Unit 3. Getting an understanding of the future: External Analysis and Scenario Development - a podcast by Bill Twyman

This
Unit will focus on the first two levels; analysing the macro-environment and
the industries or sectors in which the organisation operates. It is from the
forces in these external environments that the opportunities and threats to the
organisation’s strategic vision and sustainability are to be found. Using
techniques such as scenario development you will learn to identify what
significant external issues present positive Opportunities or negative Threats
for the organisation, how to identify strategic risks and develop contingencies
for these risks.  

Further episodes of Strategic Management of Business and Technology

Further podcasts by Bill Twyman

Website of Bill Twyman