017 | The True Nature of Thought Leadership with Tony Anscombe | Studio CMO - a podcast by Golden Spiral, Shaping Technology Marketing

from 2020-07-20T14:00

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The Episode in 60 Seconds

B2B companies often communicate about their product or applications of their product and then check the box of asserting “Thought leadership.” They’re missing it.

Chances are: you know the issues and challenges facing the industry you serve. And I am not just talking about the ones that your product solves directly, But the ones facing the broader domain.

Have you cultivated a point of view that shows the depth of your “get it” and have something to say about how those issues should be addressed?

Tony Anscombe joins us today to help us frame a better picture of thought leadership.

Our Guest

Tony Anscombe is the Global Security Evangelist for ESET. With over 20 years of security industry experience, Anscombe is an established author, blogger and speaker on the current threat landscape, security technologies and products, data protection, privacy and trust, and Internet safety. His speaking portfolio includes industry conferences RSA, CTIA, MEF, Gartner Risk and Security, and the Child Internet Safety Summit (CIS). He is regularly quoted in security, technology and business media, including BBC, The Guardian, the New York Times, and USA Today, with broadcast appearances on Bloomberg, BBC, CTV, KRON and CBS.

Show Notes

Tony frequently writes for welivesecurity.com ESET's blog. This blog inlcudes frequently updated articles filled with deep research into security matters.

Tony creates a weekly video for ESET for a series called "Week in Security" on YouTube and ESET's site.

ESET is a "hidden champion" in the security space, a concept inspired by the book Hidden Champions which goes behind the scenes to uncover many companies and products that power the world's greatest brands.

mentions ESET

American Express' Putting People First program

Tony illustrated some of his points talking about the challenges of deepfake that are on the horizon.

The 2020 Election
The most recent UK election
Deepfake audio

Thought leadership isn’t for everyone. If you want to be a thought leader, you need to:

be ready to open your ears and listen before you begin creating content
be patient and diligent because becoming a thought leader in your space doesn’t happen overnight — even if there isn’t steep competition.
invest time, strategy, and patience

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