027 | How Deeply Are You Reaching Your Audience with Leela Srinivasan with SurveyMonkey - a podcast by Golden Spiral, Shaping Technology Marketing
from 2020-10-29T14:00
The Episode in 60 Seconds
Understand your buyer's problems.
You hear us say these words at the end of every episode. Knowing your audience is one of the core tenants of Golden Spiral. How well do you understand who they are, what their heartbeat is, and have insight into the things that are in front of them?
Surveys are a tremendous way to get in your buyer's mind.
On this episode of Studio CMO, we discuss with Leela Srinivasan:
- What Survey Monkey's own research is showing us about work during the pandemic
- How surveys can be HIPAA compliant
- Using surveys to determine your NPS score
- How to invite senior-level executives to participate in surveys
- How to build better surveys
Our Guest
Leela Srinivasan is the first-ever CMO of SurveyMonkey who led marketing through their IPO.
Prior, she was the CMO at Lever and also in charge of marketing for OpenTable. She spent longer than four years at LinkedIn leading marketing for their talent solutions division.
She also serves currently as an advisor to Bravado and a board member for UpWork.
Show Notes
50% of employees at agile companies say that they feel extremely or very prepared for economic downturn, and only 10% of those at companies not deemed agile, feel like their companies are well-prepared. — Leela Srinivasan
How TripActions and SurveyMonkey worked together before and during the pandemic.
How Rhode Island Department of Health used surveys to help their citizens survive during the pandemic.
Information about SurveyMonkey's HIPAA compliance.
SurveyMonkey's Expert Solutions help Enterprise companies pressure test their new ideas and creative campaigns.
Golden Spiral's take on NPS Scores and other surveys.
SurveyMonkey's look at NPS Scores.
More information about SurveyMonkey's GetFeedback CX tool.
Listen to a great interview about Customer Experience (CX):
Inviting Senior Level Executives to Participate in Surveys
- They are more likely to respond to questions if the answers to those questions would help them benchmark their own work. Offer the results to the survey for participants.
- Offer an opportunity to send a donation to a charity in lieu of gift cards or other incentives.
Close to 50% of surveys are taken on mobile devices. This puts quite the onus on you as a survey creator to make sure that your survey is succinct. —Leela Srinivasan
Build Better Surveys
- Make sure your survey is mobile-optimized. Preview how your surveys will look on mobile, tablet, desktop, and different browsers.
- Consider surveys an extension of your content marketing. Think of surveys as a conversation.
- Frame your questions in an engaging way so your participants will dive right in.
- Ask questions with empathy so that they know you know their world.
Download the SurveyMonkey Survival Guide here:
Further episodes of Healthcare Market Matrix
Further podcasts by Golden Spiral, Shaping Technology Marketing
Website of Golden Spiral, Shaping Technology Marketing