Podcasts by Stories and Strategies for Public Relations and Marketing

FEED DROP: Six Presentation Tips for Advanced Speakers from 2023-11-05T01:00

This week we’re offering another bonus episode in the form of a “Feed Drop” by The Speak Good Podcast. This episode was first published by Throughline Group in June 2022. 

Brad Ph...

The Four Traits of Inspiring Thought Leaders from 2023-10-29T01:00

In today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of voices is a unique challenge. Many voices may be influential, but all can claim the title o...

Finding the Four Minute Window from 2023-10-15T01:00

In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies. When projectionists needed to change the reel mid-movie, that took about four minute...

Harnessing the Influence of Wikipedia for Your Brand from 2023-10-01T01:00

Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and assoc...

Diverse Perspectives, Powerful Results: Multicultural Marketing Insights from 2023-09-17T01:00

The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.

• Reflect societal trends and values
• You’re able to actually und...
  Listen

The Role of Marketing and Public Relations in Central Asia: Explained from 2023-09-03T01:00

It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, and Mongolia. All countries that make up what we can refer to ...

Cracking the Code to Low Journalist Response Rates from 2023-08-20T01:00

Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly 500,000 pitches sent to them. It’s the third straight quarter in which ...

Exploring Trust in Media Brands Today from 2023-07-23T01:00

An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among the findings:

• When people trust the ...
  Listen

Influencing Behaviors Through Social Marketing from 2023-07-09T01:00

One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a marketing approach designed to influence behavior with the primary goal to ...

How to Make Internal Communications More Inclusive from 2023-06-25T01:00

Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications. But the right kind of measurement, and measuring the right thing...

The Best PR Campaign that Changed the World from 2023-06-11T01:00

The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World over the last three quarters of a Century. CIPR is askin...

The Evolution of the Communications Engineer from 2023-05-28T01:00

With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications – we are going to need skilled people who know how to prompt the AI s...

Oh the Things We Can Do With Generative AI (including Chat GPT) from 2023-05-14T01:00

It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for ...

How AI Tools Are Already Impacting the PR Profession – And Where It’s All Going from 2023-04-30T01:00

We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really bubbled to the top. 

But with the launch of Open AI’s ChatGPT Tool in N...

FEED DROP – Micro Influencers – When Smaller is Better from 2023-04-23T01:00

This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With the Sister Brand. This episode was first published by Woman Up in early March 2023

Social Media is OVERRATED!! from 2023-04-16T01:00

A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social media – ALL social media channels – is down… again. While Tik Tok ranks ...

PR and Marketing for Web 3.0 from 2023-04-02T01:00

Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to the decentralized and distributed internet and the te...

Digging Deeper Into the Edelman Trust Barometer from 2023-03-19T02:00

Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a joy to be in. Without it there’s lethargy and it’s almost impossible to m...

How to Respond to a Reputational Crisis from 2022-04-03T02:00

LANGUAGE IS CLEAN IN OPENING CLIP

When actor Will Smith went up on stage at the Oscars and slapped comedian Chris Rock – the noise was shocking… the impact reverberating.

At th...

How to Respond to a Reputational Crisis from 2022-04-03T02:00

LANGUAGE IS CLEAN IN OPENING CLIP

When actor Will Smith went up on stage at the Oscars and slapped comedian Chris Rock – the noise was shocking… the impact reverberating.

At th...

PR Trends to Keep an Eye on in 2022 from 2022-02-06T02:00

More working from home, more freelancers, great focus on influencer marketing, and the rising wave of popularity for audio and video formats. 

In her December newsletter, communications tr...

Using communications to power small business from 2021-06-06T06:00

We know it as comms-pros – communications is the glue that holds a business together. But too often smaller businesses can’t afford professional comms. It’s a pure expense that doesn’t seem to d...

Nudge Theory Part II with Rory Sutherland from 2021-05-23T07:00

One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative at the same time is hardly new – perhaps only the term “Nudge T...

Nudge Theory Part I with Rory Sutherland from 2021-05-09T07:00

Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of econ...

The Sin of Slow in Crisis Communications from 2021-05-02T01:00

Research shows more than one-quarter of crises spread to international media within an hour; two-thirds of crises reach media outlets worldwide within the first 24 hours (Freshfields Bruckhaus D...

From the language of science to the language of people from 2021-04-25T08:00

There has never been a more important time for good science communication. Not only is it important for us to understand the value of evidence-based solutions but to actually understand the fall...

How to be a great podcast guest from 2021-04-18T07:00

Podcasts are radio but on demand, dedicated to your niche interest, and (for the most part) commercial free. There are two million podcasts worldwide right now and counting. 

And lots of t...

The Invention of Color from 2021-04-11T07:00

As early as 40,000 years ago humans used a combination of soil, animal fat, burnt charcoal, and chalk to create colour palettes (or color in America).
We know that story… but here’s the one...

The epigenetics of leadership from 2021-04-04T07:00

LEADERSHIP COMMUNICATIONS SERIES - Episode 4
The emerging science of epigenetics explains how our lifestyle and environment have influence on our gene expression over time. It’s a growing fi...

Communicating with elite performers from 2021-03-28T01:00

LEADERSHIP COMMUNICATIONS SERIES - Episode 3
There are many articles written by psychologists about the “theory” of working with elite-level performers; extremely few people actually get to ...

You want a seat at the table? Earn it from 2021-03-21T07:00

LEADERSHIP COMMUNICATIONS SERIES - Episode 2
Communications professionals have long stated they “want a seat at the table,” meaning communications needs to be part of the executive decision-...

The Trust Trifecta of Leadership from 2021-03-14T01:00

LEADERSHIP COMMUNICATIONS SERIES - Episode 1
There is substantial evidence that cultures of high trust outperform those where trust is low. There’s less employee turnover, higher employee en...

The psychology of giving and receiving feedback from 2021-03-07T08:00

Adopting a growth mindset, as opposed to a fixed mindset, is one of the best strategies for accepting and giving constructive feedback. A growth mindset thrives on challenge and sees failure, no...

Is it better to be street-smart or book-smart in PR? from 2021-02-28T01:00

Professional communications is about making an impact to help the organization. It must get things done, change attitudes, or at least understand them. At the same time, we need to be evidence-b...

Communication strategies when de-escalation is needed from 2021-02-21T08:00

Those who respond to help people in high-tension, or even life-threatening situations, need strong communication skills and the right training. Police Officers, Security Guards, front-line healt...

When the words mean nothing – and the message means everything from 2021-02-14T01:00

You may have recently heard on social media a song from the early 1970’s, Prisencolinensinainciusol, by Adriano Celentano. The song’s lyrics are in no language – total and utter nonsense. It was...

The success of digital news start-ups from 2021-01-31T01:00

According to World Press Trends 2019, digital news subscriber numbers are up 208% over the last five years. That could be a welcome sign that local news may survive after all. As many legacy new...

Exploring the impacts of COVID-19 on health care communications professionals from 2021-01-24T08:00

In a special report, authors Anne Gregory, Ph.D.,  Bill Nichols, Ph.D.,  and Professor John Underwood examine the impacts of the COVID-19 pandemic for professional communicators in the English N...

Stirring the right pot from 2021-01-17T08:00

Throughout this COVID pandemic we all know frontline healthcare workers have been doing extraordinary work and working under exceptional stress. 

A few weeks ago, between Christmas and ...

Progress, in a world of cancel culture from 2021-01-10T08:00

Cancel Culture is a neologism meaning it’s a newly coined term. It’s essentially the phenomenon of publicly shaming, rejecting, and ceasing to provide support to people, companies, or stores if ...

Ode to joy (and positivity) from 2020-12-13T07:00

This is an episode about “Positivity” which has everything to do with communication. It’s a state of mind we all want but let’s be honest, it can also be really annoying. False positivity is an ...

Stressing the benefits… of stress from 2020-12-06T07:00

Stress is almost an evil word in our lives today. Nobody wants stress. Do we? Actually, could you imagine life with no stress? In this episode we speak with a neuroscience expert who says we can...

Why are there so few African American males in Public Relations? from 2020-11-29T08:00

According to 2015 numbers by the US Bureau of Labor Statistics, of the total number of men working in public relations and related services and advertising, 5.9 percent are African American...

PRCA in Latin America from 2020-11-22T07:00

By membership the Public Relations and Communications Association is the largest PR Association in the World; 35,000 members and growing. Based in the UK, the PRCA has offices in Dubai and ...

A little less presentation, a little more conversation from 2020-11-15T15:00

Presentations are stereotyped. A speaker stands in front of an audience, uses PowerPoint to guide a talk. And says very little that departs from the slides being shown. 

Frequently, t...

Communication strategies we learn at work (and use at home) from 2020-11-08T07:00

Work is the place we get learning opportunities through professional development. Many of those opportunities introduce sophisticated communications strategies intended to be work lessons b...

The 2020 US election through a psychological lens from 2020-11-04T17:00

The political pundits have lots to say about the 2020 US Presidential election. In this episode we examine the result and the leadership styles through a neuroscience and psychological lens...

Media? We don’t need no stinkin’ media from 2020-11-01T00:00

Earned media is always valuable but the opportunities to create your own channels and your own stories have never been better. Gone are the days organizations needed to rely on the news med...

Creativity – the UNcommon sense from 2020-10-25T06:00

It’s a powerful tool that can solve complex problems, build resilience, create empathy, and develop space for human determination. 

Psychologists have found creativity is more a personalit...

Change Management needs to change from 2020-10-18T06:00

Change Management exists as a process and strategy because change is both inevitable and critical in business. In simple terms, it’s so important, the change must be managed. But modern trends a...

Why professional comedians have serious presentation skills from 2020-10-11T06:00

Watch a good comedian on stage and it just seems so easy. But we all know what goes into it… timing, structure, body language, the ability to think on their feet, heckler management… everything ...

Women in PR – Canada, USA, the Americas from 2020-10-04T06:00

Everything begins with an idea. Talia Beckett Davis had one a few years ago to start a networking, coaching, idea-sharing, and training group dedicated specifically to women. 
That was in 20...

The 2020 IPR Disinformation in Society Report from 2020-09-27T07:00

The Institute for Public Relations has issued its 2020 Report measuring how Americans perceive intentionally misleading news or information.

Guest Tina McCorkindale, Ph.D, APR, President a...

Secrets of Content Marketing from 2020-09-20T14:00

The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable and consistent content to attract and retain a clearly d...

The AI in PR ethics report from 2020-09-13T00:00

"Society is changing... there's a new elite emerging and those elite have huge amounts of power."
Professor Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersf...

Coffee may be the best communications strategy of them all from 2020-09-06T09:00

Why is coffee so perfect for conversations? In fact, coffee houses were born in 18th Century Austria as a place for middle-and-upper class society to meet and discuss ideas. They spread to Engla...

Is digital media leaving a false impression? from 2020-08-30T15:00

In digital media, Reach can be defined as the total number of people who see your content and Impressions as the number of times your content is displayed. 

But it’s not t...

Your brain in crisis-mode from 2020-08-23T14:00

Understanding how our brains operate in a crisis can help leaders think more clearly and effectively manage emergencies. In this episode Dr Steve Joordens, Psychologist at the University of Toro...

The value of mentorship in professional communications from 2020-08-16T14:00

Some of the key benefits of mentorship in professional communications include the ability to foster an exchange of ideas, friendship, and expertise in an industry that is constantly changing.  Listen

Working from home and the impacts to communication and leadership from 2020-08-09T14:00

Are office workers really more productive working from home? Truth is, the idea is so novel, we aren’t too sure. With COVID-19, there’s a better opportunity to explore the medium and long-term e...

Interviewing professional athletes from 2020-08-02T15:00

In a world of seemingly never-ending clichés the best interviewers find a way to make it not feel like an interview at all, but rather, a conversation. In this episode we speak with Bryn Griffit...

CIPR State of the Profession Survey from 2020-07-26T06:00

For a decade the Chartered Institute of Public Relations in the UK has been reporting on trends, issues, and challenges impacting the communications profession. What are the skills we need? What...

Tweeting a Social Movement - Black Lives Matter and its use of Twitter from 2020-07-19T12:00

Through a content analysis of all public tweets sent by Black Lives Matter over a four-year period, this study examined the message strategies used on Twitter by the social movement as a means t...

Snake Oil in the PR business? Say it ain't so... from 2020-07-12T16:00

According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs with false claims. On this week’s episode, award-winni...

COVID-19 Brand Pulse Report from 2020-07-05T12:00

Human beings have been described as emotional beings who think. We're also emotional beings who buy things. This May 2020 report tracks how changing attitudes are changing our behaviours, a...

Public Engagement: Finding Rumi's Field from 2020-06-29T06:00

Beyond the ideas of key messages and social media posts, there is a place for us to talk and listen to one another... I’ll meet you there. On this episode we speak with one of the most experienc...

The history (and future) of mass media from 2020-06-22T05:00

Canadian broadcast legend Marty Forbes reflects on his 50 years in broadcasting and print, the influences at the time and how those who truly understand the mediums are able to harness today’s t...

Ready or not... here comes the"recovery" from 2020-06-14T17:00

Many have said the world simply wasn’t ready for COVID-19 the pandemic. Months in, we’re all anxious to get back to our lives, but are we ready for the recovery? And what does “recovery” look li...

Culture Club - looking beyond fit from 2020-06-08T01:00

For many companies the 2020 pandemic creates an opportunity to reexamine foundational pillars such as values and culture. It's the same for employees who should take this opportunity to ste...

Why it's important to be a member of a professional communications association from 2020-05-29T14:00

In a field of practice that features few certainties, there is this one - membership in a professional communications association will make you a better professional and help your career. In thi...

Change-up, the modern way to"pitch"the media from 2020-05-22T16:00

It's all changed. Today you need to reach out to specific reporters, producers, and editors to give your story pitch a fighting chance. In this episode, award-winning journalist Tony Tighe ...

Lights Camera Crisis! from 2020-05-18T21:00

"There were no exercises for the one in 100 year flood with a complete loss of the downtown core, the massive evacuation of 80,000 people from 26 communities, a power grid failure, the evac...

Changes to how we communicate when life"returns to normal"from COVID-19 from 2020-05-11T15:00

Managers seeking better connections with staff, the rise of the introverts, and opportunities for businesses and governments to communicate differently and more effectively. As the cloud of COVI...

The Spin Doctor will see you now from 2020-05-10T16:00

Spin Doctors, Brand Police, Jedi mind-controllers with magic words to make people think differently - all misconceptions about professional communications. So, what is it PR people really do for...

The Spin Doctor will see you now from 2020-05-10T16:00

Spin Doctors, Brand Police, Jedi mind-controllers with magic words to make people think differently - all misconceptions about professional communications. So, what is it PR people really do for...

The Spin Doctor Will See You Now from 2020-05-10T10:00

Spin Doctors, Brand Police, Jedi mind-controllers with magic words to make people think differently - all misconceptions about professional communications. So, what is it PR people really do for...