021 | Strategy, Clarity, and Content with Neal Conlon | Studio CMO - a podcast by Golden Spiral, Shaping Technology Marketing

The Episode in 60 Seconds

Neal Conlon came to marketing wisdom through a tough route: Marine training. After his military service, he went to work behind the scenes in the financial industry and began to see cracks, systems, and opportunities. Within a matter of years, he was leading the marketing effort in B2B tech industry.

This circuitous route to leadership gives him a crystal clear clarity.

He also sees building strategy from a different vantage point.

We delve into both concepts on this episode of Studio CMO.

Our Guest

Neal Conlon has had a long history leading marketing and sales for a number of SaaS organizations, including being the CMO at ACME Growth. He headed up marketing and business development for Flamingo and Plurilock, and among a number of other leadership roles, he was most recently the head of sales and marketing for AppGuard.

Show Notes

You can’t just be a solution provider. You must be a solution relationship. - John Farkas

Do you hear conflict when different leaders talk about your product or your company? Are you attracting too many unqualified leads? Is there great debate over what to do next? Golden Spiral's Foundation Experience will help you understand your DNA in a new way, give you a 3D picture of your real customer—the one who will sign a contract, show you your competitive landscape, and point you to how to differentiate yourself in a crowded marketplace. Find out more and schedule a strategic consultation to find out if the Foundation Experience is right for your company.

Neal's take on the "sell me a pen" exercise is very different from this famous one (warning: adult language). Listen at 9:00 minutes. 

B2B tech companies — especially in cybersecurity — are losing their sense of brand. Many don't even know what it is anymore. Neal explains at 12:00.

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