015 | What's Hidden in Your Marketing Data with Sean Byrnes | Studio CMO - a podcast by Golden Spiral, Shaping Technology Marketing

from 2020-07-02T14:00

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The Episode in 60 Seconds

There are important messages hidden in your data. The problem facing CMOs is no longer finding data, it’s interpreting all of the data coming at you. Sean Byrnes saw that first hand when he built Flurry, the largest advertising and analytics company during the meteoric rise of mobile a decade ago. Now, he helps marketers and customer success teams discover the questions they should be asking about their customers so they can be more efficient, grow their companies, and most importantly, serve their customers better.

In Episode 15 of Studio CMO, Sean discusses:

  • His journey to the right question to ask which led to Outlier
  • The differences and similarities between AI 20 years ago and AI today
  • The ever-changing customer journey
  • The power and essential nature of marketing
  • Not being enamored with your own tech
  • Changes companies have made due to discoveries in their data

Our Guest

Sean Byrnes alt headshotSean Byrnes founded and now serves as CEO of Outlier.AI, a five-year-old company that is reinventing business intelligence. Outlier was named a 2018 Cool Vendor in Analytics by Gartner and was the 2017 Strata Audience Choice Award Winner at Strata. Prior to Outlier, he was the founder of Flurry, the leader in advertising and analytics services for mobile applications. Flurry was acquired by Yahoo back in 2014.

In his free time, he advises some early stage technology companies and invests in many others. He is passionate about building great products, beautiful interfaces, and new technologies.

Show Notes

Get Outlier.AI’s Data-Driven Daily, a single nugget of wisdom about measuring and interpreting data delivered to your email inbox. You can also mine their archive at the same link.

If your initial marketing premise is not good, if you don’t really understand your buyer, all the growth hacks in the world won’t get you anywhere. - Sean Byrnes

There are some problems with A/B testing. A/B testing is a way to examine our preconceptions or our hunches, but they don’t go deep enough. If all you’re doing is looking for, say, a customer’s preference of color, you’re going to miss the most important thing: the customer’s intent.

At the end of the day, all business is marketing. Because if you can’t reach your customer, then what are you selling? - Sean Byrnes

Do you fully understand your buyer’s problems? It’s foundational to any successful marketing movement. Golden Spiral has developed a proprietary methodology called The Buyer MatrixTM.

Content marketing has become so successful. It’s a guided tour through your product. - Sean Byrnes

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I’m a firm believer that the best marketing strategies come from really unexpected observations. You don’t just run the same things everybody else does. - Sean Byrnes

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You really prove you have a customer when they renew your product. - Sean Byrnes

Further episodes of Healthcare Market Matrix

Further podcasts by Golden Spiral, Shaping Technology Marketing

Website of Golden Spiral, Shaping Technology Marketing