen Live S2 x25 from 2021-03-24T17:37:20

Chris Walker and Megan Bowen started off this week's Demand Gen Live with recommendations for hosting micro events once it is safe to do so again. They shared the start to finish strategy, which in...

120 - Switching from Sales-Led to Product-Led Growth | Dave Rigotti from 2021-03-21T10:00

Dave Rigotti, Founder of Inflection.io joined us on State of Demand Gen to talk about common misconceptions when it comes to product led growth. Dave and Chris discuss the role marketing plays and ...

119 - Back to Basics x02 - Why Marketers Need to Look at the ENTIRE Funnel | Judy Sheriff from 2021-03-19T10:00

We’re back with a second episode of Back to Basics, this time featuring Judy Sheriff (VP of Demand Gen @ Refine Labs) to break down the importance of marketers focusing on the entire funnel, and th...

118: What Complacency Looks Like in Your Marketing Strategy | Demand Gen Live S2 x24 from 2021-03-17T17:39:50

This week's Demand Gen Live had a heavy focus on the execution of paid ads - we did a SaaS demand teardown of Procurify's digital marketing and answered ...

117 - The Lost Art of Marketing | Andrea Kayal from 2021-03-14T10:00

Andrea Kayal, CMO at Electric, joined Chris Walker on State of Demand Gen the other day. Andrea shared how companies choose to build their marketing teams based on the stage they’re in, and dove in...

116 - Roadmap for Your First 90 Days as Head of Marketing | Maya Grossman from 2021-03-12T11:00

Maya Grossman, VP of Marketing at Jumpstart, joins Chris Walker on State of Demand Gen to talk about her experience running top performing marketing teams at companies of various sizes. She emphasi...

115 - Running Experiments to Identify New Growth Levers | Demand Gen Live S2 x23 from 2021-03-10T19:19:04

This week on Demand Gen Live, Chris and Megan covered a timely topic: why the removal of third-party cookies gives strong marketers an advantage. Additionally, they talked about the notion that ...

114 - Common Mistakes When Building a B2B Company | B2B Founders Podcast from 2021-03-07T16:08:23

"When you spend all your time and all your money on the wrong things, you don’t have the resources needed to try new innovative things that might actually work better than what you’re already do...

113 - When It Comes to Content, Think Progress Over Perfection | ScaleUp Exec Influencer Live Meetup from 2021-03-05T11:00

Chris joined the SEI Live Meetup to provide coaching on how to get started with creating content. He harped on the notion of progress over perfection, and the importance of commitment and consisten...

112 - What Your ABM List Should Actually Look Like - Demand Gen Live S2 x22 from 2021-03-03T16:52:03

Chris and Megan hosted the 51st Demand Gen Live installment last night with a packed agenda. They dove into why your ABM list should include target companies where you have an unfair competitive...

111 - Back to Basics x01 - Paid Social from 2021-02-28T18:22:42

Today we are trying out a new format due to positive feedback from our podcast consulting sessions. We’re going back to the basics of paid social advertising and breaking down the benefits of using...

110 - The Impact of Brand on B2B Businesses | Udi Ledergor from 2021-02-26T11:00

Udi Ledergor (CMO at Gong) joined us for a Demand Gen Expert Session to talk about why Gong, a B2B SaaS company, decided to run a Super Bowl ad. They also broke down why you should try to avoid ...

109 - Why B2B Companies Struggle With Organic Content | Demand Gen Live S2 x21 from 2021-02-24T17:58:57

This week’s DGL with Chris and Megan focuses on three key topics: why B2B companies struggle with organic content that’s not for SEO, how to build demand momentum, and the lost of art of segment...

108 - Attracting and Retaining Top Demand Gen Talent | Joe Mullings from 2021-02-21T21:36:30

Joe Mullings, Chairman & CEO of The Mullings Group Companies, joined Chris on State of Demand Gen to talk about recruiting and retaining demand gen leaders. They shared a new framework that forward...

107 - So You Want to Start a Podcast? | Content Strategy Session from 2021-02-19T11:00

Chris Walker hosted another podcast and LinkedIn strategy consulting session with a cybersecurity company. They asked him questions in regards to real roadblocks and problems they're encountering a...

106 - Why I Don't Stack MQLs | Demand Gen Live S2 x20 from 2021-02-17T17:05:21

Last night's Demand Gen Live with Chris Walker and Megan Bowen revolved around the customer/buyer experience and how that comes into play in regards to your marketing strategy. They talked about...

105 - The Benefits of Building A Personal Brand with Justin Welsh from 2021-02-14T11:00

Justin Welsh, Founder at JW Strategic Advisory, joined Chris Walker on State of Demand Gen to break down how he used organic content on LinkedIn to build his personal brand. Justin shared his Conte...

104 - Life Is Too Short to Work For a CEO Who Doesn't Get Marketing | Dave Gerhardt from 2021-02-12T17:33:20

Chris Walker (CEO, Refine Labs) and Dave Gerhardt (CMO, Privy) hosted an hour-long discussion about B2B influencer marketing, content marketing trends, modern PR, attribution, and the ins and ou...

103 - Why Marketers That Thrive in the Unmeasurable Will Win | Demand Gen Live S2 x19 from 2021-02-10T19:08:30

Chris Walker and Megan Bowen hosted the 19th episode of the second season of Demand Gen Live last night. They covered three key agenda topics: (1) Refine Labs' Content Strategy - How a 3-person ...

102 - How Buyer Experience Can Be Your Differentiator | Sahil Mansuri (CEO, Bravado) from 2021-02-07T11:00

Sahil Mansuri (CEO at Bravado) joined us on State of Demand Gen to talk about the importance of marketers having empathy for sales. We also discussed unrealistic goals, transparency in the buyer’s ...

101 - Setting the Foundation to Drive Revenue | Catalyst Sale Podcast with Mike Simmons from 2021-02-05T11:00

Chris joined Mike Simmons on the Catalyst Sale podcast to talk through the importance of setting the right foundation in order to make marketing to revenue achievable. They discussed how to go a...

100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18 from 2021-02-03T17:40:36

Today marks our 100th episode on the State of Demand Gen podcast! Thanks to all our subscribers, listeners, guests and the team behind the scenes for setting us up for success.

Chris Walk...

99 - The Cost of Optimizing for the Wrong Metrics | Rand Fishkin (Co-Founder & CEO, SparkToro) from 2021-01-31T11:00

Rand Fishkin (Co-Founder & CEO, SparkToro) joined Chris Walker the other day to talk about his book Lost & Founder and break down his article “Listen

98 - Content Strategy Session with 2 CEOs who Get It | Patrick Campbell (Founder & CEO, ProfitWell) from 2021-01-29T11:00

Patrick Campbell (Founder & CEO @ ProfitWell) joined Chris Walker on State of Demand Gen to break down his content journey at ProfitWell and share his recommendations for content creation and distr...

97 - Creative for Demand Gen Campaigns | Demand Gen Live S2 x17 from 2021-01-27T18:37:07

Chris and Megan hosted another Demand Gen Live and set the high level agenda with The truth about website Content Experience Platforms and What parts of B2B marketing can be outsourced. The majo...

96 - The Most Under-Leveraged Growth Drivers for 2021 | Demand Gen Expert Session w/ Gaetano DiNardi from 2021-01-23T11:00

We hosted our first Demand Gen Expert Session with Chris Walker and Gaetano DiNardi (Director of Growth Marketing @ Nextiva) and jammed for an hour on demand gen, performance marketing, and content...

95 - Does B2B Learn from B2C? | Demand Gen Live S2 x16 from 2021-01-20T17:40:09

During last night's Demand Gen Live we set the stage with a few key topics: How to think about content quality, What parts of B2B marketing can be outsourced, and Early findings on testing inten...

94 - Field Marketing & Demand with Nick Bennett (Director of Field Marketing @ Logz.io) from 2021-01-18T11:00

Nick Bennett (Director of Field Marketing @ Logz.io) joined Chris Walker on State of Demand Gen to talk about what field marketing is and how he sees it playing a part in demand as a whole. They...

93 - When Do You Know if Your Paid Ads Are Effective? | Demand Gen Live S2 x15 from 2021-01-13T21:54:45

We broke a record last night for the longest Demand Gen Live to date! Thank you everyone who submitted questions in advance and live. We talked about everything from how to make entertaining &am...

92 - What's the Difference Between Brand and Demand? | 417 Marketing Podcast with Ryan Baker from 2021-01-11T11:00

Chris joined Ryan Baker (VP of Digital Strategy @ 417 Marketing) on the 417 Marketing Podcast to talk about the importance of brand activities that cannot be directly attributed to revenue. They...

91 - Podcast Strategy Session hosted by Chris Walker from 2021-01-10T00:34:57

For this episode we recorded a call Chris held with a couple new podcast hosts. They asked him questions about all the things including recording logistics, guests, branding, finding your niche,...

90 - 2021 B2B Marketing Predictions | Demand Gen Live S2 x14 from 2021-01-06T17:14:31

We kicked off the first Demand Gen Live of 2021 last night on Zoom and were joined by several new and returning faces. We covered Chris Walker's 2021 B2B Marketing Predictions, International Dem...

89 - Channel Attribution Isn't Everything from 2021-01-03T11:00

"Removing channel attribution inside of social channels is absolutely required in B2B companies moving forward." Today we tried out a new format and had Chris go deep on a topic that was top of ...

88 - The Missing Piece of Product Marketing | Demand Gen Live S2 x13 from 2020-12-30T22:42:31

Last night we hosted the last Demand Gen Live of 2020! Chris Walker and Megan Bowen talked through content creation, pipeline marketing, conversion tracking, and paid ad variations. As always, w...

87 - Transitioning from Sales-led to Product-led Growth | Demand Gen Live S2 x12 from 2020-12-23T16:14:08

In the midst of the holidays we gathered 30 marketers on Zoom to resume our second to last Demand Gen Live installment of the year. We set the agenda with Why only having a small budget to start...

86 - Use Short Term Metrics without Letting them Overrule Your Strategy | AMA from 2020-12-20T11:00

We hosted another AMA using the questions you've asked us on LinkedIn. Listen in to hear Chris’s answers in regards to podcast advertising, why all MQLs are NOT created equal, what types of ads ...

85 - The "Marketing Death Wish" | Demand Gen Live S2 x11 from 2020-12-16T15:59:29

We opened up the chat to questions early this week on Demand Gen Live with Chris Walker and Megan Bowen. They answered questions regarding Facebook audience targeting and campaign structures, po...

84 - What Marketers Should and Should Not Be Doing in 2021 | AMA from 2020-12-15T15:36:30

We’ve been getting a ton of questions submitted via email and on LinkedIn and are trying out this new format to keep up with the volume. In this session we answered questions about what marketer...

83 - Why Google Gets More Credit Than It Deserves | Demand Gen Live S2 x10 from 2020-12-09T18:57:19

"Whether or not your content marketing will be successful comes down to your INTENT." On this installment of Demand Gen Live Season 2, Chris and Megan talked about why direct response demo ads d...

82 - A Marketer in Sales’ Shoes | Sales IQ Podcast from 2020-12-06T11:00

Chris was interviewed by Luigi Prestinenzi (Co-Founder and Head of Growth @ Sales IQ Group) on the Sales IQ podcast. They talked about how important it is for marketers to have sales conversations ...

81 - Why Changing From Lead-Based to Account-Based May Not Fix Your Marketing | Demand Gen Live S2 x09 from 2020-12-02T16:03:34

Chris Walker was back for Demand Gen Live this week and co-hosted the installment with Megan Bowen. They covered: Key steps Refine Labs took to create market demand; How marketers can develop bu...

80 - Marketing Runs the Business | Cassidy Shield (VP of Marketing, Narrative Science) from 2020-11-29T16:58:54

Chris Walker hosted Cassidy Shield on State of Demand Gen to talk about marketing in 2021. The pandemic has forced companies to focus on CREATING demand, not just capturing it. Cassidy shared his i...

79 - Why Influenced Revenue is a Dangerous Game | Kyle Lacy (CMO, Lessonly) from 2020-11-23T11:00

"If you can figure out how to scale culture, it will be way easier for you to win." Chris hosted Kyle Lacy (CMO of Lessonly) on State of Demand Gen. They jammed on how to measure your demand tea...

78 - Market the Way You Buy | The Marketing Millennials with Daniel Murray from 2020-11-21T11:00

"Market the way you buy." Daniel Murray hosted Chris Walker on The Marketing Millennials podcast the other day. They talked about how buyers have changed over the past 10 years, what it really m...

77 - Not All MQLs Are Created Equal | Demand Gen Live S2 x07 from 2020-11-18T17:46:12

Chris Walker and Megan Bowen hosted Demand Gen Live again and tackled several detailed questions submitted in advance and live from our audience. Some of the topics we covered include: Why you s...

76 - ABM Breaks Down at Execution | Sangram Vajre (Co-Founder at Terminus) from 2020-11-14T15:20:19

Sangram Vajre, Co-Founder at Terminus, joined Chris Walker on State of Demand Gen to go into more detail about ABM - specifically tips for better execution and measurement. 

For more...

75 - How to Balance Brand & Performance | Demand Gen Live S2 x06 from 2020-11-11T17:34:28

On last night's episode of Demand Gen Live we hosted a live AMA and tackled topics such as: How to balance Brand and Performance, Measuring the effectiveness of LinkedIn and Facebook advertising...

74 - Change Your Metrics to Change Their Perception | Tech Sales Influencers with James Hounslow from 2020-11-09T11:00

James Hounslow, host of the Tech Sales Influencers podcast, interviewed Chris Walker the other week. They talked about what sales leaders who are focused on top of funnel should be doing to be m...

73 - Capturing Demand vs. Creating Demand | Demand Gen Live S2 x05 from 2020-11-04T17:01:56

Chris and Megan powered through another Demand Gen Live last night to discuss the differences between Capturing Demand and Creating Demand. We also answered questions submitted in advance and li...

72 - ABM isn’t a One Size Fits All Strategy | Josh Wagner (Head of Partnerships, LeadMD) from 2020-11-02T11:00

Josh Wagner (Head of Partnerships @ LeadMD) joined Chris Walker for a short session on State of Demand Gen. They deep dive into Account Based Marketing (ABM) to discuss how it originated and has...

71 - Creating Demand with Momentum | Demand Gen Live S2 x04 from 2020-10-28T16:25:47

Last night we continued Season 2 of Demand Gen Live with the AMA format. Chris and Megan tackled questions asked both before the show and live ranging from what demand REALLY means and how to cr...

70 - Unrealistic Goals Drive Poor Marketing Behaviors | SUMMIT Podcast with Kyle Hamer from 2020-10-26T10:00

Kyle Hamer (Founder & CEO, Hamer Marketing Group) hosted Chris Walker on the SUMMIT Podcast to talk about marketing in a post-COVID-19 world. They discussed how to use both intuition and dat...

69 - B2B Influencer Marketing | Kevin "KD" Dorsey (VP of Inside Sales @ PatientPop) from 2020-10-24T10:00

Kevin "KD" Dorsey joined Chris on State of Demand Gen this week to talk about how B2B can learn from B2C, especially in regards to influencer marketing. They discuss their thoughts on B2B influe...

68 - Brand, Demand & ABM | Demand Gen Live S2 x03 from 2020-10-21T15:50:38

On last night's Demand Gen Live we received several questions before the show and tackled them live. Some topics we covered include:  

-Brand, Demand, ABM - Where to focus?;   Listen

67 - How Word of Mouth Drives Revenue | Demand Gen Live S2 x02 from 2020-10-14T18:59:15

On Season 2 Episode 2 of Demand Gen Live, we talked about: How Sales can work well with the CMO, How word of mouth drives revenue with zero attribution, and what B2B marketers can learn from B2C...

66 - Metrics are not More Important than Outcomes | The Growth Leadership Show from 2020-10-12T14:11:38

Chris Walker joined Sandro Meyer on The Growth Leadership Show to talk about: why other people don't post regularly on LinkedIn, what happens when metrics become more important than the outcome,...

65 - The Demand Do’s and Don’ts | Latané Conant (CMO, 6sense) from 2020-10-10T10:00:38

Latané Conant, CMO at 6sense, joined Chris Walker on State of Demand Gen to go into more detail about the concepts that are discussed in her new book “No Forms. No Spam. No Cold Calls.”  Listen

64 - Demand Predictions for 2021 | Demand Gen Live S2 x01 from 2020-10-07T15:58:19

Last night we kicked off Season 2 of Demand Gen Live with our co-hosts Chris Walker (CEO, Refine Labs) and Megan Bowen (CCO, Refine Labs). We leaned harder into the AMA format and covered a vari...

63 - Marketing is not Sales and Sales is not Marketing | Darryl Praill from 2020-10-03T10:00

Chris interviewed Darryl Praill (CRO @ VanillaSoft) on State of Demand Gen this week to talk about marketing, sales, and where both sit in the organization. They discuss common frictions between...

62 - "Nurturing" Leads in Long Sales Cycles | Demand Gen Live S1 x28 from 2020-09-30T15:44:17

In the Season 1 Finale of Demand Gen Live, we had Gaetano DiNardi (Director of Growth Marketing, Nextiva) back to go through a stacked agenda. 

We covered:  

-Scaling a g...

61 - Why Your Company Should Start a Podcast | Brands That Podcast w/ Erik Jacobson from 2020-09-28T10:00

Erik Jacobson (CEO, Lemonpie) interviewed Chris Walker on "Brands That Podcast" to talk about Chris's thoughts on what most B2B companies are doing wrong in regards to leads and attribution. He ...

60 - Focus on THEM, not You | Scott Rivers (Managing Partner, Cerca Talent+) from 2020-09-26T10:00

Chris sat down with Scott Rivers (Managing Partner, Cerca Talent+) to talk about modern marketing. They touched on how to can get to a place with your marketing where you are allowing your buyer...

59 - Facebook Ads in 2021 | Demand Gen Live S1 x27 from 2020-09-23T18:51:26

Gaetano DiNardi (Director of Growth Marketing, Nextiva) joined us once again for the 27th installment of Demand Gen Live. We covered: why overweight sales teams can get marketers stuck on the le...

58 - If You Want to Be Average, Outsource Your Content | Jonathan Beaton (VP Marketing, IntSights) from 2020-09-19T10:00:46

Chris Walker was joined by Jonathan Beaton, VP of Marketing at IntSights, to talk through the marketing values they hold that go against the grain. They touched on how they got where they are to...

57 - Why Your Company Should Start a Podcast | Demand Gen Live S1 x26 from 2020-09-16T17:37:58

This installment of Demand Gen Live marks 6 months since we started the series on Zoom. We dove into why your company should seriously consider starting a podcast and did an in depth live paid s...

56 - The E-Book is Dead | Alice de Courcy (CMO, Cognism) from 2020-09-12T10:00

Chris Walker joined Alice de Courcy (CMO, Cognism) for a fireside chat about e-books. He shared his thoughts on what marketers should be channeling their time and energy into instead of the trad...

55 - The Growth at all Costs Mindset | Demand Gen Live S1 x25 from 2020-09-09T14:21:21

Over 50 marketers and sales folks gathered together on Zoom for Demand Gen Live this Tuesday. We were joined by Megan Bowen (CCO, Refine Labs) and discussed: The "growth at all costs" mindset; Why ...

54 - Spend Your Budget Like It's Your Own Money | Champagne Strategy with John James from 2020-09-07T10:00

Chris Walker joined John James on the Champagne Strategy podcast last week to talk about a wide range of topics across marketing, sales, and entrepreneurship. They covered:

Why organizati...

53 - Stuck in the Metrics | Jason Widup (VP Marketing @ metadata.io) from 2020-09-05T10:00

Jason Widup, VP of Marketing at metadata.io, joined us on State of Demand Gen to share his thoughts on marketing in 2020. We talked about how we define performance marketing and how it fits into...

52 - Identifying True Intent | Demand Gen Live S1 x24 from 2020-09-02T18:10:45

We broke the record for the longest Demand Gen Live to date on last night's installment. We discussed:  What should my ROI be on Google Ads; How can you identify true intent; Partnership ma...

51 - Top of Funnel Outreach with Josh Braun from 2020-08-28T10:00

We hosted an event in early 2020 with Josh Braun in Miami, FL to talk about top of funnel outreach in B2B sales and marketing. Chris and Josh dove into how to get prospects to come knocking on y...

50 - Brand vs. Demand | Demand Gen Live S1 x23 from 2020-08-26T15:22

Megan Bowen (CCO, Refine Labs) joined us again on Demand Gen Live in Gaetano's place. We talked about: Other alternatives to the sales/marketing compensation divide, how Sales can better align w...

49 - Demand Gen for Sales Leaders | Richard Harris from 2020-08-22T10:00

Richard Harris, Founder of The Harris Consulting Group, came on the State of Demand Gen podcast today. We covered:

What parallels appear in both the sales and marketing worlds;

How...

48 - When to Trust Your Gut vs. Your Data | Demand Gen Live S1 x22 from 2020-08-19T18:07:47

Gaetano DiNardi returns for this week's Demand Gen Live. We tackled the following topics: The brand halo effect, when to trust your gut instead of your data, and why you should develop content i...

47 - The No-Commission Sales Rep | Love Selling Hate Sales with Josh Wagner from 2020-08-15T10:00

Chris Walker joined Josh Wagner on the Love Selling Hate Sales podcast. They talked about: balancing marketing with sales, where the balance lies between building relationships and hitting quota...

46 - Should Content Marketing be Tied to Revenue? | Demand Gen Live S1 x21 from 2020-08-12T19:09:05

On last night's Demand Gen Live, Megan Bowen (CCO, Refine Labs) joined Chris Walker (CEO, Refine Labs) in Gaetano DiNardi's place. Over 50 marketers and sales folks joined the call and participa...

45 - Slow and Steady Wins the Race | Surf & Sales Podcast from 2020-08-08T11:00

Chris joined the Surf & Sales podcast last week to go into depth on how his background and experiences at former companies shaped the work he does at Refine Labs. They went into depth about:...

44 - The Predictability of Demand Gen | Demand Gen Live S1 x20 from 2020-08-05T18:13:18

Chris Walker (CEO, Refine Labs) and Gaetano DiNardi (Director of Demand Generation, Nextiva) hosted Demand Gen Live for the 20th week in a row. They focused on pre-submitted questions as they re...

43 - Attribution Doesn’t Tell the Full Story | ABM Conversations Podcast from 2020-08-04T10:00:13

Chris joined Yaagneshwaren Ganesh and Manish Nepal on the ABM Conversations Podcast last week to share his thoughts on how attribution oftentimes misses the mark when being used to measure the r...

42 - How Buyers ACTUALLY Buy | The Leadership Locker with Rich Cardona from 2020-07-31T10:00

Chris joined Rich Cardona on The Leadership Locker to share his thoughts on how companies should be implementing a truly buyer-centric marketing and sales model. They discussed what product mana...

41 - Should You Outsource Your Content Production? | Demand Gen Live S1 x19 from 2020-07-29T15:35

This week on Demand Gen Live we talked about the importance of qualitative metrics, why not to use LinkedIn Engagement Pods, gating content, and outsourced content production.

For more co...

40 - When Attribution Can't Connect the Dots | Demand Gen Live S1 x18 from 2020-07-22T13:10:26

On this week's Demand Gen Live, Chris Walker and Gaetano DiNardi jammed on...how to know if it is your campaign that is failing or your messaging, when attribution can't connect the dots, compan...

39 - Hiring and Running a Business During a Pandemic | Amy Volas from 2020-07-21T10:00

Amy Volas (Founder & CEO, Avenue Talent Partners) joined us on State of Demand Gen to talk about running a successful business during a pandemic, hiring misconceptions, and how to interpret ...

38 - Shifts CMOs Need to Make for Further Success | Josh Wagner from 2020-07-17T10:00

We're super excited to have Josh Wagner on the State of Demand Gen podcast. The high level topic of our conversation today is how a CMO can best translate marketing to the rest of the C-sui...

37 - Warning Signs of Inbound Demand Plateau | Demand Gen Live S1 x17 from 2020-07-15T15:40:58

In this episode of Demand Gen Live we covered the following: warning signs of inbound demand plateau, the death of the gated webinar as a means of lead gen, why "integrated campaigns" just means...

36 - What is Sales Enablement? | Roderick Jefferson from 2020-07-14T10:00

We brought Roderick Jefferson onto the State of Demand Gen podcast to learn his take on Sales Enablement. He shares his knowledge and experience as it relates to what exactly sales enablement is...

35 - How to Run Profitable Adwords Campaigns | Demand Gen Live S1 x16 from 2020-07-08T14:10:55

On the 16th installment of Demand Gen Live, Chris Walker (CEO, Refine Labs) and Gaetano DiNardi (Director of Demand Gen, Nextiva) discuss how to run profitable Adwords campaigns, why aligning wi...

34 - Rethinking Demand Generation | SaaS-Story in the Making with Matt Wolach from 2020-07-07T10:00

Chris joined Matt Wolach on the SaaS-Story in the Making podcast to discuss his methodology as it relates to demand generation and reframing the traditional model. 

For more content,...

33 - Back-To-Market Strategy Series | Skaled Consulting from 2020-07-02T10:00

There's been a lot of talk around the "new normal" lately. But what exactly IS the new normal and how will it affect your business moving forward? In the second episode of Skaled Consulting's Ba...

32 - Modern Ways to Drive Brand Awareness | Demand Gen Live S1 x15 from 2020-07-01T14:52:17

Chris and Gaetano discuss the following points as well as questions that popped up in the live chat: Return on Ad Spend (ROAS) vs. Customer Acquisition Cost (CAC), why growth-stage companies sho...

31 - Enterprise Sales and Starting a Small Business with Josh Wagner (LeadMD) from 2020-06-30T10:00

Throwback to when we stopped in with LeadMD (Phoenix, AZ) where Chris Walker (CEO, Refine Labs) and Josh Wagner (Enterprise Account Executive, LeadMD) discussed B2B Sales and the SDR model, how ...

30 - Sales, Process, and Innovation with Franklin Williams from 2020-06-26T10:00

Franklin Williams (Skaled Consulting) chatted with us about the outdated SDR/AE model and what needs to change for the model to work for the way buyers are buying today. The SDR function was ori...

29 - Top-Down SEO Analysis | Demand Gen Live S1 x14 from 2020-06-24T15:03:34

This installment of Demand Gen Live features: a Facebook retargeting demonstration, a conversation about what chat bots are doing to sales, a full top-down SEO analysis with Gaetano, when to use...

28 - Why Customer Success is so Misunderstood with Megan Bowen (VP of CS, Platterz) from 2020-06-20T13:00

This episode features a throwback to our chat with Megan Bowen (VP Customer Success, Platterz). We discuss some of the reasons why Customer Success is so misunderstood, where the CS function fit...

27 - How to Set Up Audience Targeting in Facebook Ads Manager | Demand Gen Live S1 x13 from 2020-06-17T16:17:27

On this week's Demand Gen Live, Chris walked the group through setting up audience targeting in Facebook Ads Manager, then discussed with Gaetano how to deal with negativity on LinkedIn, what's ...

26 - First 90 Days as Head of Marketing w/ Andrea Lechner-Becker from 2020-06-16T10:00

Earlier this year we stopped in with LeadMD (Phoenix, AZ) where Chris Walker (CEO, Refine Labs) and Andrea Lechner-Becker (CMO, LeadMD) chat about B2B Marketing, how marketing attribution misses...

25 - How to sell to a CEO without asking for their time | Inside Selling with Josh Braun from 2020-06-14T13:00

Today's episode features a throwback from Chris's first appearance on Josh Braun's podcast Inside Selling. In this episode, they talk all about how to sell to a CEO. Josh and Chris talk...

24 - Navigating the Current Sales Climate | Justin Welsh on State of Demand Gen from 2020-06-12T10:00

Today we have Justin Welsh, Founder of The Official Justin and Interim CRO of PatientPop, on the State of Demand Gen podcast to share his candid observations and hot takes on the current sales c...

23 - Lead Scoring & Handoff Optimization | Demand Gen Live S1 x12 from 2020-06-10T18:02:53

We covered lot's of ground in this week's Demand Gen Live. In this playback you can expect to learn: why you should take industry "best practices" with a grain of salt, Gaetano's take on lead sc...

22 - Sales and Marketing is ONE team | Catalyst Sale with Mike Simmons from 2020-06-07T14:22:55

“The #1 factor to a sales rep closing a lead is how good the lead Marketing sent to Sales is." Today's episode is taken from Chris's appearance on Catalyst Sale with Mike Simmons. Chris shares how ...

21 - Jackie Hermes Interview | State of Demand Gen from 2020-06-05T10:00

Today we hosted Jackie Hermes, CEO of Accelity, on the State of Demand Gen podcast. We talked about activities SaaS marketers are doing today that they should not be, attribution and why that's ...

20 - Scaling to $50MM ARR with Justin Welsh from 2020-06-04T10:00

Tune in to this recording from our in-person event with Justin Welsh this past February in Santa Monica, CA. Chris and Justin cover:

-How Demand Gen has changed since 2010 and what they w...

19 - Optimize Your LinkedIn and Facebook Paid Ads | Demand Gen Live S1 x11 from 2020-06-03T14:35:32

On the 11th installment of Demand Gen Live, Chris Walker and Gaetano DiNardi do another live teardown - this time analyzing a company's LinkedIn Ads. Chris shares what he would do differently if...

18 - Buyer Enablement is the new Sales Enablement | Leadlio Account-Based Collective with Trent Anderson from 2020-06-02T12:00

Today Chris dives into the counterpart of the familiar Sales Enablement function, Buyer Enablement, with Trent Anderson on the Leadlio Account-Based Collective. Many organizations implement a Sa...

17 - You Don't Need More Leads | The Hard Corps Marketing Show with Casey Cheshire from 2020-06-01T10:00

Chris joins Casey Cheshire on The Hard Corps Marketing Show to discuss common misconceptions seen in the Demand Gen space, primarily revolving around the obsession with getting more and more lea...

16 - Buyer-Centric means better business results | Marketing Strategy Talks w/ Ian Luck from 2020-05-29T13:00

Many companies claim to be buyer-centric. Chris joins "Marketing Strategy Talks w/ Ian Luck" to talk about what it really means to be buyer-centric and how to make it easy for your audience to c...

15 - Know Your Audience | Inside Selling with Josh Braun from 2020-05-28T13:00

Chris Walker joins Josh Braun on Inside Selling to talk about how a company can truly be customer-centric. Josh identifies a missing piece in terms of one's ability to get higher converting cold...

14 - Do you need an SEO agency? | Demand Gen Live S1 x10 from 2020-05-27T14:33:15

On this installment of Demand Gen Live we tackle MANY live questions and requests including...YouTube pre-roll and how to evaluate video success, Gaetano's candid analysis and thoughts about SE0...

13 - Create content that resonates with your audience | Aspireship Interview from 2020-05-26T17:07:24

Chris is interviewed at Aspireship where he discusses how his methodology is different than some of the traditional B2B demand generation tactics, such as trade shows, direct mail, and excess ou...

12 - Demand Gen Waterfall | Demand Gen Live S1 x09 from 2020-05-20T14:15:13

Chris Walker and Gaetano DiNardi break down the different elements of the SiriusDecisions Demand Waterfall. They go into depth and answer live questions about third-party content syndication and...

11 - Voice of the Customer | Innovate Sales with Kevin Mulrane and Travis King from 2020-05-19T21:27:36

Chris Walker joins Kevin Mulrane and Travis King on an episode of Innovate Sales to talk about how important it is for marketers to understand their Ideal Customer Profile (ICP) from a perspecti...

10 - Adopting a Buyer-Centric Mentality | Winning Wednesdays with Katrina Fuhrman from 2020-05-18T22:49:48

Last week, we joined Katrina Fuhrman on Winning Wednesdays to talk about how to put your best foot forward when marketing to a select number of prospects. Chris shared his take on the difference...

9 - What should your top priorities be right now in Demand Gen? With Kevin Mulrane & Travis King from 2020-05-15T16:06:52

In this episode of State of Demand Gen, Chris Walker joins Kevin Mulrane and Travis King to share the demand gen channels and tactics he is currently running with full confidence. He shares tact...

8 - Reallocate Your Marketing Budget - Ads, Campaigns & Vendors | Demand Gen Live S1 x08 from 2020-05-14T19:54:45

Times are tough and you're being asked to make some cuts to your marketing budget in an effort to weather the storm. So what goes, what stays, and how can you best reallocate your budget? Today ...

7 - Paid Social vs. SEO | Demand Gen Live S1 x07 from 2020-05-11T16:17:42

On this week's installment of Demand Gen Live, we discuss the pros and cons of paid social and search engine optimization (SEO). Join us every week live on Tuesday nights. Link to register Listen

6 - Marketing Automation Do's and Don'ts | Demand Gen Live S1 x06 from 2020-05-08T13:00

On this week's installment we redefine content strategy (with real examples) and unveil marketing automation do's and don'ts.

5 - B2B LinkedIn Ads & Detailed Content Distribution Strategy | Demand Gen Live S1 x05 from 2020-05-07T23:37:53

On this installment of Demand Gen Live, we share insights regarding LinkedIn advertising in the B2B space and discuss best practices for distributing your content.

4 - Execution Drives Better Strategy | Demand Gen Live S1 x04 from 2020-05-06T15:49:43

In this installment of Demand Gen Live, we talk about the importance of actually doing the work and staying close with it, not only for the impact it will have on your expertise, but also to sta...

3 - Create Content for Your Audience, Not Your Funnel | Demand Gen Live S1 x03 from 2020-05-01T10:00

Your content will work better when you stop thinking about how it somehow leads someone into a sales funnel to buy your product. Straight up. Chris Walker and Gaetano DiNardi dive into content s...

2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02 from 2020-04-30T10:00

The second installment of Demand Gen Live. We made some improvements to the format including audience video participation for Q&A. Lots of depth here on building a multi-channel digital adve...

1 - B2B Demand Generation | Demand Gen Live S1 x01 from 2020-04-29T23:12:14

The first ever installment of Demand Gen Live. Chris Walker and Gaetano DiNardi discuss demand generation vs. lead generation, revenue quotas, and other metrics to measure demand gen performance...