Podcasts by Story Led Marketing - Where the Magic Happens!

Four Power Ups that Make Your Content Stickier – 021 from 2019-10-24T04:00

You know that question… "If a tree falls in a forest and no one is around to hear it, does it make a sound?" well I have a variation on it for you…

“If you share a message and no-one reme...

Using Webinars and Workshops to Generate Leads and Sales – 020 from 2019-10-02T23:48:32

I’ve used webinars and workshops in my business before and not only do they provide a great opportunity to connect with and add value to your target customer, but they are awesome for generating...

How to Use the Rule of Reciprocity in Your Marketing – 019 from 2019-09-19T04:00

I’ve been fascinated by human psychology and in discovering how we can use it in our marketing to grow our business. Whether you know it or not, your buying behaviour is influenced by a number o...

My Big Marketing Takeaways from Offermind – 018 from 2019-09-05T16:55:56

A lot of business owners and entrepreneurs think that their ‘offer’ is the product or service that they sell, but it’s not. At its heart, an offer is your core product or service plus added valu...

Two Powerful Words That Will Help You Sell – 017 from 2019-08-15T04:00

I see so many people with a great product or service, struggling to get potential customers to understand how it can make a difference to their life. There could be a number of reasons for this,...

How Public Speaking Can Power Up Your Marketing – 015 from 2019-08-01T04:00

Public speaking is one of the most important and most dreaded forms of communication in life and business. Whether you’re a manager, small business owner, coach or consultant, I believe this is ...

How to Use Testimonials to Convert Visitors to Buyers – 015 from 2019-07-18T04:00

Positive reviews of your product or service are worth their weight in gold…and that’s why it’s so critical to know how to get them, what should be in them and how to present them to maximise the...

What does a Drama about Spying have to do with Story Led Marketing? Part 2 – 014 from 2019-07-04T04:00

I love a good drama…but I can never switch off my marketing brain. When I recently watched a spy thriller called ‘Summer of Rockets’ by Stephen Poliakoff on the BBC I nearly got thrown out of th...

What does a Drama about Spying have to do with Story Led Marketing? Part 1 – 013 from 2019-06-20T04:00

I love a good drama…but I can never switch off my marketing brain. When I recently watched a spy thriller called ‘Summer of Rockets’ by Stephen Poliakoff on the BBC I nearly got thrown out of th...

The Three Biggest Factors that Influence Success – 012 from 2019-06-06T04:00

I truly believe that the difference between success and failure in most things comes down to three factors. The trouble is that the entrepreneurial personality type, our human nature and society...

Why You Should Start Small to Grow Big – 011 from 2019-05-23T04:00

I recently met with a business owner who wanted to find out more about sales funnels. When I met with them, they talked me through their business and told me that they were failing to get tracti...

How to Get Unstuck with Storytelling – 010 from 2019-05-09T04:00

My life and business revolve around stories… in my downtime I love reading, watching and listening to them, and in my business, I tell, teach and write them. But it’s not just my life that stori...

What Can Bad Jokes Teach Us About Successful Marketing? – 009 from 2019-04-25T04:00

People’s attention is one of the most precious commodities around today, and that’s why knowing how to get it can make you very rich...and why your Facebook feed is filled with ads from people c...

How to Avoid My Lead Magnet Mess Ups - 008 from 2019-04-11T04:00

Building your email list is one of the most critical activities for business growth and lead magnets, or freebies can be amazing for accelerating results with your list building. The only troubl...

Are You Throwing Away Your Time and Money? – 007 from 2019-03-28T04:00

Again, and again I see people spending time and money to make their website look beautiful…agonising over each little detail to make sure it fully reflects them and their brand. Once that’s done...

Three Secrets to Standing Out in a Crowded Marketplace – 006 from 2019-03-22T01:30

It is unlikely for most of us that we will be offering a product or service so unique that we will never have any competition. That means we have to find a way to make what we do stand out among...

How to Overcome the 7 Biggest Reasons Don’t Buy Your Stuff – 005 from 2019-03-07T05:00

So many people are struggling with their marketing and getting the attention of their dream customer and communicating the value of what they do in a way that connects. This gets summed up in di...

The Number One Story You Need for Marketing Success - 004 from 2019-02-21T05:00

You can have a great product or service, and the coolest marketing strategy, but if you don’t have clarity around who your serving and their story, then your business is built on sand. Yet so ma...

Two Game Changing Marketing Discoveries (Part 2) – 002 from 2019-02-07T05:05

It’s said that there’s nothing new under the sun and in marketing it’s certainly true that we’re still applying the ideas, tools and tricks of some of the direct response marketing gurus of the ...

Two Game Changing Marketing Discoveries (Part 1) – 001 from 2019-02-03T16:28:03

Marketing isn’t easy, but it can be simpler. When I launched my first business, I took the traditional advice about what you need to do when you’re starting up, but it didn’t help me get what a ...

Two Game Changing Marketing Discoveries (Part 1) – 001 from 2019-02-03T16:28:03

Marketing isn’t easy, but it can be simpler. When I launched my first business, I took the traditional advice about what you need to do when you’re starting up, but it didn’t help me get what a ...