Time for Outdoor Movies - a podcast by WHRO Public Media

I’m Jeff Tanner, dean of the Strome College of Business, and this is a Strome Business Minute. While driving up the Eastern Shore, I thought that with the COVID virus and the quality of car sound systems, it was time for drive-in movie theaters to make a comeback. Walmart and the Tribeca film festival people, agree, announcing a partnership to show movies in one hundred and sixty Walmart parking lots beginning next month and running through October. That represents a 50 percent increase in the number of drive-in theaters across the US, with six of the old school style in Virginia. There’s no word yet on what movies Walmart will show or where they will set up theaters but there will be concessions! Walmart has a lot of real estate to optimize and if the movies do well, they may become a permanent fixture. This has been a Strome Business Minute, presented by the Strome College of Business at Old Dominion University.

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