034 | Create a Marketing Moment of Undivided Attention with Nick Runyon, CMO of PFL - a podcast by Golden Spiral, Shaping Technology Marketing

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The Episode in 60 Seconds

Despite thousands of incoming digital signals each day, each of us is still a physical creature. We long for personal mail, place trinkets on our desks, long for presents on our birthdays, and keep ticket stubs and other physical memories.

How do we effectively integrate the physical with the digital?

• Tactile Marketing Automation (TMA) is a growing category and includes its own software
• TMA fulfills the marketing fundamentals
• A well-timed physical presentation gives you a moment of undivided attention

Our Guest

Nick Runyon is the CMO of PFL, a company that has grown from on-demand printing to a mature marketing automation company specializing in Tactile Marketing Automation which inserts direct mail, swag, and other physical objects into the nurture process. He is also a current member of Revenue Collective and founder of Media Tractor, a marketing agency. He has been a podcast host, and a senior executive for global non-profits [here and here] which have reached over a billion individuals worldwide.

Show Notes

Whenever you involve multiple channels in your buyer journey, you get up to an 8 - 10% response rate. When you coordinate direct mail with multiple channels, we see response rates spike over 20%. — Nick Runyon

In episode 11, we heard how Kenna Security used direct mail for their greatest trade show appointment conversion ever:

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