014 | Do You Have a Winning B2B Marketing Philosophy with Janet Matsuda | Studio CMO - a podcast by Golden Spiral, Shaping Technology Marketing

The Episode in 60 Seconds

Do you have a marketing philosophy? Does it stand up to the test of scrutiny with your investors, your C-Suite, and your team?

On episode 14 of Studio CMO, Janet Matsuda, CMO of Sysdig, takes us through her philosophy and breaks down how it works.

• Running the playbook as a CMO in the first months
• Building trust with the CEO and other members of the C-Suite
• Working with analysts for the sake of your customers
• Encouraging your team to produce better work

Our Guest

Janet Matsuda, CMO of Sysdig, is a leader in the Secure DevOps field helping cloud app developers embed security, compliance, and performance into the app development process so they can make their apps more reliable and help them stand up to attacks. Sysdig supports developers and helps them ship apps faster, too.

Janet has worked as a senior marketing executive in the SaaS industry for more than 10 years. A graduate of the University of Iowa with an MBA from Harvard, this is her second time serving as CMO. She has led marketing for Egnyte, Blue Coat Systems, Nimble Storage, and Palo Alto Networks. She has faced down the category creation monster before and now again at Sysdig. And we’ll hear more about that during the interview. She attributes much of her success to her ability to motivate and lead high performance teams. Her passion is their passion.

Show Notes

For an investor meeting, Janet and her company produced a video that helped investors and others truly see what Sysdig does and how they do it. Listen at 15:00 and following to hear the story.

Sysdig’s blog is constantly updated and filled with the type of problem-identifying and problem-solving content every SaaS company needs to boost their search rankings and, bottom line, truly help their customers. Listen at 22:30 and following to learn more

If you want to build a SEO powerhouse blog, download Golden Spiral’s free Content Strategy Guide and check out our blog. We have many articles about making YOUR blog better.

Next week, on July 1st, the penalties and enforcement for the California Consumer Privacy Act go into effect. A recent survey points out that only 14% of companies with California companies are in compliance with CCPA. Only 29% have a plan in place. Make sure your website and your contact collection and processing systems are in compliance. The California Attorney General has indicated that SaaS companies will be some of his first targets for investigation because of the amount of consumer data they collect and process. Our free CCPA checklist is easy to follow and can help your web team make any changes you need before July 1.

Further episodes of Healthcare Market Matrix

Further podcasts by Golden Spiral, Shaping Technology Marketing

Website of Golden Spiral, Shaping Technology Marketing