Omkar Bhat & Zerxes Wadia: Nudging Behaviour Change with Entertainment - a podcast by IVM Podcasts

Entertainment is like food from the brain - just the way food we consume nourishes our body and helps it grow, the entertainment we consume shapes our behaviour and attitudes. In a fast changing world, that's pulling itself apart at the seams, I talk to Omkar Bhat & Zerxes Wadia about how they're creating entertainment that nudges behaviour change for good. On this episode, Omkar tells us about the work they're doing with brands at P&G to make the world a better place, and Zerxes talks us through his journey as a creator, and how that has changed him as a person.

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