038 | How to Earn Virtual Proximity Before HIMSS or without Live Events | Studio CMO - a podcast by Golden Spiral, Shaping Technology Marketing

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The Episode in 60 Seconds

Live events evaporated in 2020 and may or may not make a return in 2020. What percentage of your annual income came from trade shows and conferences?

In this episode, we look at the critical importance of building virtual proximity to your leads since, more than likely, you'll have curtailed or no physical proximity to them this year.

• Watch for these messaging trends
• Your marketing budget must take an agile stance
• The Funnel has transformed and will transform more
• Dedicate a large part of your budget to content
• Personalize your content
• Don't forget SEO
• Consider restructuring your teams for better and faster communication

What to talk through your challenges with an objective source? Schedule a no-obligation chat today. Gain the clarity you need to press into your year.

Show Notes

This episode is packed with strategic ideas to pursue. In our show notes, we are linking you to articles, videos, and podcasts that can help you accomplish your goals.

Budget

Refine your thought process for budgeting as you take a more agile position in 2021. 

A budget is essential, but if you're not tracking your key metrics, you won't know if you're moving the needle.

Article outlining the logical process for building and tracking a KPI scorecard

Podcast focusing on tech marketing KPIs.

The Ever-Changing Funnel

In this presentation from Studio CMO host John Farkas, he discusses how the funnel has been transformed. The entire video is must-watching, but the video is cued to a key discussion about the funnel.

Building Content that Moves Your Audience

Article: Five Tips for Writing Better Health IT Content

Article: 10 B2B Tech Email Mistakes You're Probably Making

Article: Six Videos Every SaaS Company Needs

Article: Why All Marketing is Digital in B2B Tech

Article: How to Build a Winning B2B Marketing Content Calendar

The following video features a live conversation between Mark Whitlock and three tech marketing writers and explores the tools of the trade, different processes, and SEO reminders.

Search Engine Optimization

Structuring Your Marketing Team

Podcast: The Role Missing from Your HealthTech Marketing Team

Podcast: Your First Six Months as a CMO

We can help. Schedule your no-obligation discussion to help yourself break free from what's holding you back and discover what it takes to know your customer.
Book your appointment today.

Further episodes of Healthcare Market Matrix

Further podcasts by Golden Spiral, Shaping Technology Marketing

Website of Golden Spiral, Shaping Technology Marketing